Uday Bhaskar Nagireddy

Senior optimiser roles and responsibilities:

• Build solid relationships with advertising agencies and clients, displaying a dedication to delivering first-class service and online advertising solutions across Yahoo AUNZ
• Flawlessly execute end-to-end campaigns, liaising with key internal and external stakeholders.
• Handled high budget campaigns for Aunz region and successfully delivered minimum of 5-8 million US$ every quarter for entire AUNZ.
• Analyse campaign performance against key metrics to identify, recommend, and implement optimizations to increase efficiency, drive high renewal rate and meet clients’ KPIs. Includes CPA, CPC, CPM, DOOH, VIDEO, NATIVE, MOBILE campaigns.
• Successfully ran test campaigns for new agencies and advertiser and turned into high budget campaigns with good success rate by meeting their KPI’s .
• Setup campaigns in Yahoo DSP, optimize and troubleshoot
• Adopted , executed and Have been SME for DOOH campaigns and handled many DOOH campaigns for AU market and delivered huge revenues and KPI’s of the advertiser. Worked JCD and Vistar which are branded vendors for DOOH
• Make optimizations for each campaign and ensure they deliver better than client expectations and working towards getting up weights for their campaigns
• Monitor and communicate campaign progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns
• Troubleshoot any technical or implementation issues, collaborating with internal teams to develop quick and sound solutions
• Serve as a source of market intelligence for other areas of Advertising team (e.g., product development, product marketing, pricing) and assist in development of best practices and operational efficiencies)

Ad Technology support:

• Troubleshooting, rich media reporting, debugging and delivery
• Working closely with external clients such as Sizmek and Doubleclick for vendor certification and approval.
• Reviewing different ad formats across markets, gathering knowledge, working collaboratively with development, pricing and other technical teams for onboarding the new ad formats.
• Working with new vendors in the market like Teads and onboarded them in the AU market.
• Reviewing the creative’s by applying Yahoo! Guidelines. Working closely with key stakeholders across the business. This includes working directly with the Sales, Pricing and Yield Management, Studio, Trade Marketing, Product and Engineering teams.
• Trafficking of the creatives for the publisher support and also troubleshooting the same.

Ad operations support:

• Uploading & scheduling the creative’s for the advertiser by using Yahoo! Tools Apt, Yahoo! Add creation, Loginator, Ad interax, taginator,Right media and fast tool, DFP.
• Client servicing (i.e. working with partner teams to escalate and resolve issues. Following up with other teams to ensure items are closed out successfully)
• In case of under delivering campaigns, discuss with the Account Managers and perform the Credit with required approvals.
• Provide training to new joiners and helping them to learn the process and monitoring their work with constructive feedback to ensure smooth and quality workflow.
• Performing quality audits on tasks performed by both on-site and off-shored teams.

• Experience in working for MSN! Client as Ad operation Specialist
• Worked for the MSN Ad operations of EMEA and Belgium regions
• Coordination of online Advertising Campaigns
• Uploading & scheduling the creative’s for the advertiser by using MSN Tools Adexpert, cam, atlas
• Processing and managing advertising creative material for MSN advertising customers and ensuring campaign is launched successfully including the rich media campaigns
• Handling accounts of different advertisers and handling the campaign and providing timely reports to the clients
• Booking the orders and scheduling the creative’s.

• Experience in working for Yahoo client for US Market
• Worked on tools ruby, Right media, YAC
• Scheduling the creatives and
• Thoroughly check ad content for its quality and accuracy
• Approve or disapprove new and changed ad submissions based on policy guidelines
• Provide excellent email, chat based customer service to advertisers.