Swathi Krishna P P
Digital Marketing Executive
Kannur
Summary
Innovative and goal-oriented Digital Marketing Executive with over a year of hands-on experience in content creation, social media management, and client relationship management. Expertise in leveraging SEO, Google Ads, and social media campaigns to drive brand visibility, customer engagement, and lead generation. Proficient in videography, photography, and YouTube channel management, bringing a creative approach to digital content production. Demonstrated success in enhancing campaign performance through data-driven insights and high-quality content. Known for team leadership, adaptability, and a passion for delivering measurable marketing results.
Overview
1
1
year of professional experience
20
20
years of post-secondary education
4
4
Certifications
Work History
Freelance Digital Marketing Executive
Webopics Digital & Blik Production
Kannur
03.2024 - 11.2024
- Digital Marketing Campaigns: Designed and executed successful campaigns on Instagram, Facebook, and LinkedIn, resulting in a 50% increase in user engagement and improved brand awareness.
- YouTube Content Optimization: Managed YouTube channel content, implementing SEO strategies to boost audience retention by 30% and drive organic traffic.
- Content Strategy & Calendar Management: Developed and managed content calendars to ensure the timely distribution of on-brand content across platforms, aligning with marketing objectives and target audience preferences.
- Video Production & Editing: Led video production for various platforms, including Instagram, LinkedIn, and Facebook, creating high-quality video content that resulted in increased engagement rates.
- Paid Media Campaigns: Managed Google Ads and Meta Ads campaigns, focusing on lead generation, ROI optimization, and cost-per-click (CPC) strategies to maximize conversions.
- Client Management: Established and maintained strong client relationships, delivering tailored digital marketing strategies to achieve business goals and customer satisfaction.
- Social Media Strategy: Designed impactful social media strategies that resulted in a 50% boost in engagement and contributed to brand visibility and customer acquisition.
DIGITAL MARKETING EXECUTIVE
BTRAC
Kannur
09.2023 - 02.2024
- Developed and managed content calendars, ensuring timely and consistent content delivery across platforms like Instagram, Facebook, and LinkedIn.
- Assisted in leading a digital marketing team, aligning tasks with project goals and deadlines.
- Facilitated brainstorming sessions to generate creative ideas for content and marketing strategies.
- Monitored content quality, ensuring all materials adhered to brand voice and standards.
- Managed social media platforms, assisting in the creation of engaging campaigns to boost audience interaction and brand visibility.
- Supported the execution of campaigns, contributing to the strategic growth of the company's digital presence.
Education
Bachelor of commerce - specialized in computer applications
Kannur University
04.2001 - 01.2021
Master Of BusinessAdministration - General
Pondicherry University (DDE)
Skills
- Content Creation & Management: Blog Writing, Content Calendars, Brand Storytelling,Copywriting and editing
- Digital Advertising: Google Ads, Meta Ads, Affiliate Marketing
- Video & Photography: Videography, Video Editing, YouTube Channel Management, Product Photography
- Social Media Strategy: Campaign Management, Instagram, Facebook, LinkedIn, YouTube Analytics,Search engine optimization
- Tools & Technologies: Google Analytics, Adobe Premiere Pro, Photoshop, Canva, Illustrator, Microsoft Office
- Leadership & Soft Skills: Client Management, Team Leadership, Creative Problem-Solving, Adaptability
Certification
Google Ads Display Certification
Timeline
Freelance Digital Marketing Executive
Webopics Digital & Blik Production
03.2024 - 11.2024
DIGITAL MARKETING EXECUTIVE
BTRAC
09.2023 - 02.2024
Bachelor of commerce - specialized in computer applications
Kannur University
04.2001 - 01.2021
Google Ads Display Certification
Content Marketing Certification
Excel & Tally GST Certification
Digital Marketing
Master Of BusinessAdministration - General
Pondicherry University (DDE)
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