Swathi Maroge

Innovation and Renovation-

One point contact between unit S&Op, Demand, Production planning and Senior leadership team

Inventory management with inter department stake holders during first launches for Pan-India markets, to avoid any project delay and market share loss.

GWP (Gift with pack) and LEP (Limited Edition pack)-

Short term projects which enhance the sale projection for the entire year

For F23, have successfully executed a mid-Prestige brand which had an increase in overall sales and an incremental revenue of ~12%

Renovation Write-off:

Close monitorization or tracking of opening stocks for both RM and PM, to ensure lowest slob possibility in co-ordination with internal stakeholders like Demand, material and production planners.

Achieved ~65% reduction in total Write-off in Innovation projects.

In F23, Renovation of Mid prestige brand has been closed with a write-off of 1.6 Cr, vs 3.6 Cr. in F19 (~54% reduction)

OTIF:

Responsible for reducing lead-time by ~30% which helped, gain first mover advantage due to launch in peak season, with 100% product quality assurance.

Unit Readiness:

End to End co-ordination with unit and internal stake holders like, Material planners, DP’s, PP’s, unit QC and finance for FG code release to the demand plan flowing in the New FG code on O9 system. Thus, ensuring the right quantity of RM and PM ordering against the demand Plan

Accountable for P.O. release with material planners and unit team, Material readiness, QC sign-off, Ready to dispatch.

Innovation and Renovation

Managed the execution of Innovation and renovation projects via Navigate process from G1 to G5 across multiple channels and markets.

Developed and executed comprehensive project plans including timelines, Budgets and resource allocation to ensure successful brand transitions.

Successfully delivered 10% NSV growth for innovation portfolio in F22

Collaborated with cross functional teams like, Marketing, Finance, Manufacturing, Quality, operations, LR, Pack and Liquid teams to align Brand change efforts with business objective.

Facilitated collaboration among network members to drive and accelerate the development process.

Achieved 12% Market share of BII Scotch’s in F22 though renovation with the goal of brand premiumization, increase GM and expand the consumer pool.

BIO- Bottled in Origin (Imported to India)

End to End project delivery for new to India BIO segment with Global stake holders, India- Regulatory, finance, Demand planners, Brand marketing and Quality.

In F20, the launch of Guinness, Tanqueray, Talisker, Bailey’s strawberry and cream, Don Julio which helped to deliver a 10% growth in the total portfolio.

In F22, launch of Tanqueray Rangpur and Tanqueray Silvia, Lagavulin, Baileys salted caramel, Mortlach 16, Ron Zacapa, Casa Amigos which helped deliver a 15% growth

Specification management of different pack formats like Glass Bottles, plastic caps, labels, Outer cases & mono cartons.

1. Cost Optimization: Weight optimization in No.1 Whisky glass bottles (90ml, 180ml & 375ml) by 5 to 10% which delivered a savings of approx. 5Cr.

Outer case specification optimization from 5ply to 3ply in No.1 Whisky glass bottles (180ml & 375ml) which delivered a savings potential of approx. 1.5Cr.

2. Sustainability: Mono carton removal across all brands & markets which delivered a savings of approx. xxx Cr & xx T of paper.

Markets: South Aisa, Middle east, Africa, and Russia

Managing Packaging Innovation’s and Renovations for skin care products like Body lotion, jelly cream, lip balms, micellar water & body wash range.

Managing start to end packaging formats like Rigids (PP, PET, HDPE containers), sachets, Labels, Tubes, mono cartons, PP cartons & CFB including FAT.

Managing specification’s, Artwork approvals, BOM creations for skin care category.

Worked on cost saving projects like light weighting, laminate height reduction & CFB spec optimization.

Worked on Alternate Vendor developments.

Worked on Mold validation, print proof validation & shade card approvals.

Managing line trials across packaging formats of skin cleansing category and qualifying pack quality parameters for FG goods

· Managing Packaging Innovation’s and Renovations for skin care products like Face Creams, Face Tonners, Lip balms & Body Lotion.

· Assisted in developments of new product launches and re-launches and offer packs along with line trials.

· Managing specification’s, Artwork approvals, BOM creations for skin care category.

· Worked on Mold validation, print proof validation & shade card approvals.

· Worked on secondary packaging formats like mono cartoons, shrink sleeves, PP carton’s for Innovations and promotional packs.

· Assisted on cost savings project like size and spec optimization for mono cartons and CFB’s.

· Implementation of double layer printed labels for face and body cream jars.

To have been a part of in-house bottle manufacturing project by 3P ( India’s first in-house plant by Alpla India) and setting up of packaging lab at Hosur plant.

Evaluate & validate Hanger label to attain higher shelf visibility for Aircare product in folding carton.

Find and evaluate easy to tear band for soap combi-pack.

Identify the scope of bottle weight reduction in HDPE bottles through nitrogen flushing technology.

To accumulate and update mould related data in Mould management system (MMS software.)

To study, understand and recommend a best sun exposure test method to replicate real time scenario.