Swathi Prakash
General Manager - Sales & Marketing Bengaluru
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated. Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 7+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success. Dedicated Business Development professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
9
9
years of professional experience
3
3
years of post-secondary education
Work History
Head of Sales and Marketing
Zebro Officemate pvt ltd
Bengaluru
09.2019 - Current
- Used networking, coldcalling and referrals to identify prospective accounts and generate new leads.
- Collected data and performed customer needs analysis.
- Generated new business with marketing initiatives and strategic plans.
- Evaluated and monitored promotional activities to confirm adequate return on promotional funds.
- Analyzed sales and marketing data for improved strategies.
- Suggested innovative ideas to increase sales and improve customer experience.
- Sourced advertising opportunities to place adverts in press and social media.
- Evaluated market data to develop and create business strategies and marketing plans.
- Created reports and presentations detailing business development activities.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Reached out to potential customers via telephone, email and in-person inquiries.
- Collaborated with company departments to develop new strategies to capitalize on emerging customer and market trends.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Negotiated, prepared and signed contracts with clients.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
- Represented company and promoted products at conferences and industry events.
- Kept meticulous client notes and updated account information in company databases.
Business Development Manager
e9 creative
Bengaluru
05.2016 - 08.2019
- Reached out to potential customers via telephone, email and in-person inquiries.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Performed research to uncover potential target areas, markets and industries.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Created reports and presentations detailing business development activities.
- Negotiated, prepared and signed contracts with clients.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Represented company and promoted products at conferences and industry events.
- Collected data and performed customer needs analysis.
- Identified key products, services and customers and used data to devise innovative sales and marketing plans enabling dramatic growth.
- Kept meticulous client notes and updated account information in company databases.
- Scheduled and implemented product promotions in accordance with available inventory and staff resources.
- Worked with existing customers to increase purchases of products and services.
Event Manager
Wedding Vows
Bengaluru
01.2015 - 05.2016
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Created lists of potential customers based on regional markets.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.
- Communicated product quality and market comparisons by creating sales presentations.
- Maintained up-to-date knowledge Exhibition and performed competitor analysis.
- Built relationships with customers and community to establish long-term business growth.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Organized, coordinated and deployed Fashion show events while focusing on delivering superior customer service.
- Coordinated florists, photographers and musicians during for events.
- Coordinated schedules and timelines for events.
- Inspected event facilities to confirm conformance to customer requirements.
Administrator
NextGen Technologies
Bengaluru
02.2014 - 12.2014
- Studied processes, implemented cost reductions and developed reporting procedures to maintain administrative workflow.
- Collected, validated and distributed information to employees.
- Managed agendas and calendars, boosting productivity and improving organizational initiatives.
- Computerized office activities, maintained customer communications and tracked records through delivery.
- Screened and transferred incoming calls, took down messages and transmitted information and documents to internal personnel.
- Targeted new customers to grow geographic reach and increase revenue.
- Oversaw successful planning and execution of staff meetings, parties and events.
- Tracked office supplies and restocked low items to keep team members on-task and productive.
- Interacted with customers by phone, email or in-person to provide information.
- Produced high-quality communications for internal and external use.
Education
Bachelor of Commerce - Accounting And Finance
SSMRV
Bengaluru 06.2010 - 04.2013
Skills
Client communication
Planning and Coordination
Flexible and Adaptable
Brand development
Marketing and advertising
Corporate Communications
Relationship building and management
Vendor management
Strategic planning
Account management
Networking strength
Product and service sales
Verbal and written communication
Order management
Market understanding
Cold Calling
Strategic account development
National accounts management
Relationship building
Time management
Goals and performance
Positive and upbeat
Direct sales
Marketing strategy
Sales presentations
Timeline
Head of Sales and Marketing
Zebro Officemate pvt ltd
09.2019 - Current
Business Development Manager
e9 creative
05.2016 - 08.2019
Event Manager
Wedding Vows
01.2015 - 05.2016
Administrator
NextGen Technologies
02.2014 - 12.2014
Bachelor of Commerce - Accounting And Finance
SSMRV
06.2010 - 04.2013