Swathi S
Banglore
Summary
Dynamic marketing professional with a proven track record at AJIO.com, excelling in campaign management, and data analysis. Skilled in SEO optimization and leveraging Salesforce for strategic insights. Adept at driving revenue growth through innovative merchandising strategies and cross-functional collaboration, consistently enhancing brand visibility and customer engagement.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Assistant Program Manager
AJIO.com
B
12.2023 - Current
- Owning sections of the Home Page store, merchandising, and curation.
- Execute daily pricing operations and promotional offers to achieve topline and bottom-line targets.
- Work closely with buyers and planners to ensure optimal inventory levels for online demand.
- Execute seasonal and promotional site updates, landing pages, and banners to align with marketing campaigns.
- Partner with UX and design teams to ensure visually appealing and intuitive product displays.
- Monitored sales performance metrics, such as conversion rates, bounce rates, and revenue per visitor.
- Coordinate with marketing teams to align merchandising strategies with promotions, campaigns, and brand storytelling.
- Liaise with tech and development teams to implement site enhancements and troubleshooting fixes.
- Leverage Adobe Analytics, A/B testing, and heatmaps to optimize site merchandising decisions.
- Execute daily optimization to the Digital Store (resequencing, broken size scrub, deduping, faceout management, etc.).
Site Merchandiser
Amazon
Bengaluru
09.2021 - 09.2023
- Handled design, tracking, merchandising, and owned complete responsibility for all campaigns.
- Created crazy deals and rush hours on the product page for Rec customers.
- Uploaded and quality-checked daily homepage banners in the console, in coordination with the internal merch team.
- I owned both the creation and execution of the promotions calendar, including special occasions and site-wide events.
- Formulated and executed the marketing plan, including email and push programs, new product launches, cross-category placements, and Amazon site-wide events. • Monitored key performance indicators (KPIs) across all devices and platforms.
Digital Marketing Coordinator
Innovexic Technology
Bengaluru
07.2021 - 04.2022
- Utilized effective digital marketing methods to increase sales number.
- Created and deployed social media content, engaged with target audiences, and boosted reach with strategic ad placements.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Collaborating with local and global teams on digital marketing campaigns, including email, PPC, SEO, and social media.
- Create, manage and execute marketing campaigns using a marketing automation platform.
Digital Associate
Adisesh Projects
Bengaluru
01.2019 - 12.2019
- Researching and resolving all the issues related to spam, account takeover, and terms of service violations.
- Handled email marketing, SMS marketing, and WhatsApp campaigns.
- Review and compare competitive website products and functionalities to our current site to influence future site updates.
- Coordinate with the team and line up clients for registration.
- Creation, management, and optimization of AdWords search campaigns.
Education
Bachelors Of Degree -
Surana College
Banglore05-2020
Skills
- Project management
- Digital marketing
- Inventory management
- A/B testing
- Campaign execution
- E-commerce Marketing
- SEO optimization
- Data Analysis & Problem Solving
Certification
- Digital marketing
Accomplishments
- Received the Extra Miler Award for working during peak times and helping in the continuous reduction of errors in various products
- Best Performer award for the special occasions and site-wide events Amazon Prime Day.
Timeline
Assistant Program Manager
AJIO.com
12.2023 - Current
Site Merchandiser
Amazon
09.2021 - 09.2023
Digital Marketing Coordinator
Innovexic Technology
07.2021 - 04.2022
Digital Associate
Adisesh Projects
01.2019 - 12.2019
Bachelors Of Degree -
Surana College
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