Summary
Overview
Work History
Education
Skills
Websites
Timeline
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SWATHI VENTRAPATI

Hyderabad

Summary

I am a copywriter with a slice of grammar police in me. I have worked for both B2C and B2B brands, be it drafting a kick-ass strategy or maintaining a uniform brand identity across all platforms. I am looking forward to dive deep into the ocean of marketing to find something that intrigues, excites, and challenges me everyday.

Overview

4
4
years of professional experience

Work History

Account Manager and Copywriter

Vhonk Digital Marketing
02.2024 - Current
  • Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
  • Interacted with clients on regular basis to quickly alleviate issues and provide project updates.
  • Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
  • Supported client projects from planning to on-time completion of quality deliverables.
  • Wrote copy, adhering to employers' overarching brand identity and personality; some of them including brands like Ekam Early Learning, Vara Mahalakshmi Silks, Vellanki Foods, Beams and Columns and Johnson Grammar School IBDP.
  • Conducted research to identify audience demographics, incorporating insights into future copy.

Copywriter

GenY Medium
09.2022 - 02.2024
  • Worked with clients in Healthcare, Real Estate, Fintech, F&B, Co working, Wellness and more.
  • Developed quarterly strategies and monthly campaigns for brands to ensure there was brand visibility on social media.
  • Worked for Google, Meta, DV360, Youtube, Emailer & Print ads for clients like AuroRealty, Regency, Nethradhama, Castler, Schulke, Purvankara & more.
  • Planned and executed ORM strategies for a key IT giant-Hexaware.
  • Conducted thorough research on industry trends, target audience preferences, and competitive landscapes to carve out effective and engaging content.
  • Had the opportunity to strategize and pitch for some popular brands like Vijaya Diagnostics, TruRealty, Brigade Hospitality, Pigeon and more.

Content Writer

Social Matters
05.2022 - 08.2022
  • Drafted plagiarism-free and error-free content for diverse clientele like Jagavi's Kritunga, Totataram Son's & Jewellers, Sofrehh, Ghanshyam supermarkets and more.
  • Developed strategies for a fresh look of the brands on social
  • Picked up trends that resonated with the brand and created engagement on social media.
  • Developed lead-generating ad strategies on Google and Meta.
  • Analysed Meta Suite insights for target audience research and quantitative metrics.
  • Coordinated with the team to make clutter breaking content.
  • Helped with proofreading and editing.

Volunteer

Team Everest
08.2021 - 08.2021
  • Engaged in upcycling initiatives, gaining hands-on experience in creating DIY projects aimed at promoting sustainable practices.
  • Repurposed materials to reduce waste and raise awareness about environmental conservation.

Content Writing Intern

Scriven Content Writing Solutions
05.2020 - 06.2020
  • Developed innovative and impactful content strategies to enhance brand identity and drive customer engagement.
  • Produced high-quality copy, a minimum of 2000 words per day, for diverse channels including websites and print materials.
  • Conducted thorough research on industry trends, target audience preferences, and competitive landscapes to ensure content resonates with an American audience.
  • Implemented SEO best practices to optimize content for search engine visibility and increase organic traffic.

Education

Bachelor's - History Honors

Lady Shri Ram College For Women, Delhi University
04.2020

Intermediate - HEG (History, Economics & Geography)

Sri Chaitanya IAS Academy
04.2017

Secondary School of Education -

Sri Chaitanya School
05.2015

Skills

  • Proof Reading
  • Editing
  • Writing
  • Strong Communication
  • Performance Marketing
  • Visualizing Design
  • SEO Optimization
  • Microsoft Office Suite
  • Customer Insight
  • Client Relationship Management
  • Brand Management
  • Account Management
  • Content Strategy
  • Visual storytelling
  • Written Communication
  • Teamwork and Collaboration
  • Problem-solving abilities
  • Attention to Detail

Websites

Timeline

Account Manager and Copywriter

Vhonk Digital Marketing
02.2024 - Current

Copywriter

GenY Medium
09.2022 - 02.2024

Content Writer

Social Matters
05.2022 - 08.2022

Volunteer

Team Everest
08.2021 - 08.2021

Content Writing Intern

Scriven Content Writing Solutions
05.2020 - 06.2020

Bachelor's - History Honors

Lady Shri Ram College For Women, Delhi University

Intermediate - HEG (History, Economics & Geography)

Sri Chaitanya IAS Academy

Secondary School of Education -

Sri Chaitanya School

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