Swathi Vijayakrishnan
Deputy Manager - Trade Marketing
Chennai
Summary
Enthusiastic Professional with attention to detail and varied expertise. Performance-oriented and enterprising personality with analytical problem-solving approach. Forward-thinking team leader skilled at operating departments efficiently to meet goals. Proactive and hardworking individual focused on continuous operational improvement. Results-driven professional with strong background in management and operations. Proficient in event management, Sales Planning and Budget Control.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
1
1
Language
Work History
Deputy Manager
Roca Bathroom Products Private
Chennai
06.2024 - Current
- Setting Sale and Incentive Targets : Defined clear targets and objectives and communicated to other team members.
- Developed detailed plans based on broad guidance and direction. Set aggressive targets for employees to drive company success and strengthen motivation.
- Sales Coordination : Managed senior-level personnel working in marketing and sales capacities. Constant coordination to improve the sales.
- Discounting and Margin Management : Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Identified areas for improvement within the department, implementing strategic initiatives to address gaps in performance or resources.
- Event Management : Organizes events and meets for the company in a big scale and pulled it off very well.
Assistant Manager - Corporate Finance (Loyalty Program Lead)
Roca Bathroom Products Private Limited
Chennai
03.2019 - 05.2023
- End to end management of Loyalty Program Management - Reward system for various internal and external stakeholders of the company. Key point of contact for all the loyalty programs of the organization.
- Experienced in designing programs to cater to the needs of the market , part of the development to the deployment stages of the project. Digitizing functional requirements with high UX and UI.
- Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
- Analysis, Reporting of data to the top management of the company.
- Lead critical business needs of redemption, reconciliation & stakeholder queries
- Proactive concurrent data mining/analysis for business partnering
- Development of BI reports to adhere to the needs of the various stakeholders of the organization.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
- Supervised day-to-day operations to meet performance, quality and service expectations.
Senior Executive - Corporate Finance (Financial Analyst)
TVS Electronics Private Limited
Chennai
07.2015 - 02.2019
- Lead for releasing the financials of the company with monthly analysis Ø Generating and declaring Sales Flash Report of the company with monthly analysis Ø Lead for analyzing the cost incurred by the company on a monthly basis AUDIT AND STATUTORY COMPLIANCES : Ø Played lead role in financial audits held across the year Ø Leading the cost audit for; ASI Returns, RBI Audit Ø Preparing and analyzing the financial statements of the company POLICY DOCUMENT CREATION : Ø Single handily creating the Policy Documents (SOP and SOA) of the organization - E COMMERCE Business wing Ø Single point of contact between TVSE and Xiaomi in handling the Sales of their phone through our seller portal
- Analyzing the Sales and the payment data of Xiaomi products in various platforms such as Amazon, Snapdeal and Mi.com
- Headed the Financial Transactions and Payments on behalf of TVSE
- Control of Stock of Mobile Phones and accessories and their reconciliation
- Reconciliation between the payment and the stock on behalf of TVSE on a monthly basis.
Assistant Manager
Karur Vysya Bank Limited
Chennai
06.2013 - 07.2015
- ASSISTANT MANAGER : Ø One of the key leaders of the branch, handled Operational Activities including dealing with high value cash transactions Ø Additionally handled the locker operations of the bank Ø Worked in the credit section wherein handled disbursement of loans in coordination with the Branch Head
Education
MBA: Finance -
Christ University
Chennai 06.2011 - 04.2013
Bachelor of Science: Mathematics -
MOP Vaishnav College For Women
Chennai 06.2007 - 03.2010
Skills
Cost Analysis Expertise
Data-Driven Sales Approaches
Results-Oriented Goal Development
Sales Data Analysis
Rewards Program Management
Sales Analytics Oversight
Decision-making capacity
Efficient Scheduling Practices
Budget Optimization
Event Planning Professional
Quantitative Analysis Professional
Accomplishments
- Achieved Migration of Loyalty Program to a new database with accuracy and efficiency.
- Achieved and retained discount margins - Month on Month to maintain the profitability of the company
- Designed impactful schemes to enhance market presence.
- Designed and facilitated stakeholder meetings, ensuring the success of an international event.
Interests
Love Travelling to new places
Spends a lot of time watching movies, cricket
Playing Badminton/Throwball
Timeline
Deputy Manager
Roca Bathroom Products Private
06.2024 - Current
Assistant Manager - Corporate Finance (Loyalty Program Lead)
Roca Bathroom Products Private Limited
03.2019 - 05.2023
Senior Executive - Corporate Finance (Financial Analyst)
TVS Electronics Private Limited
07.2015 - 02.2019
Assistant Manager
Karur Vysya Bank Limited
06.2013 - 07.2015
MBA: Finance -
Christ University
06.2011 - 04.2013
Bachelor of Science: Mathematics -
MOP Vaishnav College For Women
06.2007 - 03.2010
Languages
English,Tamil,Hindi,Malayalam
Projects
Completed dissertation on "Effect of Interest Rates on the Volatility of Stock Prices in the IndianMarket" during final year MBA Worked on project: "Working Capital Management and the feasibility of starting a New Plant" for LNV Technologies,Chennai Various managerial aspects from BHEL, Chennai "AIR MANAGER" & "TELEPHONE DIRECTORY" using Visual Basic at school & college level