Swati Agnihotri

• Key Major Accounts: HUL's LUX Bodywash, AMFI (Association of Mutual Funds in India), Zydus's Sugarfree (Gold, Natura and Green), Park Avenue Grooming (Soap & Fragrance)
• Key Projects: Poonawalla Fincorp, IndiaBulls Housing Finance, SMFG India Credit
• Lead Mainline as well as Digital Campaign Management and Project Execution for all clients
• Effectively communicate client requirements to creative teams for compelling ad campaigns
• Mentor and develop the account service team, ensuring performance and profitability
• Define long-term strategies and goals, drive new business development
• Primary business contact for clients, managing daily inquiries and liaison
• Coordinate servicing of key client contacts

• Key Major Accounts: Samsonite South Asia (Digital + Corporate), Bonito Designs (Xanadu Group), NoBroker.com, Beyond Skool (Lodha Group), ORRA Diamond Jewelry, Zomato CSR
• Develop comprehensive advertising campaigns in Mainline + Digital
• Lead Influencer Marketing Campaigns and Social Media Marketing
• Oversee Media Planning and Buying for key clients like Samsonite

Achievements:

• Achieved Rs. 1 crores+ increase in billing revenue in one quarter from retainer client
• Awarded 8 Abby awards and 5 Kyoorius Elephants for Samsonite's Digital Campaign. The entire influencer campaign was conceptualized, ideated and executed by self.

• Key Major Accounts: Kimberly Clarks - Huggies & Kotex, ICICI Lombard, Welspun, J&J Acuvue, JSW Steel, Shemaroo Entertainment
• Project Management - Managed several brand ad campaigns in liaison with creative and planning teams for high revenue clients
• Successfully devised and managed communications across various brand categories and products (FMCG, Insurance, Banking, Manufacturing, Entertainment)
• Driving Strategic Excellence - Contributed in developing strategic work by identifying powerful insights of the consumers in relevant regions by building and driving continuous category knowledge and performing research projects
• Delivered strong creative solutions which leap from rigorous strategic inputs across all clients
• Performing deep dives into the competitive marketplace and client companies to identify opportunities; develop, present and negotiate proposals; and manage delivery of integrated campaigns
• Creative Strength - Contributed to distinctive solutions which are both, strategically sound and creatively fertile by sharing constructive new ideas on brands like ICICI Lombard, JSW Steel and Shemaroo
• Worked cohesively with creative department to formulate eye catching advertisements
• Additional Contribution – Providing continuous business leads/opportunities and working for new account pitches such as J&J Acuvue & World Gold Council

Selected achievements:

• Increased billing revenue by 20% in 2020 year over year for the clients under teams portfolio
• Launched a brand campaign for ICICI Lombard which received an all-time industry high 84% VTR during the 1st lockdown phase of covid pandemic
• Developed a guerrilla marketing campaign for Shemaroo Entertainment which received outstanding PR coverage
• Maximized ROI of campaigns through continual analysis of performance, response-rates and results (ICICI Lombard digital campaign)
• Worked on celebrity ad campaigns which received high appreciation in the industry (Rishabh Pant, Ayushman Khurrana, Amitabh Bachchan)

• Priority & NRI Customer Segment, Executing 360 degree Marketing Campaigns for Priority Banking customers (Brand Advocate for Privy League) & NRI segment
• BTL communication specialist for Emailers, Digital Lead Generation (Facebook, Google, Instagram & LinkedIn), Digital Marketing, Online Collaterals, Developing Branding &
• Marketing Collaterals, Outdoors, Website Redesign, Social Media Content Generation, Physical Collaterals
• Campaigning for Customer Acquisitions, Brand & Media Visibility, Customer Retention & Relationship Building, Engagement, Events, Alliances & Offers
• Utilized knowledge of online strategies such as search engine marketing & product listings to maximize campaign results
• Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.

• Conceptualization, planning and implementation of ATL & BTL campaigns: Print, Radio, Outdoor, BTL Collaterals, digital and Social media
• Execution of ATL Ad Campaign with Brand Ambassador Mr
• Amitabh Bachchan for TV, Radio, Print & Digital mediums
• Renewing Brand Standards & Guidelines, Maintaining Brand Identity, Conducting Brand Audits.

• Serviced client accounts such as Standard Chartered Bank, HDFC Bank, Axis Bank, Reebok, Neutrogena, Hewlett Packard
• BTL & Direct Marketing campaigns for Standard Chartered Bank: Outdoors, Facades, Cab, Airport & ATM branding, Emailers, Posters, Standees, Online Collaterals
• Pan Asia Email & Direct Marketing Campaigns for Customer Activation, Engagement, RM Channel, CRM & Customer Offers
• Social Media Marketing campaigns on FB & Twitter to increase social media presence for HP & Neutrogena.