Swati Ayyala
Growth And Monetization
Bangalore
Summary
An enterprising manager with a zeal to learn and explore new horizons. To be a part of an organization which challenges and promotes growth and creativity
Overview
5
5
years of professional experience
5
5
years of post-secondary education
Work History
Manager, Business Development
Flipkart Pvt Ltd
08.2023 - Current
- Spearhead supply side business for the unmanaged seller cohort for Shopsy (a business unit of Flipkart).
- Led programs like catalogue hygiene, lowering of returns, new seller onboarding, new listing addition and increase in seller participation in offers.
- Created seller side messaging, collateral materials, seller events to increase the offer participation to 25% which was earlier >10%.
- With product intervention and analysis, a 13% growth in new sellers onboarded was seen on the platform.
- Started new channels of communication like whatsapp, IVR etc to deliver communication in more efficient manner. Leading to 30% increase in open rates & 4% increase in CTR.
Performance Marketing Manager
Blinkit
09.2022 - 07.2023
- Responsible for designing performance-oriented campaigns and handling brand campaigns on multiple platforms like Google, Facebook etc.
- Tracked digital and organic CAC, CPM etc and capitalized on emerging industry trends to boost campaign performance
- Drove cross-functional collaboration with a focus on new user acquisition. Responsible for a 43% month-on-month increase in the new user base and reduced CAC by 34% in 2 months
- On the Supply side, worked on onboarding deliver partners with a CAC ceiling of 1200
Brand Manager
Zomato
05.2021 - 09.2022
- Conducted market research to identify key trends, ensuring brand remained competitive in its industry.
- Spearheaded rebranding efforts, effectively revitalizing company's image and increasing overall market share. During this period there was 10% up in market share in the South region.
- Key Campaigns: Mann Kiya Zomato Kiya, Zomato table for two & Humans of Zomato
- Handed pan-India content strategy for BTL, ATL and delivery partner marketing
Business Analyst (Strategic Accounts)
Zomato Limited
07.2019 - 05.2021
- Driving and promoting both delivery and dine-in business by studying and improving business processes, products and services using data analysis
- City POC for Growth Campaign: Drove growth campaigns for Hyderabad to grow the market share. Post a 3-6 month aggressive approach, Zomato gained a 58% market share in the Hyderabad region with a 34% increase in GMV
- Delivered real-time growth for key delivery restaurants and generated Gross Revenue of 73L/month
- Recognized as one of the TOP 15 AMs for 3 consecutive quarters in the central region based on the Key Performance
- City POC for Zomato Kitchens: Finding potential restaurants and expanding their business in various zones through investment in cloud kitchens. Grew the incremental revenue of the company from 15% to 33%
Education
MBA - Sales And Marketing Education
IBS
Hyderabad 06.2017 - 02.2019
Bachelor of Arts - Economics
University of Delhi
New Delhi 08.2013 - 06.2016
Skills
The Communication Council - Client Servicing
Ogilvy - Client Servicing
Digitas LBi - Client Servicing
Indian Statistical Institute - Research Intern
Timeline
Manager, Business Development
Flipkart Pvt Ltd
08.2023 - Current
Performance Marketing Manager
Blinkit
09.2022 - 07.2023
Brand Manager
Zomato
05.2021 - 09.2022
Business Analyst (Strategic Accounts)
Zomato Limited
07.2019 - 05.2021
MBA - Sales And Marketing Education
IBS
06.2017 - 02.2019
Bachelor of Arts - Economics
University of Delhi
08.2013 - 06.2016