Swati Bhondwe

• Researching, writing, editing and managing various communication formats for ICICI Bank, iciciDirect and ICICI Prudential
• Liasoning with branding, marketing, digital marketing, SEO and other teams to develop strategies for creating engaging content across multiple platforms.
• Editing copies to improve readability.
• Proofreading copies to detect and correct errors in spelling, punctuation and syntax.
• Collaborate with the product and marketing teams and manage a steady flow of content creation that supports current and future needs
• Ensure all content meets high-quality standards (Content Studio Communication Capsule) and the Bank’s standards of corporate customer communication
• Measure, analyse and recommend steps to create more cohesive content
• Research/evaluate keywords for future and existing online content and optimise for the highest searched terms
• Provide weekly and monthly reports on content usage and recommend areas for improvements

• Developing SEO-friendly content for BFSI clients – ICICI Bank, ICICI Home Loans, Aditya Birla Capital, Kotak General Insurance, Iffco Tokio, AU Bank & HSBC. Also, managed content for retail clients including Jubilant Foods, Godrej Interio & Club Mahindra.
• Managed website content for IIFL Home Loans (Products Page), ICICI Bank (Home Loan page) & Godrej Interio (Products Page)
• Doing content quality check as per the SEO guidelines and client expectations
• Identifying trending content in related industry
• Ensuring content deliverables are met within timelines
• Syncing with freelancers to monitor the quality of work
• Managing other operational tasks

Achievements:

• LS Digital Certificate of Appreciation – Efficiency Champ for the year 2020
• LS Digital Movers & Shakers Awards 2022 - Awarded as the North Star in June 2022

• Developing social media calendar and suggesting social media strategies for leading real estate clientele including Tricity, Vihang, Sobha Realty, Akshar Group, Kamdhenu Realities, Om Builders & Infrastructures, others
• Also managed social media content requirements for electronica India, productronica India, Intersolar India
• Research ideas and facts pertinent to the type of content/topic assigned
• Write fresh content based on research and brainstorming by following instructions provided for each type of document
• Develop engaging content for articles, blogs, stories and social media to entice and engage the audience
• Proofread content for errors or additions and ensure that content is written per instructions
• Ensure that web page content is edited properly to increase on-screen readability
• Ensure that content contains sufficient keywords for search engine optimization
• Manage user-generated content on social media sites
• Manage the company's social media presence & updating blog section
• Rewrite, paraphrase or write content from scratch depending on specific instructions provided in the work order

• Responsible for B2B content – right from blogging, marketing collaterals, social media content to sponsored updates
• Managing B2C social media content for Facebook ads & Mobile Marketing for BFSI clients like HDFC Life, ICICI Prudential, Sharekhan Limited, Tata AIG General Insurance, & others.
• Collaborate with team members (customer relations, sales, affiliate marketing etc.) to manage internal content related to LinkedIn, Facebook & Twitter for internal branding and promotions
• Working alongside Digital Manager to develop and implement effective social media marketing campaigns.
• Coordinating with the design team for social media marketing campaigns
• Strategizing content for the branding of the company right from deciding various themes/genres to designing an image
• Publishing blogs for ValueDirect website
• Achievement: Appreciation for Value Direct Website Content Development

• Responsible for Web Content Writing, Blog Writing, SEO writing for internal company website & external IT clients
• Article rewriting and internal company content management

• Responsible for news monitoring
• Analyze and edit news articles
• Sourcing relevant news
• Article rewriting and uploading the write-ups on internal content management
• Involved in news quality management
• Strict adherence to timelines
• Handling content development responsibilities as per project requirement

Achievements:

Certificate of Appreciation in the year 2011

• Responsible for verifying customer data
• Do the follow up existing customers to solve the queries.
• Client database Management