Swati Chakrabarty

• Vision & Strategic Direction: Define and uphold the agency’s core vision as a 360° communication partner and 'communication warrior' for purpose-driven brands.
  Set long-term strategic goals, service expansion plans, and creative direction for the agency.
• Client Strategy & Advisory
• Lead high-level strategy development across PR, social media, content, and influencer marketing for clients.
• Offer brand storytelling solutions and communication consulting tailored to client objectives.

Media & Stakeholder Relations

• Build and maintain strong relationships with media professionals, influencers, government bodies, and strategic partners.
• Represent the agency in external communications and high-stakes collaborations.

Team Building & Leadership

• Recruit, mentor, and manage a growing team of PR professionals, content creators, and social media specialists.
• Foster a collaborative, inclusive, and purpose-driven work culture.

Business Development & Partnerships

• Identify new client opportunities, pitch services, and build long-term business relationships.
• Collaborate on co-branded projects, events, and public initiatives with like-minded organizations

Impact-Driven Communication

• Champion purpose-led campaigns in the fields of education, tourism, social impact, and youth engagement.
• Prioritize work that drives social change, community value, and brand integrity.

• Strategic Planning & Leadership
  Develop and lead integrated PR strategies aligned with client goals and market trends
  Provide senior-level counsel on media positioning, brand narrative, and crisis communication
• Client Relationship Management
  Serve as the main point of contact for key clients, ensuring trust, satisfaction, and long-term partnerships
  Oversee client onboarding, strategy alignment, and campaign performance reviews
• Media & Influencer Engagement
  Build and nurture strong relationships with journalists, editors, media houses, and influencers
  Guide the team in securing high-impact media coverage, interviews, and partnerships
• Campaign Oversight & Execution: Supervise the end-to-end execution of PR campaigns—from press releases and pitches to events and digital storytelling. Ensure quality control, creativity, and timely delivery across all client deliverables
• Team Development & Leadership
  Manage, mentor, and inspire the PR team to excel creatively and strategically
  Conduct regular training sessions, performance evaluations, and team-building initiatives
• Business Development & Growth: Lead new business pitches, proposal development, and agency marketing. Identify and convert new opportunities into strategic client relationships.
• Agency Brand Building
  Represent the agency at industry events, forums, and panels
  Lead internal PR efforts, thought leadership content, and brand visibility campaigns for the agency
• Budget & Resource Management
  Oversee account budgets, resource allocation, and financial planning for client projects

· Leading all media communications strategies and outreach, pitching on various levels, achieving company-wide.

· Monitoring, evaluating and responding to industry media coverage, managing all social media platforms and contributing engaging articles to a range of industry publications.

· Researched, developed, and maintained relationships with regional and national news media for clients.

Providing thought leadership and investigating new market-trending technologies and process improvements to maximize artist exposure.

Assists staff-level employees with communication and is actively involved in community-based organizations that provide key levels of support in cities and countries.

· Extensive knowledge of educational counseling techniques and mannerisms

· Strong communication and presentation skills

· Well-organized, patient, and flexible in nature

· A goal-oriented professional with emphasis on accuracy and responsibilities

· Liaise with the visa counselor to prepare the set of original documents and submit them to the visa office

· Ensure admission and visa procedures, along with accommodation and traveling bookings are completed accurately and within the restricted time

· Interact with university delegates to build up healthy relations with everyone

· Stay updated about the various study abroad programs offered by universities and use the knowledge in helping students

Sourcing the candidates, initial screening, shortlisting, and counseling of students.

· Taking care of the admission formalities of students.

Issuance of Bonafide Certificate, Character Certificate, etc., to the students..

· Conducting & administering the written & oral examinations.

· Conducting GDPI, seminars, workshops, meetings and various other events.

· Office administration responsibilities like maintaining the student Database.

· Maintaining MIS & preparing various reports.

· Custody of valuable informational and other resources.

Retention of students, and grievance handling.

· Organizing campus interviews

Sourcing the candidates, initial screening, shortlisting, and counseling of students.

· Taking care of the admission formalities of students.

· Office administration responsibilities like maintaining the student Database.

· Maintaining MIS & preparing various reports.

· Custody of valuable informational and other resources.

· Management of Franchise Reports

Executed local market strategies aligned with overall strategic and marketing plans, creating tactical initiatives to meet operational, budgetary, and productivity goals..

Exceeded company quality standards consistently.

• Provided individual and group counseling sessions for clients.

· Sourcing the candidates, initial screening, short listing and counseling of students.

· Taking care of the admission formalities of students.

· Issuance of Bonafide Certificate, Character Certificate etc to the students.

· Conducting & administering the written & oral examinations.

· Conducting GDPI, seminars, workshops, meetings and various other events.

· Office administration responsibilities like maintaining student Database.

· Maintaining MIS & preparing various reports.

· Custody of valuable informational and other resources.

· Retention of students & Grievance handling.

· Organizing campus interviews

· Analyzed departmental documents for appropriate distribution and filing.

· Produced ad hoc reports and documents for senior team members.

· Copied, logged and scanned supporting documentation.

· Implemented marketing strategies which resulted in 12% growth of customer base.