Swati Dash
Product Marketing Manager
Delhi (NCR)
Summary
Dedicated marketing professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
1
1
Certification
3
3
Languages
Work History
Product Marketing Manager
Comviva
Gurgaon
01.2022 - Current
- Drove marketing initiatives to increase product visibility and market performance
- Communicated value and position to sales team and developed tools to support selling process
- Researched competitive solutions and maintained competitive market comparisons and evaluations
- Developed strategy and managed market communications that drove product demand.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Planned new product external launch and release while managing cross-functional implementation of plan
Cluster Manager
Ujjivan Small Finance Bank
Bhubaneswar
10.2020 - 12.2021
- Growth of Vehicle Business topline and execution of Business plans in the cluster
- Understanding market and competitor dynamics in the area and take adequate responsive measures to counter
- Maintain portfolio quality of disbursal in the cluster
- Monitoring of team performance at regular intervals leading to the accomplishment of annual/monthly targets established for the cluster
- Increase Branches' activation through guidance and coordination with other business teams
- Ensure and supervise the correct implementation of the credit procedures
Asst. Product Manager
Ujjivan Small Finance Bank
Kolkata
04.2018 - 09.2020
- Identifying key target groups
- Understanding market dynamics, and conducting need gap analysis
- Curating and driving campaigns to increase product visibility and lead generation
- Designing campaigns to on-board existing clients on digital platforms
- Designing strategies to address the business team’s pain points
- Conducting product training workshops
- Coordinating among various departments to enhance product efficiency
- Drafting write-ups on behalf of Regional Business Manager
Education
MBA - Rural Management
Xavier Institute of Management, Xavier University
Bhubaneswar 06.2016 - 03.2018
B.Tech - Mechanical Engineering
Parala Maharaja Engineering College
Berhampur 08.2011 - 03.2015
Skills
Marketing strategy
Corporate Communications
Marketing and advertising
Campaign management
Budgeting
Product promotion
Certification
Essentials of SaaS
Timeline
Essentials of SaaS
12-2022
Product Marketing Manager
Comviva
01.2022 - Current
Cluster Manager
Ujjivan Small Finance Bank
10.2020 - 12.2021
Asst. Product Manager
Ujjivan Small Finance Bank
04.2018 - 09.2020
MBA - Rural Management
Xavier Institute of Management, Xavier University
06.2016 - 03.2018
B.Tech - Mechanical Engineering
Parala Maharaja Engineering College
08.2011 - 03.2015