Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
OperationsManager
Swati Dubey

Swati Dubey

Marketing Head

Summary

C-level Marketing and Business Development Leader with over 11 years of accomplishment across industries . Grows businesses by implementing cultural change, innovating brand strategies and exercising sales leadership to unlock growth opportunities. Develops go-to-market strategies by focusing on customer buying processes. Skilled in identifying key business drivers while aligning objectives with consumer demands.

Overview

11
11
years of professional experience

Work History

Head of Marketing

Kuriosity Gaming
06.2023 - Current
  • Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
  • Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
  • Compiled product and customer data to generate informed profit projections.
  • Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
  • Planned and executed marketing campaigns to target groups, areas and wider community.
  • Coordinated appointments and meetings for marketing director with 50+ active projects.
  • Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
  • Directed hiring, training and performance evaluations for marketing and sales staff and supervised daily activities.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.

HEAD – Digital Marketing & Events- MEI & ASIA

HONO
02.2023 - 05.2023
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Skilled at working independently and collaboratively in a team environment.
  • Passionate about learning and committed to continual improvement.
  • Demonstrated creativity and resourcefulness through the development of innovative solutions.
  • Plan, implement and manage marketing strategy through (email, social, website and events).
  • Review and manage content marketing strategy through campaigns.
  • Use data and reports to make evidence based decisions.
  • Stay up to date with marketing strategy, best practices and suggest improvements.
  • Collaborate with cross functional teams like sales, product innovation and operations.
  • Manage and plan marketing strategies and gather leads through Hub spot and Google Analytics.
  • Demonstrated a high level of initiative and creativity while tackling difficult tasks.
  • Learned and adapted quickly to new technology and software applications.
  • Managed time efficiently in order to complete all tasks within deadlines.

Marketing Manager- MEIA REGION

Ingersoll Rand
02.2022 - 02.2023
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Boosted brand awareness and generated leads worth $14.2M via digital marketing and managing internal/ external marketing campaigns.
  • Researched industry and market trends to develop marketing solutions and enhance business operations.
  • Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization. ·
  • Performed Market segmentation, targeting and product positioning for each product. · Executed SEO and Email, LinkedIn Marketing campaigns via Oracle Eloqua and LinkedIn to generate demand and sales lead.
  • Transformed corporate website, social media platforms to better engage customers and promote sales.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, sales plan for business segments.
  • Participated in trade shows, promotional activities, CSR events, sustainable initiatives to market products and services.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
  • Performed market segmentations, targeting and positioning for each product line.
  • Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Optimized email campaigns to increase open and click-through rates.

Product Marketing Manager

SIGNIFY INNOVATION INDIA LIMITED FORMERLY KNOWN AS PHILLIPS LIGHTING
02.2020 - 02.2022
  • Communicated value and position to sales team and developed tools to support selling process.
  • Planned new product external launch and release while managing cross-functional implementation of plan.
  • Researched competitive solutions and maintained competitive market comparisons and evaluations.
  • Offered pricing and feature recommendations to management and cross-functional teams.
  • Developed product line portfolio, preparation of business proposal for acceptable projects including product specification, target cost, average sell price and payback model.
  • Recommended programs and promotional activities to strengthen the market positions of sustained products.
  • Supported the Product plan and technology roadmap on key electrical products.
  • Providing inputs for Strategic Business Planning and pricing. · Developed training materials, marketing communication for the channel partners and customers of lighting products.
  • Accountable for Inventory planning, PDR requests and Complexity Management programs.
  • Planned new products external launch and release while managing cross functional implementation of plan.
  • Communicated value and position to sales team and developed tools to support selling process.
  • Developed and executed Go to Market strategy and facilitate internal organizational readiness.
  • Researched competitive solutions and maintained competitive market comparisons and evaluations.
  • Increased 30% sales and brand exposure by developing new packaging and new product features and optimizing target audience reach.
  • Contributed to planning and production of industry events, advertising, direct mail, telemarketing and sales collaterals.
  • Optimized segment space automation growth by leading marketing strategy and content creation.
  • Managed product development lifecycle from conception to release.
  • Developed strategy and managed market communications that drove product demand.
  • Conceptualized and designed abstract ideas, built plans and delivered details to CMO.
  • Oversaw product development, marketing, and launches.
  • Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
  • Retained clients to build brand awareness and generate leads while managing internal and external product marketing campaigns and programs.
  • Created product positioning and messaging to differentiate products in market and expand visibility.

Sales Excellence Manager

HONEYWELL AUTOMATION
06.2018 - 02.2020
  • Cross-trained existing employees to maximize team agility and performance.
  • Accomplished multiple tasks within established timeframes.
  • Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
  • Developed and maintained relationships with customers and suppliers through account development.
  • Leading the Daily, weekly & Monthly target vs achievement flash for sales to maintain the sales rigor to improve sales and revenue by 25%.
  • Drive NSM & RM through weekly opportunity pipeline via Salesforce CRM for funnel examination.
  • Bridge between specification & sales to ensure maximum opportunity conversion for home automation system, switches.
  • Driving Company's newsletter, sharing Success stories & Best practices to promote sales.
  • Lead management & opportunity funnel or pipeline management through SFDC, Align Specification team with project leads collated by the Inside Sales team.
  • Alternate RTM: Drive Zigi hub for A&W Business and Electrical Products.
  • Trainings: Induction Program, 30:60:90 program with RM's, GURUKUL with (pre-& post Test skill matrix)
  • Provide First Level Tech support and Co-ordinate X-functional / in-field support case to case basis.
  • Co-ordinate Daily ISP review with TLs and run MIS on Target Vs Actuals, Long Arm (HCH & EP) Weekly Productivity analysis.
  • Head Count control (Appointment / Broad basing / Exits during down season) within targets.
  • Understanding the team's requirement & planning the trainings. · Regular updates through Share point.
  • Identifying / Developing and Nurturing Product Champions at various regions.
  • Onboarded new employees with training and new hire documentation.
  • Managed senior-level personnel working in marketing and sales capacities.
  • Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
  • Controlled resources and assets for department activities to comply with industry standards and government regulations.
  • Successfully managed budgets and allocated resources to maximize productivity and profitability.

SIOP Planner Specialist

Honeywell
05.2016 - 05.2018
  • Prioritized schedules to meet project goals and overall customer satisfaction.
  • Recognized potential issues with inventory and quality control and engineered changes.
  • Provided specialized financial planning support for clients with diverse portfolios and individual needs.
  • Engaged in both long and short-term project planning, strategizing for on-time, high-quality deliverables.
  • Updating and maintaining workbooks for Demand, SIOP meetings.
  • Consolidate information from Honeywell systems (Salesforce, Hyperion Financial Management, Global Functional Tool, Project Vision) in use to create a comprehensive view of Labor and material
  • Requirements for Sales and operational planning at District, Regional level.
  • Facilitating SIOP meetings (Demand, Supply) for America's regions and districts.
  • Strong communication skills for facilitating the meetings with the stakeholders and DGM meetings.
  • Proficient on driving change management process to drive compliance as per timelines.
  • Design SOP's and Process Workflows to provide training assistance to both existing and new team members.
  • Driving the HOS process as per the silver certification.
  • Following the Agile Meetings to implement SIOP structure.
  • TAM specialist to implement silver sustenance in Honeywell.
  • Updating Dashboards for 5S, SOS graphs, Kaizen reports in the team.
  • Part of Future Organization team to drive new talent and focus on key skills of the employee for their growth.
  • Actively contributing towards standardization of process and thus reducing TAT.
  • Six Sigma green belt project completed with the reduced TAT and significant achievement of automation in the process.
  • Leading the SharePoint projects in the department.
  • Actively using Tableau and Power BI for publishing dashboards.
  • Active Participant in the Championship team to drive the HOS changes to sustain silver in the department.
  • Operation lead and performing implementation of SharePoint sites across Honeywell.
  • Managed successful day-to-day operations of projects by maximizing productivity from available resources.
  • Monitored and tracked progress of projects using Gantt charts and project management software.
  • Created detailed timelines and budgets for events to meet all deadlines.
  • Managed administrative logistics of events planning, event booking, and event promotions.
  • Utilized social media to promote events and increase attendance.
  • Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation, and proposal development for various events.
  • Monitored industry trends to adapt strategies accordingly.
  • Built and managed relationships with key clients and partners to drive growth.

SFDC Data Analyst

Honeywell
07.2014 - 05.2016
  • Created various Excel documents to assist with pulling metrics data and presenting information to stakeholders for concise explanations of best placement for needed resources.
  • Produced monthly reports using advanced Excel spreadsheet functions.
  • Designed and implemented tools to support strategic value chain optimization initiatives.
  • Identified, analyzed and interpreted trends or patterns in complex data sets.
  • Actively engage with Global / Regional & District Leadership teams to Understand and identify business needs
  • Work with leadership to define the requirements / processes & associated templates.
  • Work with leadership holders to define and develop the to-be process & metric.
  • Working on Salesforce to verify and refine the accounts.
  • Monitor, track & initiate course correction action for the defined process post Go-live
  • Strong Communication skill
  • Rapport Building on the client call.
  • Client call should be crisp, doubt clearing and interactive.
  • Visualization of end user expectation and design templates.
  • Documented effective and replicable methods for extracting data and organizing data sources.
  • Used statistical methods to analyze data and generate useful business reports.
  • Developed required policies and procedures that reflected actual goals, tasks and workflows, while meeting all regulatory compliance requirements.
  • Deployed predictive analytics models to forecast future trends.
  • Implemented business intelligence solutions to increase operational efficiency.

Senior Associate

Wipro
09.2012 - 07.2014
  • Spoke to customers in native language to increase loyalty and establish relationships.
  • Trained and supported new team members, maintaining culture of collaboration.
  • Developed new sales opportunities through development and rollout of promotional plans.
  • Identified and resolved complex issues by applying advanced analytical and troubleshooting strategies.
  • Responsive to emails and provide excellent customer service in a timely and efficient manner.
  • Trained on Firewall, Network communication, internet of things products.
  • Provide problem analysis and resolve client issues with the aid of available helpdesk tools (e.g. help files and Knowledge base articles).
  • Ensure accurate email comments are entered and appropriate information is provided in escalated emails.
  • Ensure email standards are maintained with respect to greeting, problem identification, proposed solution and conclusion.
  • Approached each problem with fresh mind and analytical strategies to quickly resolve concerns.
  • Defined work plans in alignment with stakeholder requirements.
  • Served as keyholder, overseeing business opening, and closing operations.
  • Prioritized tasks to meet tight deadlines, pitching in to assist others with project duties.
  • Provided product price information to customers.
  • Developed and implemented strategies to increase customer satisfaction and engagement.
  • Analyzed customer data to identify trends and anticipate customer needs.

Education

MBA - GENERAL MANAGEMENT

IIM
Kozhikode
04.2001 -

B.Tech - Computer Science

GITM
Gurgaon
04.2001 -

Skills

    Product Marketing

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Accomplishments

  • Best Award for Maximum number of meaningful Kaizens recorded.
  • Trained on Cisco and firewall tech products.
  • Awarded Green Belt for Process Automation.
  • Silver award for Best Team for meeting SIOP targets.
  • Bronze award for Opportunity Funnel cadence and Setting up Sales MIS.
  • Increasing Sales by 25% by process automation and CRM setup.
  • Award for increasing sales by Marketing proposal and implementation of Recessed products.
  • Increased Demand generation for Air compressors by 105% in six months.
  • Setting up end to end marketing processes and 20% increase in lead generation was achieved.
  • Consistently commended by upper management for spearheading and leading effective marketing campaigns.

Timeline

Head of Marketing

Kuriosity Gaming
06.2023 - Current

HEAD – Digital Marketing & Events- MEI & ASIA

HONO
02.2023 - 05.2023

Marketing Manager- MEIA REGION

Ingersoll Rand
02.2022 - 02.2023

Product Marketing Manager

SIGNIFY INNOVATION INDIA LIMITED FORMERLY KNOWN AS PHILLIPS LIGHTING
02.2020 - 02.2022

Sales Excellence Manager

HONEYWELL AUTOMATION
06.2018 - 02.2020

SIOP Planner Specialist

Honeywell
05.2016 - 05.2018

SFDC Data Analyst

Honeywell
07.2014 - 05.2016

Senior Associate

Wipro
09.2012 - 07.2014

MBA - GENERAL MANAGEMENT

IIM
04.2001 -

B.Tech - Computer Science

GITM
04.2001 -

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Swati DubeyMarketing Head