Over 2+ years of competitive experience in Email Marketing - Salesforce Marketing Cloud Application.
Proficient in Email Studio, adept at creating and optimizing email campaigns, conducting thorough testing, and managing subscriber segmentation for targeted marketing efforts.
Experienced in the complete end-to-end email marketing process, including Email creation, Testing, Subscriber Segmentation, and Deployment.
Good understanding and practical application of Automation Studio, Journey Builder, and AMPscript to automate marketing workflows and enhance campaign effectiveness.
Proficient in Functional Testing of marketing campaigns within Salesforce Marketing Cloud to ensure accurate execution and desired outcomes.
Knowledgeable in Manual Testing methodologies including Smoke Testing, Component Testing, Integration Testing, End-to-End Testing, and Compatibility Testing.
Actively participated in the Test Case Review process, ensuring the quality and completeness of test cases for thorough test coverage.
Identified system scenarios and wrote comprehensive test cases to validate application functionality and performance.
Good understanding of Software Development Life Cycle (SDLC) and Software Testing Life Cycle (STLC), applying best practices throughout testing phases.
Good knowledge of Agile and defect Life Cycle.
Proficient in Defect Life Cycle management, from identification and reporting through to resolution and verification of fixes.
Studied and understood requirements from functional documents to ensure comprehensive test coverage aligned with business objectives.
Performed various types of testing including smoke testing, functional testing, compatibility testing, and exploratory testing to validate system functionality and user requirements.
Identified test scenarios based on business and functional requirements, and meticulously wrote and reviewed test cases for accuracy and completeness.
Tested email campaigns to ensure they met business requirements and were compatible across different email clients, utilizing tools such as Litmus for comprehensive email client compatibility testing.
Ensured CAN-SPAM compliance for all email campaigns to adhere to regulatory standards.
Conducted testing in multiple phases including Email Studio, SQL query segmentation, Automation Studio, and Journey Builder to verify end-to-end functionality and integration across Salesforce Marketing Cloud components.
Logged defects in Defect Management tool (JIRA), tracked and reported results, and collaborated closely with development teams to troubleshoot issues and ensure timely resolution of defects.
Effectively managed high-priority campaigns with tight timelines, maintaining a proactive approach to deliverables and ensuring adherence to project milestones.
Contributed to continuous improvement initiatives by providing feedback on processes, tools, and methodologies to enhance overall testing efficiency and effectiveness.
Collaborated with cross-functional teams including developers, business analysts, and project managers to address testing challenges and achieve project objectives.
Manual Testing - Compatibility Testing, Functional Testing, Integration Testing, End-to-End Testing
Languages - Amp Script, HTML
Database Management - SQL
Expertise in Marketing Automation tool - Salesforce Marketing Cloud