SWATI GULATI

Hardworking and focused Administrative professional offering excellent communication, planning and prioritization skills demonstrated through years of performance. Skilled at drafting reports and business correspondence, managing mail and updating tracking spreadsheets. Exceptional leadership skills with expertise in streamlining workflow to optimize personnel strengths.

Over 5yrs of experience in developing SEO content and social media manager for creating, implementing, and optimizing social media strategy for companies and brands. Offered high quality content in the form of blogs, articles and press releases. Experienced in writing, rephrasing, editing, proofreading and delivering high-quality content. Worked for different platforms and possess knowledge to present SEO content as per the Search Engine Optimization. With excellent written and verbal communication skills, and passion for moving ahead knowledgeably in the social and digital marketing industry.

• Social Media Manager, Develop creative & engaging social media strategy for the brands., Creating social media calendars & campaigns., Manage day-to-day handling of all social media channels & scheduling., Writing, editing and publishing engaging content for various social networks, including Facebook, Twitter and LinkedIn., Optimizing social media posts based on our target audience's behaviours., Apply advertising techniques to boost brand awareness, like promotions & consultation., Respond to questions and comments on our social media pages in a timely and accurate manner.
• Content writer, Wrote blogs and blog comments for the website; and articles for third party portals., Prepared creative content, taglines and hashtags for brand's new product launch, banners, campaigns for website and other ecommerce portal., Wrote email content for the brand's subscribers., Wrote the New Product content, namely Launch Description, Ecommerce Templates, One-pager and Focus Ingredient content as and when products launched by the company for website and E-commerce portals like Amazon., Converted longer form content (blogs, articles) into micro-content (short video posts, stories, captions, memes) suitable for each social media channel., Wrote numerous blogs for the website and other SEO articles for third party portals.
• EA to Zonal Head, Manage, coordinate and maintain calendar of zonal head including appointments, meetings and travel., Responsible for organising of internal and external meetings on behalf of the zonal head ensuring all necessary requirements are made e.g. meeting venue, equipment, presentations, prepare agendas., Provide executive and administrative support to the Zonal Head., Responsible for organising his travel and logistics including flights, visa requirements, hotel accommodation, car rental, meeting schedules while travelling., Monitor and respond to incoming communications to Zonal Head office including phone calls, emails and walk ins, ensuring correct department distribution., Secretarial support for meetings as and when required by the zonal head, including drafting and circulating meeting agendas, preparing minutes, communicating meeting reminders, confirming venues and arranging refreshments. Writing and distributing comprehensive minutes and action points to all members post meeting.
• LDC in School Admin Dept, Maintaining & Issuing of SLC, Bonafide certificates & Security Cheques to students., Maintenance of School Stock Registers (Consumable & Non Consumable)., Looking after Leave Records and EWS Register., Change of Name, Address & other details of students in REDOX., Entry of students marks in REDOX & other daily operations.
• Assistant Manager in Axis Bank, Overseeing the daily operations of the bank, ensuring compliance with the policies and regulations, Processing and follow up for admin related bills/payments., Submitting various reports related to cash, bills payment and reversal of charges., Handled cash counter for about 6 months, Handling both inward & outward clearing under CTS (Cheque Truncations System), Executing fund transfers and RTGS requests, salary uploads., Handling and resolving day to day customer queries., Maintain and building relationships with HNI clients of the branch.

• Topped C.B.S.E Board 2004 in Economics all over Delhi by scoring 97%.
• Topped C.B.S.E Board 2002 in Business Studies all over Delhi by scoring 97%.
• Have won consistent trophies for regularity in school for consecutive 8 yrs.
• Have won scholars batch in school for 2 yrs.
• Head Girl of BBPS school for 2 yrs. and have won many valuable points for the school.

• Date of Birth: 07/30/86
• Nationality: Indian
• Marital Status: Married