Swati Jena
Mumbai
Summary
Passionate about shaping brands through purpose-driven storytelling, I create and execute campaigns that connect emotionally while delivering measurable performance outcomes. By crafting brand solutions rooted in audience insights, I drive high-energy collaborations and partnerships, designing immersive activations and experiences that boost engagement, elevate brand presence, and support business growth. My approach blends creativity, strategic thinking, and data-backed performance management to turn ideas into impactful brand stories and long-term relationships.
Overview
5
5
years of professional experience
Work History
Product Brand Manager
Droom
Gurgaon
05.2025 - Current
- Designed and executed 360 campaigns across digital, ATL/BTL, influencer channels, and SEO-optimised content marketing, ensuring maximum brand visibility and lead generation.
- Delivered brand solutions through experiential marketing during event activations, driving in-ground sales and tracking success via footfall and conversion metrics
- Developed and implemented a GTM strategy for Droom at Swiss Roar (under the new vertical 'Ground Zero'), positioning the brand through lifestyle events, partnerships, and immersive activations.
- Secured more than ₹40 LPA in sponsorships by onboarding brands, and offering tailored experiential marketing solutions.
Marketing & Digital Content (Podcast Head)
Della Group
Mumbai
07.2022 - 01.2023
- Spearheaded the launch of DLC's podcast segment, managing the full product roadmap-content planning, training, production-to deliver over 300 brand-aligned episodes
- Led influencer marketing by partnering with lifestyle creators and celebrities, including Jimmy Mistry, Bomun Rustom Irani, Aditi Dugar, Nitin Vishwas, Masoom Minawala and others, to conceptualize and execute luxury experiential events with integrated brand activations
- Ideated and crafted storyboards and mood boards for brands and founders, ensuring consistent brand narratives- leveraging audience insights to deliver meaningful, purpose-driven content across lifestyle domain( Vaishali Shadangule Masterclass)
- Handled post-production and content creation, crafting engaging videos and social media assets to amplify brand presence for projects like Tao Art Gallery X ROW by Tundra at the Mumbai Light Festival
Marketing executive(Social Media)
Della Group
Mumbai
01.2021 - 07.2022
- Developed social media strategy and campaigns, creating SEO-optimized content that boosted engagement and drove audience growth across platforms
- Managed performance marketing by understanding KPIs and creating impactful, emotion-led campaigns that achieved the best results
- Handled Jimmy Mistry's personal LinkedIn and Instagram accounts, ensuring engaging content; I also managed the Della Leaders Club and Della Resort social media handles
Marketing and Admin
Solas Modu Marine Services
Mumbai
06.2020 - 12.2020
- Developed content strategy and provided insights for website development and project brochures
- Managed government tender documentation and ensured timely submission of bids
Education
MBA - Marketing-PGPM
Great Lakes Institute of Management
Gurgaon01.2025
Company Secretary (CS) -
Institute of Company Secretary of India
01.2025
BFM -
Jai Hind College
Mumbai01.2018
12th -
Ryan International
Mumbai01.2015
10th -
RN Podar
Mumbai01.2013
Skills
- ATL/BTL
- Brand management
- Brand solutions
- SEO-driven content strategy
- Influencer marketing
- GTM strategy and planning
- Strategic partnerships and sponsorship
- Copywriting
- Event curation
- Visual storytelling
- Campaign management
- Performance analysis
- Digital marketing
- Event activation
- Salesforce
- Meta analytics
- Google Analytics
- Agile PM (Google)
- MS Office Suite
- HubSpot CRM
- Sinch
Extracurricular Activities
- Voice-over artist for brands like Enamor, Della Adventures and Resort, Della Leaders Club, and Droom
- PR director of the Andheri Lokhandwala Rotaract Club, District 3141, for the year 2020-2021
Websites
Work Highlights
- Secured over ₹40 LPA in sponsorships within the first 6 months at Droom by building strategic brand partnerships that delivered measurable ROI
- Curated, tailored brand solutions for 10+ brands, enhancing visibility and contributing to revenue growth through targeted activations
- Conceptualized and executed DLC's inaugural Masterclass, laying the groundwork for the brand's content-led education initiative
- Produced and delivered 300+ podcast episodes, driving a 30%+ increase in audience engagement and strengthening brand storytelling
Timeline
Product Brand Manager
Droom
05.2025 - Current
Marketing & Digital Content (Podcast Head)
Della Group
07.2022 - 01.2023
Marketing executive(Social Media)
Della Group
01.2021 - 07.2022
Marketing and Admin
Solas Modu Marine Services
06.2020 - 12.2020
MBA - Marketing-PGPM
Great Lakes Institute of Management
Company Secretary (CS) -
Institute of Company Secretary of India
BFM -
Jai Hind College
12th -
Ryan International
10th -
RN Podar