SAP 2020
Swati Kaushal
Mumbai,MH
Summary
Skilled Business Development leader offering 20 years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.
Overview
20
20
years of professional experience
2
2
Languages
Work History
Senior Marketing Manager
LUPIN LTD
MUMBAI
03.2020 - 01.2023
- Portfolio handled with turnover - 500 Cr
- Handled and marketed Nutraceutical category products like Softovac – Bowel Regulator, Corcium – Calcium Supplement, V-Bath – V Wash, Aptivate- Paediatric Apetizer to increase food intake by children, Lupizyme – Liver supplement in my tenure at OTC
- Also launched products successfully in therapeutic category like Antiallergy, Pain management in co-ordination with Regulatory, PDL Department, Business Finance team, Packaging, Manufacturing Plant, QA/QC ,R&D, Market Research departments
- Effectively handled OTC portfolio with brands including Anti flactulants, Female Hygiene
- Developed and executed marketing plans based on extensive analysis of sales pattern and turnover ratio over 5 years
- Planned Budget as per Saliency of Last two years sales
- Created business development projects, searching and analyzing new business opportunities
- Budget management and profitability analysis
- Managed new product and category development projects
- Created and managed various marketing campaigns, events and merchandising activities
- Agency Management, content management, budget management and analytics governance
- Conducted extensive market research and sales analysis to identify new business-like Modern Trade, E-commerce for Brand Development
- We have a 115 Cr turnover in 5 years although being a new division in the company
- Researched market for competitive analysis thru various Analytical tools like IQVIA Data & AC Nielsen
- Responsible for effective sale of brand like Softovac which has sales of > 70 Cr per Annum and total portfolio around 150 Cr.
- Managed a team of marketing professionals, resulting in increased productivity and project success rates.
- Established a consistent brand identity across all channels, including print, digital, and social media platforms.
- Implemented data-driven decision making by using analytics tools to track campaign performance and adjust strategies accordingly.
New Product Launch Brand Manager (US Market)
LUPIN LTD
MUMBAI, MAHARASHTRA
04.2019 - 04.2020
- Portfolio handled with turnover 600 Cr
- Responsible for Product identification & launch of products from READ (Registration Expected Approval Date) for Launch in US
- Budget US launches in co-ordination with US marketing team & Business Finance Team
- To initiate Confidence building batches a year in advance for US as per product to be launched in Pipeline
- To coordinate with PDL for 3 Validation Batches required for Registration before Launch as per Marketing Team Plan for Launch
- To carry out all above activities in co-ordination for US, PDL Departments at various Plants, Finance department, Regulatory Departments
- To plan launch activities accordingly till product gets commercialized in the market and ensure timely launch
- Launches products under category of Generic portfolio Antibiotic- Cetil 100 / 200 , Anti-TB-Ethambutol, Anti-retroviral- Tenofovir,Lamivudine, Emtricitabine, Oral Contraceptives-Ethynyl Estradiol, Derma – Clotrimazole products ,Alzheimer product- Mimantine ,Insomnia produc – Zolpidem
- Inhaler- Albuterol
- Attended Regulatory Training for US markets APAC markets for any change in Regulatory Norms.
New Product Launch Brand Manager (APAC, EMEA LATAM, CANADA Markets) & Confidence Batch Co-ordinator
LUPIN LTD
MUMBAI, MAHARASHTRA
04.2016 - 04.2019
- Portfolio handled with turnover 300 Cr
- Responsible for Product identification & launch of products from READ (Registration Expected Approval Date) for Launch APAC markets Australia, Japan, Taiwan till Mar’19
- To initiate Confidence building batches a year in advance for US markets as per product to be launched in Pipeline
- To initiate Confidence Building batches for other markets like EMEA, APAC as per READ after consulting with respective markets
- To carry out all above activities in co-ordination with Specific Markets, PDL Departments at various Plants, Finance department, Regulatory Departments
- To plan launch activities accordingly till product gets commercialized in the market and ensure timely launch
- Launches products under category of Generic portfolio Antibiotic, Anti-TB, Anti-retroviral, Oral Contraceptives, Derma products etc.
Senior Business Development Manager – Strategy Planning, International Marketing (CIS Countries)
LUPIN LTD
MUMBAI, MAHARASHTRA
03.2007 - 03.2016
- Portfolio handled with turnover 150 Cr
- Brand management in CIS countries specifically in Russia, Ukraine, Kazakhstan, Uzbekistan & Azerbaijan
- Responsible for the sales realization in Russia, Ukraine & Uzbekistan
- Products handled are Anti Tuberculosis & Antibiotics (Mainly Cephalosporins) like Doctor Kashel- Cough , Softovac- Bowel Regulator, Ixime suspension- Antibiotic , Rifapex- Anti Retroviral , Rifabutin – Anti Retroviral etc
- Launched many branded products since 2007 in Ukraine & Russia
- Conduct Training programs for field force and field managers at Location to improve field force effectiveness
- To review product training material for the field staff (Visual Aid)
- Co-ordinate with agencies in Russia and Ukraine for registration of products for Dossiers provided by Head Quarter, Mumbai
- To suggest Product Positioning of LUPIN’s Brands in CIS to Management
- Meeting KOL’s & Distributors to understand new business potential
- To analyze PCPM of each field representative for specific territory
- To analyze Primary sales & Secondary sales against Budget for Russia & Ukraine in comparison to actual sales achieved
- To prepare annual sales target with available budget for specified sales representatives in specific zones
- Also provide them monthly and weekly targets to meet the sales target
- Analyze and discover competitor’s modus operandi by conducting a market research, which will be a multipurpose tool.
Product Manager
GENOM BIOTECH PVT. LTD
MUMBAI, MAHARASHTRA
04.2005 - 01.2007
- Portfolio handled with turnover 50 Cr
- Reporting to the GPM in PMT
- To provide training materials for promotion of the product like visual aid, danglers, leaf behinds, stickers, posters etc
- For Ukraine
- Responsible for products in Nutraceuticals - Multivitamins, Cardiology – Atorvastatin, Amlodipine generic, Antibiotics – Azithromycin
- To prepare manuals for the field staff and conduct symposium and seminars for the doctors
- Responsible for the sales realization for the products performing in Ukraine
- To prepare annual sales target with available budget for specified sales representatives in specific zones
- Also provide them monthly and weekly targets to meet the sales target
- To provide marketing tools in Russia, Moldova, Azerbaijan & Georgia
- To coordinate with Georgia, Azerbaijan and Armenia countries country managers and marketing team to implement the strategies suggested by Hon Chairman Sir
- Analyzing and discovering competitor’s modus operandi by conducting a market research, which will be a multipurpose tool
- Develop and maintain analysis of the consumer healthcare markets to successfully define, position, market and sell products
- Conduct post-launch review of product development's output to ensure that functional specifications and exceptions are being met such as questionnaires and testimonials.
Product Executive
UNIVERSAL MEDICARE PVT. LTD
MUMBAI, MAHARASHTRA
02.2004 - 03.2005
- Portfolio handled with turnover 50 Lakhs
- Products handled are Nutritional Supplement: Aminofit
- And Anti -Arthritis Product: Freeflex, Selace-I etc
- And also handled over the counter drug Seacod
- To provide training materials for promotion of the product like visual aid, danglers, leaf behinds, stickers, posters etc
- To prepare manuals for the field staff and conduct symposium and seminars for the doctors
- To give status update till date of the products performing in African Continents like Kenya, Mumbassa, Kinshasa
- To prepare annual sales target for specified sales representatives in specific zones
- Also provide them monthly and weekly targets to meet the sales target
- To prepare training material to aid proper and efficient training to the MR’s
- To provide training to MR’s
- To handle branded products of both companies, Banner Pharmacaps Pvt Ltd and Universal Medicare Pvt.Ltd.
Pharmacy Manager
BOMBAY HOSPITAL TRUST
07.2002 - 01.2004
- Meeting ASMS and medical representatives of different pharmaceutical company to keep an updated knowledge of different new medicinal products available
- Training Pharmacist in the pharmacy department
- Dispensing of medicines and pharmaceutical products to wards
- Managing 15 pharmacists in the hospital pharmacy
- Maintaining logistics of medicines, placing order for medicines to the distributer
- Methods to improve the quality of work in the department
- Successfully conducted the inflow and outflow of medicines to patients
- Meet different specialty doctors and make them aware of different medicines available in the pharmacy.
Medical Sales Representative
PANACEA BIOTEC
06.1999 - 05.2000
- Confirm meeting with the doctors and introduce them to the different new products launched by the company
- Give them the brief introduction about the list of drugs manufactured by the company
- To achieve the sales target every month.
Education
PhD Scholar – Pharmaceutical Management -
D.Y.PATIL,MUMBAI
04.2024
PGDPM- Post Graduate Diploma in Pharmaceutical Management -
SIESCOMS, Nerul
01.2002
Bachelor of Pharmacy -
BVIT
01.1999
HSC -
BVIT
01.1995
SSC -
BVIT
01.1993
Skills
- PHARMACEUTICAL MARKETING (B PHARM, MBA, EGMP)
- Client Relationship Building
- Relationship building and management
- Negotiations
- Goals and performance
- Strategic business planning
Marital Status
MARRIED
Linked Id
http://www.linkedin.com/in/swati-kaushal-27384217
Personal Information
- Specialization: PHARMACEUTICAL MARKETING (B. PHARM, MBA, EGMP)
- Date of Birth: 11/25/78
Key Highlights
- Business strategy
- New product Launch
- Product Innovation & Renovation
- Forecasting and P&L management
- Brand communication
- Market / customer / competitor in-sighting
Countries Travelled
- Switzerland (Lucerne,Zurich,Grindelworld,Interlaken)
- Kenya (Nairobi)
- Ukraine (All the cities in Ukraine) {Kiev, Donetsk, Lvov, Kharkov, etc}
- Kazakhstan
- Dubai
Hobbies and Interests
Travelling, Reading, Sports, Listening to Music
Projects
ELDER PHARMACEUTICALS LTD, 06/01/98, 06/30/98, Analysis of different quality methods to test the efficacy, strength, dispersibility etc of drugs in quality department. Went through various production methods of making tablets, capsules, solutions and injections. Also observed different packaging machines for tablets and capsules. RALLIS INDIA LTD, 01/01/01, 04/01/01, (To study the acceptability of larger pack size of IMFERON) Survey was made on different Nephrologists for the different pack size of this I.V. View of Nephrologists was noted and comparative report was given to the company. SUN PHARMACEUTICALS LTD, 05/01/01, 07/01/01, 1ST PROGECT (To study the perception of latest proton inhibitor “PANTOPRAZOLE”). 2nd PROGECT (To study the perception of “MIFEPRESTONE”RU-486)
References
Will be provided on request
Certification
- SAP 2020 License - 4 years
Accomplishments
· Received "Long Service Award” for completing 15 years in LUPIN LTD received from Mr. NILESH GUPTA (MD LUPIN LTD) in APR - 2021
· Received “Best Achiever for Strategic Planning for OTC Marketing Department” -DUBAI Meet- from President Marketing IRF - (LUPIN LTD) in JUN-2022
· Received "New Achiever Award" in CIS Annual Meet for registering products in TURKMENISTAN - CIS Marketing Department - (LUPIN LTD)- JUL 2007
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeLocation Preference
On-SiteRemoteImportant To Me
Work-life balanceCareer advancementHealthcare benefitsFlexible work hoursTeam Building / Company RetreatsStock Options / Equity / Profit SharingPersonal development programsAffiliations
- BACHELOR OF PHARMACY FROM MUMBAI UNIVERSITY - 1999
- PhD Scholar from D Y PATIL UNIVERSITY- 2024
- PGDPM from SIES COLLEGE OF MANAGEMENT- 2002
Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Software
Interests
To follow my Passion to excellence
Timeline
Senior Marketing Manager
LUPIN LTD
03.2020 - 01.2023
New Product Launch Brand Manager (US Market)
LUPIN LTD
04.2019 - 04.2020
New Product Launch Brand Manager (APAC, EMEA LATAM, CANADA Markets) & Confidence Batch Co-ordinator
LUPIN LTD
04.2016 - 04.2019
Senior Business Development Manager – Strategy Planning, International Marketing (CIS Countries)
LUPIN LTD
03.2007 - 03.2016
Product Manager
GENOM BIOTECH PVT. LTD
04.2005 - 01.2007
Product Executive
UNIVERSAL MEDICARE PVT. LTD
02.2004 - 03.2005
Pharmacy Manager
BOMBAY HOSPITAL TRUST
07.2002 - 01.2004
Medical Sales Representative
PANACEA BIOTEC
06.1999 - 05.2000
PhD Scholar – Pharmaceutical Management -
D.Y.PATIL,MUMBAI
PGDPM- Post Graduate Diploma in Pharmaceutical Management -
SIESCOMS, Nerul
Bachelor of Pharmacy -
BVIT
HSC -
BVIT
SSC -
BVIT
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