SWATI MEHTA
Gurugram
Summary
With 13 years of experience in brand communication, copywriting, and content strategy, I turn ideas into powerful stories that connect and convert. Having worked across agencies and in-house teams, I’ve shaped communication for both B2C/D2C and B2B audiences. My focus: building narratives that serve immediate goals while strengthening long-term brand equity. I bring sharp strategic thinking, creative flair, and a detail-driven approach to deliver communication that drives impact.
Overview
13
13
years of professional experience
Work History
COMMUNICATIONS CONSULTANT
Self-employed
05.2024 - Current
- Crafted compelling content for diverse clients to strengthen brand messaging and engagement.
- Executed content strategies for B2B, D2C and agency clients that optimized online presence and increased audience interaction.
COMMUNICATIONS LEAD
Galytix
Gurgaon
12.2023 - 05.2024
- Directed brand and corporate communication efforts in India, London, and Prague.
- Strategized B2B content development to drive business growth.
- Produced leadership content aimed at fostering executive impact.
- Wrote UX content for enhanced digital experiences.
- Executed internal employer branding initiatives to boost employee engagement.
- Delivered training on LinkedIn best practices for employee development.
BRAND COMMUNICATIONS & PLANNING MANAGER
Noise
Gurgaon
01.2022 - 12.2023
- Created strategic social media campaigns and content to strengthen brand communications.
- Created product naming and positioning frameworks for effective market launches.
- Wrote marketing and UX content related to apps, optimizing user interactions.
- Delivered targeted B2B content to bolster strategic initiatives.
- Authored case studies that highlighted project success for awards submissions.
- Facilitated online reputation management through dedicated content support.
- Developed leadership materials in line with company objectives.
- Team leadership and mentorship
LEAD SPECIALIST - CREATIVE
realme
Gurgaon
09.2021 - 01.2022
- Developed content for India product launch of IoT devices and smartphones.
- Created marketing collateral, including intellectual properties and promotional materials.
- Generated engaging content to enhance product visibility in target markets.
BRAND COMMUNICATIONS MANAGER
Noise
Gurgaon
08.2020 - 09.2021
- Developed content for launches to enhance market visibility.
- Created direct response content for social and marketplace platforms.
- Generated ideas for celebrity collaborations to boost brand engagement.
- Formulated product naming and positioning strategies to attract target audiences.
ASSOCIATE CREATIVE DIRECTOR
Look Who's Talking
Gurgaon
04.2019 - 07.2020
- Executed influencer marketing strategies that significantly increased brand visibility.
- Created engaging scripts and social media content to drive audience interaction.
- Crafted compelling brand pitches to secure potential partnerships.
- Developed B2B branding and assets for the inhouse influencer marketing SaaS tool.
CREATIVE SUPERVISOR - COPY
Cheil India
Gurgaon
03.2018 - 04.2019
- Developed compelling copy for various marketing materials and scripts.
- Generated innovative campaign ideas that enhanced brand visibility.
- Crafted persuasive pitches to secure client engagement and approval.
- Collaborated with teams to ensure alignment on messaging and strategy.
SENIOR COPYWRITER
Indigo Consulting
Gurgaon
06.2016 - 02.2018
- Delivered persuasive pitches to capture client interest and secure new opportunities.
- Produced engaging digital media copy for various brands, driving audience interaction.
- Ideated and created social media content calendars to streamline content flow.
SENIOR COPYWRITER
IBS Unified
Gurgaon
10.2015 - 06.2016
- Contributed to ideation sessions, generating innovative concepts for diverse campaigns.
- Developed persuasive copy that engaged target audiences and increased conversions.
- Delivered compelling pitches to effectively communicate campaign ideas.
COPYWRITER
Social Wavelength
Gurgaon
08.2015 - 09.2015
- Developed engaging social media content to enhance brand presence.
- Collaborated with remote team to adhere to timelines and manage calendars.
CONTENT EDITOR/LEAD
Dimension India Pvt Ltd
Noida
11.2012 - 04.2015
- Crafted product descriptions, articles, and travel itineraries to engage target audiences.
- Write and edited SEO-friendly content for clarity and accuracy while managing a team of writers.
- Produced high-quality writing across diverse formats, ensuring consistent voice and style.
Education
Bachelors in Commerce - Nainital
Kumaun University
Nainital01.2012
GNIIT - Haldwani
NIIT
Haldwani01.2012
AISSCE - Haldwani
DAV Centenary Public School
Haldwani01.2009
Skills
- Copywriting
- Content writing
- Content strategy
- Branding
- Social media marketing
- UX writing
- Direct response copywriting
- Annual strategic planning
- IP creation
- B2B content
- CXO communication
- Corporate communications
- Brand & product positioning
- Public relations
- Influencer marketing
- Meme marketing
- Employer branding
- Crisis management
- Stakeholder management
- Customer relationship management (CRM)
Timeline
COMMUNICATIONS CONSULTANT
Self-employed
05.2024 - Current
COMMUNICATIONS LEAD
Galytix
12.2023 - 05.2024
BRAND COMMUNICATIONS & PLANNING MANAGER
Noise
01.2022 - 12.2023
LEAD SPECIALIST - CREATIVE
realme
09.2021 - 01.2022
BRAND COMMUNICATIONS MANAGER
Noise
08.2020 - 09.2021
ASSOCIATE CREATIVE DIRECTOR
Look Who's Talking
04.2019 - 07.2020
CREATIVE SUPERVISOR - COPY
Cheil India
03.2018 - 04.2019
SENIOR COPYWRITER
Indigo Consulting
06.2016 - 02.2018
SENIOR COPYWRITER
IBS Unified
10.2015 - 06.2016
COPYWRITER
Social Wavelength
08.2015 - 09.2015
CONTENT EDITOR/LEAD
Dimension India Pvt Ltd
11.2012 - 04.2015
Bachelors in Commerce - Nainital
Kumaun University
GNIIT - Haldwani
NIIT
AISSCE - Haldwani
DAV Centenary Public School