Summary
Overview
Work History
Education
Skills
Timeline
Generic

SWATI MEHTA

Gurugram

Summary

With 13 years of experience in brand communication, copywriting, and content strategy, I turn ideas into powerful stories that connect and convert. Having worked across agencies and in-house teams, I’ve shaped communication for both B2C/D2C and B2B audiences. My focus: building narratives that serve immediate goals while strengthening long-term brand equity. I bring sharp strategic thinking, creative flair, and a detail-driven approach to deliver communication that drives impact.

Overview

13
13
years of professional experience

Work History

COMMUNICATIONS CONSULTANT

Self-employed
05.2024 - Current
  • Crafted compelling content for diverse clients to strengthen brand messaging and engagement.
  • Executed content strategies for B2B, D2C and agency clients that optimized online presence and increased audience interaction.

COMMUNICATIONS LEAD

Galytix
Gurgaon
12.2023 - 05.2024
  • Directed brand and corporate communication efforts in India, London, and Prague.
  • Strategized B2B content development to drive business growth.
  • Produced leadership content aimed at fostering executive impact.
  • Wrote UX content for enhanced digital experiences.
  • Executed internal employer branding initiatives to boost employee engagement.
  • Delivered training on LinkedIn best practices for employee development.

BRAND COMMUNICATIONS & PLANNING MANAGER

Noise
Gurgaon
01.2022 - 12.2023
  • Created strategic social media campaigns and content to strengthen brand communications.
  • Created product naming and positioning frameworks for effective market launches.
  • Wrote marketing and UX content related to apps, optimizing user interactions.
  • Delivered targeted B2B content to bolster strategic initiatives.
  • Authored case studies that highlighted project success for awards submissions.
  • Facilitated online reputation management through dedicated content support.
  • Developed leadership materials in line with company objectives.
  • Team leadership and mentorship

LEAD SPECIALIST - CREATIVE

realme
Gurgaon
09.2021 - 01.2022
  • Developed content for India product launch of IoT devices and smartphones.
  • Created marketing collateral, including intellectual properties and promotional materials.
  • Generated engaging content to enhance product visibility in target markets.

BRAND COMMUNICATIONS MANAGER

Noise
Gurgaon
08.2020 - 09.2021
  • Developed content for launches to enhance market visibility.
  • Created direct response content for social and marketplace platforms.
  • Generated ideas for celebrity collaborations to boost brand engagement.
  • Formulated product naming and positioning strategies to attract target audiences.

ASSOCIATE CREATIVE DIRECTOR

Look Who's Talking
Gurgaon
04.2019 - 07.2020
  • Executed influencer marketing strategies that significantly increased brand visibility.
  • Created engaging scripts and social media content to drive audience interaction.
  • Crafted compelling brand pitches to secure potential partnerships.
  • Developed B2B branding and assets for the inhouse influencer marketing SaaS tool.

CREATIVE SUPERVISOR - COPY

Cheil India
Gurgaon
03.2018 - 04.2019
  • Developed compelling copy for various marketing materials and scripts.
  • Generated innovative campaign ideas that enhanced brand visibility.
  • Crafted persuasive pitches to secure client engagement and approval.
  • Collaborated with teams to ensure alignment on messaging and strategy.

SENIOR COPYWRITER

Indigo Consulting
Gurgaon
06.2016 - 02.2018
  • Delivered persuasive pitches to capture client interest and secure new opportunities.
  • Produced engaging digital media copy for various brands, driving audience interaction.
  • Ideated and created social media content calendars to streamline content flow.

SENIOR COPYWRITER

IBS Unified
Gurgaon
10.2015 - 06.2016
  • Contributed to ideation sessions, generating innovative concepts for diverse campaigns.
  • Developed persuasive copy that engaged target audiences and increased conversions.
  • Delivered compelling pitches to effectively communicate campaign ideas.

COPYWRITER

Social Wavelength
Gurgaon
08.2015 - 09.2015
  • Developed engaging social media content to enhance brand presence.
  • Collaborated with remote team to adhere to timelines and manage calendars.

CONTENT EDITOR/LEAD

Dimension India Pvt Ltd
Noida
11.2012 - 04.2015
  • Crafted product descriptions, articles, and travel itineraries to engage target audiences.
  • Write and edited SEO-friendly content for clarity and accuracy while managing a team of writers.
  • Produced high-quality writing across diverse formats, ensuring consistent voice and style.

Education

Bachelors in Commerce - Nainital

Kumaun University
Nainital
01.2012

GNIIT - Haldwani

NIIT
Haldwani
01.2012

AISSCE - Haldwani

DAV Centenary Public School
Haldwani
01.2009

Skills

  • Copywriting
  • Content writing
  • Content strategy
  • Branding
  • Social media marketing
  • UX writing
  • Direct response copywriting
  • Annual strategic planning
  • IP creation
  • B2B content
  • CXO communication
  • Corporate communications
  • Brand & product positioning
  • Public relations
  • Influencer marketing
  • Meme marketing
  • Employer branding
  • Crisis management
  • Stakeholder management
  • Customer relationship management (CRM)

Timeline

COMMUNICATIONS CONSULTANT

Self-employed
05.2024 - Current

COMMUNICATIONS LEAD

Galytix
12.2023 - 05.2024

BRAND COMMUNICATIONS & PLANNING MANAGER

Noise
01.2022 - 12.2023

LEAD SPECIALIST - CREATIVE

realme
09.2021 - 01.2022

BRAND COMMUNICATIONS MANAGER

Noise
08.2020 - 09.2021

ASSOCIATE CREATIVE DIRECTOR

Look Who's Talking
04.2019 - 07.2020

CREATIVE SUPERVISOR - COPY

Cheil India
03.2018 - 04.2019

SENIOR COPYWRITER

Indigo Consulting
06.2016 - 02.2018

SENIOR COPYWRITER

IBS Unified
10.2015 - 06.2016

COPYWRITER

Social Wavelength
08.2015 - 09.2015

CONTENT EDITOR/LEAD

Dimension India Pvt Ltd
11.2012 - 04.2015

Bachelors in Commerce - Nainital

Kumaun University

GNIIT - Haldwani

NIIT

AISSCE - Haldwani

DAV Centenary Public School
SWATI MEHTA