Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
References
Certification
Timeline
Generic

Swati Parvatham Ghosh

Kolkata

Summary

Strategic Marketing & Communications Leader with over 13 years of experience driving brand visibility, digital engagement, and growth across diverse sectors including healthcare, SaaS, real estate, and digital marketing. Specializes in SEO, content strategy, brand building, and social media leadership. Demonstrated track record of effectively managing cross-functional teams, executing impactful campaigns, and aligning marketing efforts with overarching business objectives.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Marketing Lead – SEO, Content & Social Media

No Nirvana Digital
09.2024 - Current
  • Spearheading digital strategies for SaaS and healthcare clients; managing a 6-member team across SEO, content, and social media.
  • Boosted organic traffic by 45% through strategic content calendars and technical SEO improvements.
  • Increased engagement by 60% across LinkedIn, Instagram, and Twitter using tailored brand storytelling.
  • Directed content production for blogs, newsletters, landing pages, and social posts, ensuring consistency and compliance.
  • Tracked KPIs using Ahrefs, SEMrush, and GA; adapted strategies for continuous performance improvement.

Brand Manager

E-Vaidica Healthcare Pvt Ltd
09.2020 - Current
  • Led the branding and marketing efforts for a growing home healthcare startup.
  • Developed brand identity, content strategy, and visual communication.
  • Led a 3-member team; managed agencies, freelancers, and digital presence.
  • Designed sales collateral, campaign creatives, and media outreach.
  • Ideated new revenue channels and service launch strategies.

Marketing Manager

Roar Media Ventures
04.2024 - 08.2024
  • Led strategic marketing initiatives for the agency and clients across sectors.
  • Designed 360-degree marketing plans integrating digital, PR, and content.
  • Collaborated with creative and digital teams to develop high-impact campaigns.
  • Oversaw campaign performance, allocated budgets, and delivered measurable ROI.
  • Maintained strong client relationships and aligned deliverables with strategic objectives.

Assistant Manager – Marketing

Siddha Group
12.2019 - 06.2020
  • Oversaw creative development, PR, and vendor coordination for real estate marketing.
  • Designed brochures, PR kits, and launch collateral.
  • Managed cross-functional coordination and event execution.
  • Supervised day-to-day operations to meet performance, quality and service expectations.

Team Leader – Unit Sales & Marketing

Fortis Hospital
12.2017 - 12.2019
  • Directed corporate communications and campaign management.
  • Launched healthcare promotions, wrote media content, and managed press outreach.
  • Coordinated PR events and vendor negotiations with notable success.
  • Received "Support Staff of the Month" recognition in 2019.

Events & Creative Manager

Green Eye Events
11.2016 - 12.2017
  • Led creative communication and event management for corporate and personal clients.
  • Organized large-scale dealer meets and customer events.
  • Designed event marketing materials and managed Facebook promotions.
  • Increased client spending by average of 50% with consultative and strategic approaches.
  • Led brainstorming sessions resulting in original concepts that resonated with target audiences.
  • Handled client communications and led meetings, providing clear direction and consistent updates on design progress.

Branch Marketing Manager

Portea Medical
11.2015 - 11.2016
  • Managed multi-channel campaigns and service promotions.
  • Increased city-wide visibility via outreach campaigns and brand alignment.
  • Improved marketing operations through structured planning and vendor control.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Increased customer engagement with creative content strategies, tailoring messages to target demographic preferences.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.

Corporate Communications Executive

Unitech Ltd
11.2011 - 10.2015
  • Developed marketing campaigns for real estate project launches.
  • Created brochures, sales material, and PR content.
  • Led participation in trade shows and channel partner events.
  • Influenced corporate culture by designing comprehensive employee engagement programs.
  • Collaborated with cross-functional teams to successfully launch new products and services.
  • Enhanced internal communication processes for improved employee engagement and productivity.
  • Reviewed marketing materials and documents for brand accuracy and trending design.

Education

Masters in Journalism and Mass Communication - PR & Corporate Communication

Amity University
Noida
01.2011

Bachelor of Commerce (Hons) - Finance and Accounting

Calcutta University
Kolkata
01.2009

Skills

  • Brand strategy development
  • Search engine optimization and content strategy
  • Social media strategy
  • Developed comprehensive marketing campaigns
  • Effective internal communications
  • Multidisciplinary team leadership
  • Agency coordination skills
  • Public relations management
  • Experienced in data analysis and SEO strategies
  • Proficient in MS Office Suite
  • Problem-solving
  • Verbal communication

Languages

English
Hindi
Bengali
Tamil

Accomplishments

  • Increased website traffic by 45% and engagement by 60% through integrated SEO and social strategies for SaaS and healthcare clients.
  • Built the brand identity of healthcare startup E-Vaidica from scratch—resulting in a 300% increase in patient inquiries.
  • Successfully managed event campaigns and partner engagement programs for real estate developers including Siddha and Unitech.
  • Awarded "Support Staff of the Month" at Fortis for outstanding campaign execution and media coordination.

References

References available upon request.

Certification

Google Analytics Certification Training - January 12 2025

Timeline

Marketing Lead – SEO, Content & Social Media

No Nirvana Digital
09.2024 - Current

Marketing Manager

Roar Media Ventures
04.2024 - 08.2024

Brand Manager

E-Vaidica Healthcare Pvt Ltd
09.2020 - Current

Assistant Manager – Marketing

Siddha Group
12.2019 - 06.2020

Team Leader – Unit Sales & Marketing

Fortis Hospital
12.2017 - 12.2019

Events & Creative Manager

Green Eye Events
11.2016 - 12.2017

Branch Marketing Manager

Portea Medical
11.2015 - 11.2016

Corporate Communications Executive

Unitech Ltd
11.2011 - 10.2015

Masters in Journalism and Mass Communication - PR & Corporate Communication

Amity University

Bachelor of Commerce (Hons) - Finance and Accounting

Calcutta University

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