Swati Parvatham Ghosh
Kolkata
Summary
Strategic Marketing & Communications Leader with over 13 years of experience driving brand visibility, digital engagement, and growth across diverse sectors including healthcare, SaaS, real estate, and digital marketing. Specializes in SEO, content strategy, brand building, and social media leadership. Demonstrated track record of effectively managing cross-functional teams, executing impactful campaigns, and aligning marketing efforts with overarching business objectives.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Marketing Lead – SEO, Content & Social Media
No Nirvana Digital
09.2024 - Current
- Spearheading digital strategies for SaaS and healthcare clients; managing a 6-member team across SEO, content, and social media.
- Boosted organic traffic by 45% through strategic content calendars and technical SEO improvements.
- Increased engagement by 60% across LinkedIn, Instagram, and Twitter using tailored brand storytelling.
- Directed content production for blogs, newsletters, landing pages, and social posts, ensuring consistency and compliance.
- Tracked KPIs using Ahrefs, SEMrush, and GA; adapted strategies for continuous performance improvement.
Brand Manager
E-Vaidica Healthcare Pvt Ltd
09.2020 - Current
- Led the branding and marketing efforts for a growing home healthcare startup.
- Developed brand identity, content strategy, and visual communication.
- Led a 3-member team; managed agencies, freelancers, and digital presence.
- Designed sales collateral, campaign creatives, and media outreach.
- Ideated new revenue channels and service launch strategies.
Marketing Manager
Roar Media Ventures
04.2024 - 08.2024
- Led strategic marketing initiatives for the agency and clients across sectors.
- Designed 360-degree marketing plans integrating digital, PR, and content.
- Collaborated with creative and digital teams to develop high-impact campaigns.
- Oversaw campaign performance, allocated budgets, and delivered measurable ROI.
- Maintained strong client relationships and aligned deliverables with strategic objectives.
Assistant Manager – Marketing
Siddha Group
12.2019 - 06.2020
- Oversaw creative development, PR, and vendor coordination for real estate marketing.
- Designed brochures, PR kits, and launch collateral.
- Managed cross-functional coordination and event execution.
- Supervised day-to-day operations to meet performance, quality and service expectations.
Team Leader – Unit Sales & Marketing
Fortis Hospital
12.2017 - 12.2019
- Directed corporate communications and campaign management.
- Launched healthcare promotions, wrote media content, and managed press outreach.
- Coordinated PR events and vendor negotiations with notable success.
- Received "Support Staff of the Month" recognition in 2019.
Events & Creative Manager
Green Eye Events
11.2016 - 12.2017
- Led creative communication and event management for corporate and personal clients.
- Organized large-scale dealer meets and customer events.
- Designed event marketing materials and managed Facebook promotions.
- Increased client spending by average of 50% with consultative and strategic approaches.
- Led brainstorming sessions resulting in original concepts that resonated with target audiences.
- Handled client communications and led meetings, providing clear direction and consistent updates on design progress.
Branch Marketing Manager
Portea Medical
11.2015 - 11.2016
- Managed multi-channel campaigns and service promotions.
- Increased city-wide visibility via outreach campaigns and brand alignment.
- Improved marketing operations through structured planning and vendor control.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Increased customer engagement with creative content strategies, tailoring messages to target demographic preferences.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
Corporate Communications Executive
Unitech Ltd
11.2011 - 10.2015
- Developed marketing campaigns for real estate project launches.
- Created brochures, sales material, and PR content.
- Led participation in trade shows and channel partner events.
- Influenced corporate culture by designing comprehensive employee engagement programs.
- Collaborated with cross-functional teams to successfully launch new products and services.
- Enhanced internal communication processes for improved employee engagement and productivity.
- Reviewed marketing materials and documents for brand accuracy and trending design.
Education
Masters in Journalism and Mass Communication - PR & Corporate Communication
Amity University
Noida01.2011
Bachelor of Commerce (Hons) - Finance and Accounting
Calcutta University
Kolkata01.2009
Skills
- Brand strategy development
- Search engine optimization and content strategy
- Social media strategy
- Developed comprehensive marketing campaigns
- Effective internal communications
- Multidisciplinary team leadership
- Agency coordination skills
- Public relations management
- Experienced in data analysis and SEO strategies
- Proficient in MS Office Suite
- Problem-solving
- Verbal communication
Languages
English
Hindi
Bengali
Tamil
Accomplishments
- Increased website traffic by 45% and engagement by 60% through integrated SEO and social strategies for SaaS and healthcare clients.
- Built the brand identity of healthcare startup E-Vaidica from scratch—resulting in a 300% increase in patient inquiries.
- Successfully managed event campaigns and partner engagement programs for real estate developers including Siddha and Unitech.
- Awarded "Support Staff of the Month" at Fortis for outstanding campaign execution and media coordination.
References
References available upon request.
Certification
Google Analytics Certification Training - January 12 2025
Timeline
Marketing Lead – SEO, Content & Social Media
No Nirvana Digital
09.2024 - Current
Marketing Manager
Roar Media Ventures
04.2024 - 08.2024
Brand Manager
E-Vaidica Healthcare Pvt Ltd
09.2020 - Current
Assistant Manager – Marketing
Siddha Group
12.2019 - 06.2020
Team Leader – Unit Sales & Marketing
Fortis Hospital
12.2017 - 12.2019
Events & Creative Manager
Green Eye Events
11.2016 - 12.2017
Branch Marketing Manager
Portea Medical
11.2015 - 11.2016
Corporate Communications Executive
Unitech Ltd
11.2011 - 10.2015
Masters in Journalism and Mass Communication - PR & Corporate Communication
Amity University
Bachelor of Commerce (Hons) - Finance and Accounting
Calcutta University
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