Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Extracurricular Achievements
Certifications And Awards
Interests
Personal Information
Languages
Projects And Training
Corporate Achievements
Timeline
Generic
Swati Rai

Swati Rai

Mumbai

Summary

Results-driven marketing professional specializing in influencer partnerships, branding, and client relations. Proven track record in developing impactful campaigns and building strong industry connections that deliver measurable results. Extensive experience in brand management and client servicing, with a focus on strategic marketing and brand growth.

Overview

7
7
years of professional experience

Work History

Assistant Manager- Influencer Partnerships & Tie-up

TV Today Network Ltd.
Mumbai
11.2022 - Current
  • Developed and executed influencer marketing strategies and creative campaigns for leading brands.
  • Built and maintained strong relationships with influencers, thought leaders, and industry stakeholders.
  • Attend relevant events for networking and business purposes.
  • Develop content ideas and write and curate content.
  • Research relevant industry experts, competitors, target audience and users.
  • Brainstorm new, creative approaches to influencer campaigns.
  • Keep abreast of emerging trends, technologies and influencers.
  • Attended key industry events to strengthen brand presence and explore collaboration opportunities.

Brand/Artist Manager

Brandevour Media Solutions LLP
Mumbai
10.2021 - 11.2022
  • I bring to table a very diverse range of expertise varying from brand management, coordination, people skills, relationship building, negotiation and marketing.
  • My experience of working as a brand manager with The Brand Catalyst has immensely widened my horizon of knowledge, skills, expertise on the marketing, branding and communication front.
  • I have acquired demonstrated experience in client servicing, brand positioning, people management, communication and coordination skills.
  • The same role has also expanded my network of connections in the business industry and I am glad to mention I maintain healthy relations with various heads or different industries ranging from real estate, fashion, media, artists and manufacturing industry.
  • I have single handedly brought artists on board, collaborated with various brands, negotiated deals and substantially accelerated the business growth of the agency.
  • I am happy to mention my exemplary people management and negotiation skills that have proved fruitful to my previous employers and has added gravitas to my resume and my position as a business head.

Business Development Executive

Jungle Works, Clicklabs
Mumbai
03.2021 - 09.2021
  • Company Overview: Click Labs is an IT services company that specializes on cloud and mobile application development.
  • Brought revenues in 6 months with sales overall.
  • Facilitating the entire sales process: Cold calling, Lead generation, B2C(IT Sales),Sales Executive, Google sheets, Business Development and Closing leads.
  • Created and developed sales strategies and business development plan for firm.
  • Used to call and get the clients to office and given follow-ups.
  • Immediately act upon issues to achieve a resolution.
  • Managed and created appointments for Sales Executives.
  • Click Labs is an IT services company that specializes on cloud and mobile application development.

Advertising Intern

Ogilvy India
Mumbai
05.2018 - 06.2018
  • Company Overview: Ogilvy is a New York City-based British advertising, marketing, and public relations agency.
  • Instrumental in idea formulation on brand marketing areas.
  • The Cannes Lions International Festival of Creativity is a global event for those working in creative communications, advertising, and related fields.
  • Worked actively in on 'Cannes Lion Advertising Award Festival 2018'.
  • Ogilvy is a New York City-based British advertising, marketing, and public relations agency.

Education

Master's In Business Administration - Marketing & International Business

Chandigarh University
01.2021

Bachelor's in Management Studies -

Mumbai University
01.2019

Skills

  • Influencer Marketing Strategy
  • Brand Management
  • Client & Stakeholder Relations
  • Negotiation & Deal Closure
  • Campaign Ideation & Execution
  • Business Development
  • Communication & Leadership

Websites

Accomplishments

  • Secured 2nd Prize in Advertisement making competition in inter college competition.
  • Participation Certificate at Business Plan Competition Held at Chandigarh University.
  • Active Member of Marketing and Entrepreneur Club.

Extracurricular Achievements

  • Participated in various events organized by Chandigarh University.
  • Active member at Department of Student Welfare at Chandigarh University.
  • Appointed as Liaison Officer at every event held at Chandigarh University.
  • Organized Various Business events at Chandigarh University.
  • Various Cultural Festival Achievements.
  • Represented Chandigarh University in 'Young Thinkers' conclave organized by ISB Mohali and British High Commission, Chandigarh.
  • Participated in Entrepreneurship event by IIT-Bombay held in Chandigarh University Campus.
  • Attended Various Business Workshops held at Chandigarh University.

Certifications And Awards

  • Financial Accounting and Fundamentals | Coursera
  • Artificial Intelligence and Its Future | Coursera
  • LinkedIn for Personal Building | Pro wisdom Growth
  • Digital Marketing Strategy | Udemy

Interests

  • Travel
  • Music
  • Reading
  • Social Media Engagement

Personal Information

Date of Birth: 07/27/98

Languages

  • Hindi
  • English
  • Marathi
  • Bhojpuri

Projects And Training

  • Online Summer Project on Ken Research Pvt. Ltd.
  • Visited 'AMUL' Dairy plant located in Virar, Maharashtra and prepared a detailed project report on entire system & process.
  • Presented Business Project of Cox & Kings and Thomas Cook on Tours & Travel Industry.
  • Led various business competitions Projects and events in college throughout planning to execution phase.

Corporate Achievements

  • Team leader for ZEN Digital Media LLP - acted as the driving force in a project for ZEN Digital Media LLP wherein I brought on board all the creative members of the team and pushed the flow of the project significantly.
  • Business Growth of Artistable - converted every single lead to drive the growth of Artistable.

Timeline

Assistant Manager- Influencer Partnerships & Tie-up

TV Today Network Ltd.
11.2022 - Current

Brand/Artist Manager

Brandevour Media Solutions LLP
10.2021 - 11.2022

Business Development Executive

Jungle Works, Clicklabs
03.2021 - 09.2021

Advertising Intern

Ogilvy India
05.2018 - 06.2018

Master's In Business Administration - Marketing & International Business

Chandigarh University

Bachelor's in Management Studies -

Mumbai University

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Swati Rai