SWATI RAO
Mumbai
Summary
Versatile & Results-oriented professional with over 15 years of experience in spearheading business operations and driving growth through strategic alliances and comprehensive loyalty partnerships. Expert in creating and managing impactful loyalty programs, including card-linked offers and points transfer systems, to enhance customer engagement and retention. Proven ability to form and sustain high-value partnerships, negotiate favorable terms, and optimize ROI through innovative business strategies. Adept at improving client satisfaction and loyalty through tailored offers and deals, and skilled in leveraging market insights to drive program success and business performance.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Manager - Brand Alliances
Vernost Technologies Private Limited
03.2023 - Current
- Led partnership initiatives for BFSI and retail clients, onboarding brands and suppliers
- Negotiated offers with suppliers and gift voucher merchants, enhancing client satisfaction and loyalty
- Coordinated with clients to identify offers and deals for credit/debit card customers
- Managed partnership deals from lead generation to contractual formalities and onboarding
- Integrated with loyalty programs with hotel, airline, and retail partners, including card-linked offers and for Bank points transfer programs
- Delivered high-quality solutions, contributing to client engagement platform growth
- Conducted market research to spot industry trends and potential partners
- Developed and maintained relationships with key stakeholders in partner organizations.
- Consolidated vendors and renegotiated contracts to optimize costs
- Developed detailed plans based on broad guidance and direction
- Reviewed and analyzed reports, records and directives to obtain data required for planning department activities
Manager - Brand Alliances
Vernost Technologies Private Limited
03.2021 - 01.2023
- Negotiated with direct brand partners and agencies to onboard the best deals for clients (Axis-Grabdeals, Travel Edge, Freecharge-Deals)
- Managed existing affiliates and alliances, tracking and increasing sales
- Promoted merchant funded offers with brands to increase 5% revenue growth for clients
- Initiated and provided best discounts for gift voucher and coupon distribution from gift voucher issuance companies and direct brands for banks RFQ.
Senior Manager - Digital Partnerships
Value Direct Communications Pvt Ltd
05.2015 - 02.2021
- Executed engagement plans, developed new channels for client acquisition, and offered customized solutions
- Increased gross revenue by 15% through strategic alliances and partnerships
- Maintained a 20% profit margin on verticals year-over-year
- Optimized campaigns to convert low-budget clients into key accounts
- Achieved horizontal growth by adopting new marketing initiatives (native ads, in-app ads, Google ads).
Senior Manager-Digital Partnerships
Value Direct Communications Pvt Ltd
05.2015 - 02.2021
- Executing a robust engagement plan, developing new channels for client acquisition and offering them customized solutions & services
- Revenue generation through OEMs & High Value Publishers, enabling their growth of user acquisition on App/Mobile
- Increased the gross revenue by 15% through strategic alliance and partnerships
- Consistently maintained 20% profit on my verticals (YoY)
- By optimizing the campaign and providing positive ROI, converted low budget clients into Key Accounts (Increasing their marketing budget from ₹ 5 Lacs to ₹ 15 Lacs)
- Achieved horizontal growth by adopting new marketing initiatives thru channels like native ads, in app ads, goggle ads, etc.
Affiliate Marketing Manager
Value Direct Communications Pvt Ltd
05.2015 - 06.2019
- Enrolled new affiliates & publishers for running campaigns thru Emails, FB ads, Google ads, Native Ads, SMS and other platforms
- Coordinated with affiliates & publishers, addressed their concerns and recommend newer campaigns
- Executed media planning for price & space negotiation, at the same time facilitated publisher management
- Collaborated with internal teams, enabled campaign optimization by adding more campaigns into the network
- Worked closely with the leadership teams for evaluating channel performance and providing improvement strategies
- Platforms used: Offer18, Appsflyer, Singular, Branch IO, Has Offers, Tracker and Taboola.
Assistant Manager - Media Marketing
Naaptol Online Shopping Pvt Ltd
07.2010 - 05.2015
- Added new affiliates and agencies from different domains and across industry verticals
- Facilitated product selection, content development & campaign structure, the medium of promotion and so on
- Worked with channel partners for promotional deals such as coupons, vouchers, etc., to be rolled out with every campaign
- Composed advertising and developed promotional material to increase sales of products through exclusive offers
- Planned the product offer, region of promotion and content, thru database for SMS Campaigns
- Coordinated with call-center team for different ad campaign, suggesting ideas on enhancing productivity and getting orders
- Negotiated rates with publishers for SMS campaigns and with media for buying space in Print, TV, Radio & Magazines
- Cross-functional responsibilities involved Online Marketing & Alliances, SMS, Print & TV Campaigns.
Education
Master of Business Administration - Global MBA
Deakin Business School, Australia
Advanced General Management Program - Marketing/Management
Institute of Management Technology
Ghaziabad, UP12.2023
Bachelor of Mass Media - Advertising
Mumbai University
Skills
- Business Alliances
- Revenue Growth & ROI Optimization
- Loyalty Program & Partner Management
- Business Acumen
- Strategic Planning & Execution
- Client Relationship Management
- Partner Life-Cycle Management
- Negotiation & Contract Management
Highlights
Vernost Technologies Private Limited:
- Successfully launched and onboarded 15 airline and hotel partner loyalty programs, enhancing customer engagement and retention.
- Secured partnerships with major brands such as Myntra, FlowerAura, Tata Digital, and BuyNow for Axis Bank Grabdeals.
- Drove revenue growth by managing brand partnerships and executing exclusive deals and bonus campaigns.
Value Direct Communications Pvt Ltd:
- Expanded the affiliate partner base from 10 to 93.
- Increased client conversion rates from 1% to 3.5%.
- Delivered over 30,000 leads per month, significantly boosting client acquisition.
- Achieved a 15% increase in gross revenue through strategic alliances and partnerships.
Naaptol Online Shopping Pvt Ltd:
- Elevated sales by 20% through targeted deal promotions and SMS marketing campaigns.
- Reduced cost per acquisition from ₹800 to ₹350.
- Improved agent productivity by increasing per-agent calls from 50 to 80.
Languages
English
Bilingual or Proficient (C2)
Hindi
Marathi
Kannada
Certification
- Certified digital marketing specialist
MCTA Marketing Courses Training Academy Pvt Ltd
Hobbies & interests
- Reading
- Listening to music
- Travelling
Personal Information
- Date of Birth: 09/09/1986
- Social Status : Single
References
Available upon request.
Timeline
Senior Manager - Brand Alliances
Vernost Technologies Private Limited
03.2023 - Current
Manager - Brand Alliances
Vernost Technologies Private Limited
03.2021 - 01.2023
Senior Manager - Digital Partnerships
Value Direct Communications Pvt Ltd
05.2015 - 02.2021
Senior Manager-Digital Partnerships
Value Direct Communications Pvt Ltd
05.2015 - 02.2021
Affiliate Marketing Manager
Value Direct Communications Pvt Ltd
05.2015 - 06.2019
Assistant Manager - Media Marketing
Naaptol Online Shopping Pvt Ltd
07.2010 - 05.2015
Master of Business Administration - Global MBA
Deakin Business School, Australia
Advanced General Management Program - Marketing/Management
Institute of Management Technology
Bachelor of Mass Media - Advertising
Mumbai University
- Certified digital marketing specialist
MCTA Marketing Courses Training Academy Pvt Ltd
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