Swati Rao

Results-driven professional with over 15 years of experience specializing in driving strategic alliances, loyalty programs, and customer engagement initiatives within the BFSI, retail, and travel industries. Proven track record in implementing end-to-end loyalty solutions including points transfer ecosystems, card-linked offers, merchant-funded campaigns, and digital platforms. Expertise in partner acquisition, commercial negotiations, cross-functional integrations, and performance optimization.

• Successfully launched and scaled SBI Card Miles and Axis Travel Edge loyalty programs with 15+ global partners across airline and hotel sectors.
• Onboarded marquee brands like Radisson Hotels, Accor, Philippine Airlines, Vietnam Airlines, Vistara, ITC Hotels, Saudia, Air Arabia, and Flipkart SuperCoins.
• Led brand partnerships for Axis Bank GrabDeals, securing exclusive deals with top brands such as Myntra, Tata Digital, Rebus, 1mg, and ClearTax.
• Improved go-live efficiency by 30% through workflow streamlining and tighter coordination during UAT-to-production transitions.
• Negotiated partner commercials and reward structures to drive merchant-funded offers and enhance client ROI.
• Scaled affiliate network at Value Direct from 10 to 93, improving conversion rate from 1% to 3.5% and monthly lead volumes to over 30,000.
• Boosted Naaptol sales by 20% through targeted SMS campaigns, reducing acquisition cost from ₹800 to ₹350.
• Maintained consistent 20% YoY profit margin by transforming small-budget campaigns into key accounts through ROI-driven strategies.

• Extensive experience across BFSI, Retail, Travel, and E-commerce sectors.
• Worked with leading banks, airline alliances, hotel chains, and fintech platforms