Swati Rao
Mumbai
Summary
A talented and customer-oriented designer with an eye for commercial fashion and detail in product styling. Over 13 years of experience in a Retail brand environment. To get a challenging position in the Fashion Industry and achieve excellence.
Overview
14
14
years of professional experience
Work History
Advertisement Project
Essaura Studio
01.2010
- Worked as a Free -Lance Designer for Essaura Studio (Mahalaxmi) on an Advertisement for USHA Machines
Intern
Sir Ratan Tata Institute
01.2009
- Worked as an Intern at Sir Ratan Tata Institute, Mumbai [RTI] In the embroidery department creating custom made design in form of sketches which were then developed into embroideries for their selective clientele.
Fresher to Head of Design
Vijaya Apparels pvt ltd
01.2010 - 01.2024
- Started working at Vijaya Apparels Pvt.Ltd as a fresher for their Retail fashion house called Asessa. Soon to Head the team of Design.
- Introduced a range of Indo-Western line, eventually to specialize in the ethnic category.
- Managed the entire product design process, from initial market research to mood board creation to sketching/designing to delivering the end product.
- Participated in the conceptual development of directional product lines, incl pitching original ideas & concepts.
- Oversaw technical designs of products from concept to factory, incl fabric and trims selection, meeting etc.
- Experienced working on various types of fabrics ranging from cottons,knits,Chanderi, Handlooms, Silks, Viscose Crepes.
- Developing and experimenting with screen printing/block printing and tie-dye. Well skilled with surface -ornamentation such as embroideries like Zardosi,machine - embroidery.
- Conceptualizing and executing new Digital Print Developments.
- Also,Designed a range of garments for WESTSIDE, BOMBAY PAISLEY, MAX, RMKV, ANORA, SHEETAL as a vendor
- Managed to hit the bestseller for the same with repeat orders.
- Presented design proposals to clients professionally and persuasively, securing new business opportunities and fostering long-term relationships.
- Influenced strategy and lead team in executing design work with high level of polish and solved range of product challenges
- Managed and inspired team with design direction, pushing quality of design work and helping drive impact through team
- Created designs that wide visibility through wear by celebrities, digital influencers and ott platforms
Assistant Designer
Chemistry
05.2015 - 11.2015
- Worked as Junior Designer,for Season-SS16,following the trends,worked on 150 styles.Discussing the pattern manipulation, working on fits/different cuts.specifications of garments,working with vendors on Creole way working.
- Tech -Packs for production
- Following the international way of working
Education
Auxilium convent high School
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Smt. Thirumalai College of Science
MatungaAdvance Diploma - Fashion Technology
WLC Textile Design
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Weavers Service Center
Skills
- Design and Conceptualizing
- Pattern Making
- Garment construction and techniques
- Surface ornamentation
- Excellent sense of Color and Style
- Styling
Language
English
Hindi
Marathi
Timeline
Assistant Designer
Chemistry
05.2015 - 11.2015
Advertisement Project
Essaura Studio
01.2010
Fresher to Head of Design
Vijaya Apparels pvt ltd
01.2010 - 01.2024
Intern
Sir Ratan Tata Institute
01.2009
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Smt. Thirumalai College of Science
Advance Diploma - Fashion Technology
WLC Textile Design
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Weavers Service Center
Auxilium convent high School