Swati Rawat
Gurgaon
Summary
Results-driven sales leader with over 15 years of experience in digital and television media sales, specializing in Video Ad Sales, Programmatic Advertising, and New Business Development. Proven track record of driving revenue growth, launching new channels, and managing high-value client relationships. Adept at data-driven decision-making, scaling existing businesses, and optimizing ad sales strategies for top-tier platforms. Recognized for exceeding targets and fostering strategic partnerships in high-growth environments. Results-oriented individual with a passion for continuous learning and innovation. Known for leveraging analytical thinking and creativity to solve problems and deliver high-impact solutions in fast-paced environments.
Overview
15
15
years of professional experience
Work History
Region Head - North
ITW Consulting
10.2024 - Current
- Leading a high-performing sales team, driving revenue growth across OTT platforms and mobile applications
- Spearheading monetization of marquee cricket tournaments (IPL, Champions Trophy) and entertainment properties (MasterChef, KBC, Shark Tank India)
- Managing key accounts with a focus on LCS accounts and new business development, securing high-value deals
- Collaborating with Cross Functional teams -Sports , Catalyst & Influence to cross sell assets,services of the organization
Sr. Vice President - Sales
IAM Group of Companies
02.2024 - 08.2024
- Led and mentored a sales team, ensuring achievement of individual and team revenue targets
- Developed and implemented strategic plans to onboard HNI clients, increasing revenue streams
- Upsold and cross-sold services, maximizing profitability through tailored client solutions
- Managed 50% of the annual company revenue target through strategic sales planning
Manager, Ad Sales - North & East
Sony Pictures Network - SonyLIV
07.2022 - 01.2024
- Increased digital ad sales revenue by securing long-term brand commitments and partnerships for the SMB Vertical
- Onboarded over 50 new clients, expanding SonyLIV’s digital advertising footprint.
- Monetized key IPs like KBC, Shark Tank India, MasterChef India, and Indian Idol through branded sponsorships and impact buys.
- Managed in-depth account servicing, ensuring the successful execution of branded content deals.
- Developed and executed high-impact digital advertising strategies to enhance brand engagement.
Assistant Manager, Ad Sales
The Walt Disney Company India
05.2017 - 06.2022
- Exceeded annual revenue targets with a 50-60% market revenue share in South Indian markets.
- Managed GEC and movie channels for Kerala (Asianet), AP and Telangana (Star Maa), and Karnataka (Star Suvarna).
- Managed high-value, branded partnerships for premium shows like Bigg Boss and Great Laughter Challenge, and special festive programming shows.
- Spearheaded new business development initiatives, onboarding new clients, and expanding regional sales.
- Created customized media proposals based on in-depth client analysis and market trends.
- Managed & collaborated with Brand Solutions team to draw content partnerships
Senior Account Manager
Living Foodz, Helios Media
09.2015 - 05.2017
- Part of the launch team for 'Living Foodz' – a premium lifestyle channel
- Developed branded content strategies, integrating IPR-led projects with multi-platform amplification
- Drove sales and ad revenue growth by curating customized brand solutions
Sales Manager
Zee Entertainment Network
06.2014 - 08.2015
- Managed 30% of total sales targets for the North region
- Led advertising sales for 'Zindagi' – a premium Hindi entertainment channel
- Established strong relationships with agencies and direct clients to drive consistent revenue growth
Sales Executive
Star India Pvt Ltd
12.2011 - 05.2014
- Managed sales for Star Pravah, National Geographic, and FoxLife, consistently exceeding quarterly targets
- Negotiated high-value advertising contracts, ensuring profitability and long-term client relationships
Sr. Sales Executive
Carlson Group of Hotels
01.2010 - 12.2011
- Assisted in planning marketing budgets and promotional strategies for the hotel chain
- Developed tailored proposals that secured high-value corporate clients
Education
MBA - Marketing
ICFAI Business School
Gurgaon01.2010
Bachelor of Arts - English Hons
MCM DAV College for Women
Chandigarh01.2008
ISCE - Class 12th
Convent of Jesus & Mary
Dehradun01.2005
Skills
- Digital & Television Video Ad Sales
- Sales Strategy & Planning
- New Business Development & Revenue Growth
- Branded Content and Media Partnerships
- Cross-functional collaboration
- Customer Relationship Management
Languages
- English (Fluent)
- Hindi (Fluent)
Accomplishments
- 🎖 Inducted into the 'Hall of Fame' for Star Performance at Star India – 2 consecutive years
- 💰 Achieved 150% of incentive target at Star Suvarna
- 🎓 Visiting Faculty, IMT Ghaziabad – Integrated Marketing Communications (2023)
References
References available upon request.
Timeline
Region Head - North
ITW Consulting
10.2024 - Current
Sr. Vice President - Sales
IAM Group of Companies
02.2024 - 08.2024
Manager, Ad Sales - North & East
Sony Pictures Network - SonyLIV
07.2022 - 01.2024
Assistant Manager, Ad Sales
The Walt Disney Company India
05.2017 - 06.2022
Senior Account Manager
Living Foodz, Helios Media
09.2015 - 05.2017
Sales Manager
Zee Entertainment Network
06.2014 - 08.2015
Sales Executive
Star India Pvt Ltd
12.2011 - 05.2014
Sr. Sales Executive
Carlson Group of Hotels
01.2010 - 12.2011
MBA - Marketing
ICFAI Business School
Bachelor of Arts - English Hons
MCM DAV College for Women
ISCE - Class 12th
Convent of Jesus & Mary
Similar Profiles
Savin Kumar VSavin Kumar V
Data Analyst at ITW Consulting Pvt. Ltd.Data Analyst at ITW Consulting Pvt. Ltd.
DIVYA M SDIVYA M S
Business Director at ITW CONSULTING PVT LTDBusiness Director at ITW CONSULTING PVT LTD
Savin Kumar VSavin Kumar V
Data Analyst at ITW Consulting Pvt. Ltd.Data Analyst at ITW Consulting Pvt. Ltd.