Swati Sahoo
Category Manager
Bangalore,India
Summary
Innovative Marketing leader with experience of delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
4
4
years of professional experience
7
7
years of post-secondary education
1
1
Certification
Work History
Category Manager
Unacademy
Bengaluru, Karnataka
11.2020 - 06.2022
- Restructured YouTube channel by implementing minimalist designs which grew click-through-rate from 5.00% to 4.28%.
- Revamped YouTube channel to shift baseline from 1.2 million views to 3.4million views .
- Achieved 500% increase in active goal followers in 1.3 years and grew paying user base by 315%
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Created actionable plans to grow and maintain followers through Twitter,LinkedIn, Facebook and Instagram.
- Conceptualized & launched weekly lead generation activity for constant lead flow with a conversion rate of 8.86% (2x the company wide average); generated 200,000 enrollments since February 2021 with 20,000 leads with a User Platform Age of 0-7 days
- Generated 80% in sales through effective networking and marketing strategies to grow new business and increase productivity.
- Increased profit margins by 70% through maximizing new product introductions.
- Managed and executed Go-To-Market strategy and formulated a lead-generation activity which generated 52,000 leads for category with budget of INR 30 Million
- Crafted brand strategy and business implementation plan by identifying market needs to transform Unacademy's into disruptive educational platform.
- Collaborated with key stakeholders, external teams & cross-functional teams to derive market insights and evaluate competitor landscape which made category gain more traction in market.
- Established criteria for each milestone within product roadmap as means to measure developmental progress.
Lead Solution Advisor
PhonePe
Bengaluru, Karnataka
01.2020 - 11.2020
- Analyzed complaint data to identify root causes, trends, issues and regulatory concerns in B2B market
- Handled 150-160 calls per day to address business inquiries and concerns.
- Delivered excellent escalation service, resulting in consistent 92% customer satisfaction rating.
- Effectively communicated with clients about account changes, new PhonePe or services and potential transactional upgrades.
- Retained existing clients and developed 2628 new business accounts by extending high quality and efficient support service.
- Improved overall efficiency by 200% by anticipating needs and providing outstanding support.
- Quickly and accurately answered client questions, suggested effective solutions and resolved issues to increase client satisfaction by 150%.
- Developed highly empathetic client relationships and earned reputation for exceeding service standard goals.
- Delivered exceptional client service to every business by leveraging extensive knowledge of products and services and creating welcoming, positive experiences.
Inside Sales Executive
Byju's - The learning app
Bengaluru, Karnataka
01.2018 - 12.2019
- Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages.
- Developed and delivered engaging sales presentations to convey product benefits.
- Exceeded targeted sales goals through continuous pursuit of new sales opportunities and expert closing of customer deals.
- Increased sales by offering consultation on products and services and applying customer service and upselling techniques.
- Exceeded goals for new accounts by 150% in single sales cycle.
- Tailored sales approaches and techniques to specific client needs to increase marketing effectiveness.
- Surpassed sales objectives in consecutive years by cultivating productive client partnerships.
- Worked with banking tools like NAACH, Bajaj Finserv for completing transactions
- Used CRM software to maintain detailed contact logs and account records.
- Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
Education
MBA - EPGP in Marketing Management
Great Lakes Institute of Management
Gurgaon Campus, Delhi NCR 08.2021 - 11.2022
Bachelors of Technology (B.Tech) - Electronics & Communication Engineering
Institute of Technical Education And Research
Bhubaneswar, Odisha 04.2014 - 04.2018
12th Science -
Carmel Junior College
Jamshedpur 01.2012 - 01.2014
Skills
Category Reviews
Certification
Digital Marketing - Google Digital Garage
Timeline
Digital Marketing - Google Digital Garage
02-2022
MBA - EPGP in Marketing Management
Great Lakes Institute of Management
08.2021 - 11.2022
Category Manager
Unacademy
11.2020 - 06.2022
Lead Solution Advisor
PhonePe
01.2020 - 11.2020
Inside Sales Executive
Byju's - The learning app
01.2018 - 12.2019
Bachelors of Technology (B.Tech) - Electronics & Communication Engineering
Institute of Technical Education And Research
04.2014 - 04.2018
12th Science -
Carmel Junior College
01.2012 - 01.2014
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