Listening Music
SWATI SHARMA
Public Relations Associate
Gurgaon,HR
Summary
Dedicated professional with experience in Digital Marketing and Guest Relations. Earlier working at ITC Mughal, where I transitioned internally from Guest Relations to the Sales & Marketing department as a Digital Marketing Executive based on my performance. Offering strategic mindset and passion for digital marketing, ready to learn and develop in this dynamic environment. Contributes understanding of market trends and consumer behavior, combined with skills in SEO and content creation. Ready to use and develop analytical and social media skills in Digital Marketing or PR Coordinator role.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
Work History
Public Relations Specialist
ITC Mughal, Agra
Agra, Uttar Pradesh
07.2024 - 01.2025
- Coordinated and managed hotel photo shoots with professional photographers and social media influencers to enhance brand imagery and digital presence.
- Planned and executed social media campaigns to promote hotel services, special offers, and festive promotions, ensuring timely and engaging content delivery.
- Collaborated with influencers for promotional activities including Instagram Reels, stories, and photo content, increasing brand reach and engagement.
- Created and scheduled social media posts with relevant captions, hashtags, and creative content to maintain an active and appealing online presence.
- Maintained strong relationships with influencers and local media to support marketing initiatives and PR activities.
- Maintained coordination with the agency’s backend team for smooth execution of marketing and PR activities.
- Handled media coverage through newspaper ads, features, and online news portals to maximize brand presence across multiple platforms.
- Increased website traffic by implementing search engine optimization strategies and keyword research.
Guest Relations Associate, Front Office
ITC Mughal
06.2023 - 06.2024
- Provide excellent guest services, ensuring a positive and memorable experience.
- Handle guest inquiries, requests, and feedback with professionalism and efficiency.
- Collaborate with various departments to coordinate guest needs and preferences.
- Implemented quality assurance measures by routinely inspecting rooms and public areas for cleanliness and maintenance standards.
- Coordinated with event planners to successfully execute weddings, conferences, or other events held at the property.
- Participated in regular meetings with department heads to provide updates on guest relations efforts and discuss areas for potential improvement.
- Trained new Guest Relations Associates, promoting a consistent standard of excellence within the team.
Sales Coordinator
Axis Bank
01.2021 - 01.2022
- Supported the sales team with coordination and administrative tasks.
- Facilitated communication between internal teams to enhance workflow efficiency.
- Cultivated long-lasting relationships with existing clients by providing ongoing support throughout the post-sales process.
- Worked closely with the sales team to prioritize tasks, set goals, and allocate resources efficiently; resulting in increased productivity and revenue.
- Maintained accurate records of all sales activities, including contracts, proposals, quotes, follow-ups, and customer communications.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Education
MBA - HR & Operations
Dr. A. P. J. Abdul Kalam Technical University
Mathura 07.2023 - 09.2025
BBA - Hons.
Dr Bhimrao Ambedkar University
Agra 08.2018 - 07.2021
Colonel's Brightland Public School, CBSE
Agra 04.2017 - 04.2018
Skills
Computer knowledge
Advance Excel
Slide Presentation
Communication and Interpersonal skills
Search engine optimization
Keyword research analysis
Email marketing campaigns
Digital branding strategies
Video marketing techniques
Social media marketing
Social media campaigns
Internships And Training
- Intern, Pad Squad NGO
- Intern, Guruji Technology (IT) Company
- Training, Depth Recovery Agent (DRA)
Interests
Travelling
Movie Enthusiast
Timeline
Public Relations Specialist
ITC Mughal, Agra
07.2024 - 01.2025
MBA - HR & Operations
Dr. A. P. J. Abdul Kalam Technical University
07.2023 - 09.2025
Guest Relations Associate, Front Office
ITC Mughal
06.2023 - 06.2024
Sales Coordinator
Axis Bank
01.2021 - 01.2022
BBA - Hons.
Dr Bhimrao Ambedkar University
08.2018 - 07.2021
Colonel's Brightland Public School, CBSE
04.2017 - 04.2018