Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Swati Singh

Swati Singh

Bangalore

Summary

Experienced professional in demand forecasting, inventory planning, and brand management. Skilled in negotiations, stock allocation, and promotional strategies. Proven record of successfully onboarding new brands and leading projects to boost product count and sales. Expertise in ensuring seamless inventory flow and stock availability through efficient inwarding and allocation processes.

Overview

8
8
years of professional experience

Work History

Sales Specialist

Amazon Retail Pvt Ltd
Bangalore
05.2024 - Current
  • Managing a portfolio of 10-12 major FMCG brands, driving marketing strategies, and fostering strong partnerships.
  • Led demand forecasting and inventory planning to ensure timely stock procurement and availability.
  • Managing brand activities, such as price negotiation, allocating stocks, and executing promotion strategies.
  • Increased product variety & market outreach through new brand integration within FMCG category.
  • Managing two projects in addition to regular BAU tasks, such as the Super Saver Program and new product listings, yielded a significant growth in product count and sales.
  • Maintained optimal stock flow between channels through seamless inwarding and effective inventory allocation.

Ad Sales Manager

Glowroad
08.2023 - 04.2024
  • Successfully managed Marketing and Advertising functions to boost brand visibility while driving revenue growth.
  • Managed a team of 40 individuals, driving high performance through goal setting, performance tracking, and ongoing coaching.
  • Groomed supplier awareness with engaging training content developed for effective understanding of Marketing and PLA investment.
  • Develop and execute impactful campaigns tailored to resonate with target audiences.
  • Leverage data-driven insights to optimize advertising performance and enhance ROI.

Category Manager

Glowroad
08.2018 - 07.2023
  • Managed a diverse portfolio of products, ensuring optimal mix between high-margin items and cost-effective options for customers
  • Monitored industry trends to identify new business opportunities
  • Maximized category portfolio from 2% Contribution to 15% through proactive management strategies
  • Increased overall category sales by developing and executing strategic merchandising plans.

Associate Category Manager

Meesho
01.2018 - 08.2018
  • Fostered and maintained relationships with vendors
  • Educated suppliers on industry trends and product variations
  • Established parameters for product sourcing
  • Spearheaded the development and achievement of sales targets through the direct sales channel.

Key Account Manager

Meesho
05.2017 - 01.2018
  • Identifying new market opportunities and executing them accordingly
  • Managed categories like Women Ethnic Wear, Western Wear, Home Furnishing
  • Optimized supply chain efficiency through proactive inventory management practices
  • Implemented pricing strategies to maximize profitability.

Education

Bachelor of Commerce -

Avadh University, Gonda
01.2016

Skills

  • Brand Development
  • Negotiation skills
  • Category Management
  • Campaign Management
  • Stakeholder Management
  • P&L Management
  • Advertising Management
  • Business Development
  • Sales strategy development
  • Pipeline Management
  • Inventory Coordination
  • Inventory Maintenance

Languages

  • English
  • Hindi

Timeline

Sales Specialist

Amazon Retail Pvt Ltd
05.2024 - Current

Ad Sales Manager

Glowroad
08.2023 - 04.2024

Category Manager

Glowroad
08.2018 - 07.2023

Associate Category Manager

Meesho
01.2018 - 08.2018

Key Account Manager

Meesho
05.2017 - 01.2018

Bachelor of Commerce -

Avadh University, Gonda

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Swati Singh