Swati Vijay

Work History

LetsVenture

08.2022 - Current

Spearheaded marketing initiatives for Scalix(Product by LetsVenture)
Worked with social media teams to create marketing and promotional content for social media.
Spearheaded Cohorts and virtual marketing initiatives.
Collaborated with cross functional team to develop successful marketing strategies.
Developed and maintained project budgets to control costs and meet organizational and project goals.
Communicated project plans and progress to key stakeholders and project contributors.

Scatter

04.2021 - 07.2022

Built a content market place product from scratch
Handled 20+ Key clients
Spearheaded the Customer Success team
Assisted senior leadership in managing all aspects of operations.
Communicated all capacity, sourcing and technology gaps with upper management.
Worked closely with management to provide effective assistance for specific aspects of business operations.
Responsible for billing goals for the FY
Setting up the internal processes, and to prepare timely team updates on all stages of project processes
Client Retention by upselling and meeting and exceeding the expectations.

YourStory Media

07.2019 - 04.2021

Led campaigns post-sale while maintain top performance throughout the entire campaign lifecycle
Identified incremental revenue opportunities based on performance across +30 campaigns a quarter
Ideate and innovate on all campaign deliverables to ensure relevance & adapting to existing market environment
Provided regular insights to clients detailing performance, campaign optimizations, and new opportunities
Developed strong campaign wrap-ups and future recommendations
Client Retention by upselling and meeting and exceeding client expectations
Liaisied with the internal team to ensure effective delivery.

Majorel India

03.2019 - 07.2019

Coordinated pre-show and post-show activities
Responsible for timely invoicing and billing as per consumption
Oversaw the media planning/buying for the clients
Responded to incoming Requests for Information (RFIs), Requests for Proposals (RFPs)
Worked on Cost / Budget Sheets of the campaigns.

ET Edge-An Economic Times Initiative

08.2015 - 01.2019

Headed the Awards process and ceremony and Delegate registrations across events
Building and maintaining current database on CRM (Salesforce)
Onsite management
Curated & generated revenue across the events through delegate acquisition
Actively learned and practiced sales techniques including needs assessments, articulation of value proposition, negotiation, and closing.

Synergy Relationship Management Services

10.2014 - 05.2015

Business Development with all potential partners for the industry focused events through the entire business cycle for MENA market
Post Sales Relationship management
Worked with a marketing team to develop marketing campaigns to support Sales Strategy
Responded to incoming Requests for Information (RFIs), Requests for Proposals (RFPs).

Technophilia Systems

01.2014 - 10.2014

Developed effective working relationships with Engg Colleges through regular meetings and identify and obtain further sales and business development opportunities for the Robotics Events
Managed accounts and exceeded targets relating to revenue growth, customer retention and customer acquisition
Worked with and expand current prospect database within specified business sectors to generate effective leads & exceed sales targets for the business.