Sweeny Panjrath
Delhi
Summary
Experienced Corporate Communications Manager with background in spearheading effective internal and external corporate communications. Known for developing strategic communications plans, managing crisis communication. Strength lies in ability to lead teams, collaborate cross-functionally, and communicate effectively at all levels of an organization. Previous work has led to improved brand visibility and reinforced company reputation.
Overview
11
11
years of professional experience
Work History
Corporate Communication Manager
Wembrace Biopharma Pvt Ltd
Delhi
09.2022 - Current
- Spearheaded the development and execution of comprehensive internal and external communication strategies to ensure alignment with organizational objectives
- This involved crafting consistent messaging across platforms, strengthening brand identity, and effectively engaging stakeholders to support the company’s growth and vision
- Represented the organization at multiple high-profile international pharmaceutical exhibitions, where I established and nurtured strategic global partnerships
- These efforts directly contributed to expanding the company’s business footprint, building industry connections, and showcasing the company’s offerings on an international stage
- Led a high-performing team to design and implement digital marketing campaigns
- These campaigns utilized data-driven insights to enhance brand reach and resulted in a 30% increase in online engagement, boosting both sales revenue and customer acquisition
- Played a pivotal role in launching new pharmaceutical products by closely collaborating with product development teams
- I contributed by creating impactful marketing materials, such as digital content, brochures, and presentations, which effectively communicated the products’ unique value propositions to the target audience
- Introduced innovative performance metrics and Key Performance Indicators (KPIs) to evaluate the effectiveness of communication and marketing initiatives
- This ensured a data-driven approach to strategy refinement and improved overall campaign performance
- Successfully managed the allocation of annual budgets for marketing and communication activities
- By optimizing resource utilization, I ensured that maximum ROI was achieved while adhering to financial constraints and strategic priorities
- Streamlined inter-departmental communication processes by implementing effective workflows and collaboration tools
- This enabled seamless coordination between marketing, sales, and administrative teams, improving efficiency and reducing operational bottlenecks
- Organized and executed corporate events, including product launches and industry-specific conferences
- These events significantly enhanced brand visibility, strengthened stakeholder engagement, and provided valuable networking opportunities for the organization
- Developed a robust e-commerce strategy to improve the company’s digital presence
- This involved optimizing the online platform to drive higher website traffic, improve customer conversion rates, and enhance the overall user experience, leading to increased sales
- Trained and mentored team members to enhance their skills in marketing, digital tools, and content creation
- This fostered a culture of continuous improvement, empowering the team to adapt to industry trends and contribute more effectively to the company’s success
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Researched latest market trends and analyzed data to develop public relations strategies and tactics.
Project Manager – Punjab Region
Phablecare
Bangalore
06.2020 - 04.2021
- Delivered tailored product demonstrations to healthcare professionals, customizing presentations to address specific needs and challenges
- This approach effectively increased adoption rates by highlighting the practical benefits and unique features of the products in real-world medical settings
- Strengthened relationships with key stakeholders in the medical community, such as doctors, hospital administrators, and medical organizations
- These efforts enhanced product credibility and fostered trust, positioning the company as a reliable partner in the healthcare sector
- Developed innovative workflows aimed at enhancing doctor-patient engagement
- This included implementing tools, processes, and communication strategies that improved user satisfaction and supported healthcare professionals in delivering better patient outcomes
- Initiated and established strategic partnerships with diagnostic labs and hospitals
- These collaborations expanded the company’s regional presence by 25%, contributing to increased brand visibility, improved access to healthcare institutions, and a broader customer base
- Supervised a team of sales representatives, providing guidance, training, and motivation to ensure that sales targets were met or exceeded
- This involved monitoring performance, resolving challenges, and fostering a collaborative environment to drive team success
Founder's office
MEDDO Healthcare
Gurgaon
01.2019 - 03.2020
- Managed high-level operations for the CEO by providing strategic support, ensuring smooth calendar management, and maintaining effective communication with key stakeholders
- This included prioritizing tasks, preparing briefings, and facilitating executive decisions to align with organizational objectives
- Coordinated efforts across multiple departments to meet business milestones and operational goals
- This involved streamlining processes, fostering collaboration, and ensuring that all teams worked towards shared objectives effectively
- Oversaw legal, financial, and due diligence processes to ensure compliance with regulatory requirements and support the company’s growth initiatives
- Tasks included reviewing contracts, ensuring timely filing of essential documents, and mitigating potential risks
- Led the execution of client contracts, vendor agreements, and internal organizational policies to ensure operations were efficient and standardized
- This included drafting, reviewing, and implementing agreements that improved overall workflow and ensured adherence to company standards
- Organized industry events and internal training programs to enhance team development and increase the organization’s visibility in the market
- This included coordinating logistics, curating relevant content, and fostering networking opportunities that added value to both the team and the business
- Directed the Office Administration Department by overseeing day-to-day activities, ensuring proper resource allocation, and resolving operational challenges promptly to maintain a productive work environment
- Developed marketing materials to support Sales and Marketing efforts
- This included creating engaging content, visuals, and presentations that effectively communicated the brand’s message and helped drive sales initiatives
- Reviewed and approved UI/UX designs for the Meddo application to ensure they aligned with the company’s vision, user expectations, and industry standards
- This involved providing feedback, ensuring user-centric designs, and maintaining a focus on functionality and aesthetic appeal
- Worked closely with the design team to align their projects with overall business goals
- This required frequent collaboration, feedback sessions, and ensuring deliverables met deadlines while adhering to brand guidelines
- Prepared detailed MIS reports to support Administration and Operations
- These reports provided key insights into performance metrics, resource utilization, and areas for improvement, aiding in informed decision-making at all levels
Founder’s Office
BOHR Electric
Faridabad
01.2018 - 01.2019
- Provided comprehensive administrative and secretarial support to the Technical Director, including calendar management, scheduling meetings, preparing reports, and ensuring the smooth execution of daily tasks
- This allowed the director to focus on high-priority technical and strategic decisions
- Facilitated the recruitment process by coordinating job postings, screening candidates, scheduling interviews, and assisting with employee onboarding
- Additionally, I managed HR documentation to ensure compliance with organizational policies and streamlined the hiring process
- Conducted in-depth market analysis by gathering and analyzing data on industry trends, competitors, and customer preferences
- This information was used to guide product strategy, enhance market positioning, and improve the competitiveness of offerings
- Managed travel arrangements for both domestic and international trips, ensuring cost-effective solutions and seamless logistics
- This included booking flights, accommodations, and transportation while adhering to budgetary guidelines
- Authored technical reports and corporate newsletters to enhance internal and external communication
- These documents provided valuable updates, insights, and technical knowledge, fostering transparency and engagement within the organization
- Successfully managed the import of electrical components by liaising with international suppliers, handling customs documentation, and ensuring timely delivery
- This effort supported the company’s production and operational needs
- Assisted in New Product Development initiatives, particularly in the domain of home automation
- This included identifying innovative products in China, arranging samples, and coordinating efforts to localize production in India
- These initiatives contributed to the expansion of the product portfolio and alignment with emerging market trends
Business Owner in Metaphysical Sciences
03.2017 - 01.2018
- Offered a wide range of holistic services, including Reiki healing, Tarot reading, Numerology, and Crystal Therapy
- Consulted with clients to create personalized wellness plans, achieving high satisfaction rates
- Educated audiences through workshops and seminars, promoting awareness of metaphysical sciences
Floor Manager
Essar Group
New Delhi
08.2013 - 03.2017
- Delivered exceptional VIP and VVIP guest services, ensuring a high level of professionalism and hospitality
- Managed the scheduling and coordination of high-profile meetings, conferences, and teleconferences
- Streamlined vendor management processes, optimizing costs and improving service quality
- Assisted in developing operational workflows for front and back office activities, enhancing efficiency
Education
Bachelor of Computer Applications (BCA) -
GNDU University
01.2009
Diploma in Graphic Designing -
Diploma in Aviation, Hospitality, and Tourism -
Frankfinn
JalandharCertification in Digital Transformation & Strategy -
IIM Ahmedabad
Skills
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
- Adobe Photoshop
- Corel Draw
- Illustrator
- Reiki Grand Master
- Tarot Card Reader
- Numerologist
- Content development
- Marketing communications
- Employee engagement
- Internal communications
Accomplishments
- Employee of the Month: Awarded twice for delivering exceptional performance and dedication.
- Cultural Program Leadership: Conceptualized, scripted, and directed corporate events, earning wide appreciation for creativity and execution.
Languages
Fluent in English, Hindi, and Punjabi
Personal Information
Date of Birth: 08/15/88
Keycompetencies
- Corporate Communication, Expertise in crafting and delivering cohesive internal and external communication strategies. Proficient in ensuring alignment with organizational goals, maintaining brand consistency, and fostering transparency across all stakeholders. Skilled in developing engaging content for various platforms, including press releases, corporate presentations, and internal newsletters.
- Leadership and Team Management, Proven ability to lead diverse teams, ensuring collaborative work environments and achieving organizational objectives. Adept at mentoring and motivating team members, resolving conflicts, and driving performance through clear goal-setting and strategic planning. Experienced in managing cross-functional teams to execute high-level projects efficiently.
- Strategic Marketing, Extensive experience in conducting market research to identify trends, opportunities, and competitive advantages. Skilled in designing and implementing innovative marketing campaigns to enhance brand visibility and market penetration. Proficient in leveraging data analytics to optimize marketing strategies and ensure measurable outcomes.
- Event Management, Demonstrated expertise in planning and executing large-scale corporate events, including international exhibitions, product launches, and industry conferences. Adept at managing event logistics, budgets, and stakeholder coordination to ensure seamless execution and high levels of engagement.
- Cross-Functional Collaboration, Highly skilled at bridging gaps between departments to streamline processes, enhance productivity, and foster a culture of collaboration. Experienced in coordinating with sales, marketing, operations, and administrative teams to achieve unified organizational objectives.
- Digital Transformation, Proficient in utilizing digital tools and platforms to drive organizational growth and innovation. Expertise in managing e-commerce platforms, implementing digital marketing campaigns, and enhancing online presence. Skilled in leveraging social media analytics, SEO, and content marketing to reach target audiences effectively.
Affiliations
- Painting (Abstract Art)
- Mentored interns and junior staff on marketing and communication tools.
- Led cross-functional task forces for organizational process improvement.
Timeline
Corporate Communication Manager
Wembrace Biopharma Pvt Ltd
09.2022 - Current
Project Manager – Punjab Region
Phablecare
06.2020 - 04.2021
Founder's office
MEDDO Healthcare
01.2019 - 03.2020
Founder’s Office
BOHR Electric
01.2018 - 01.2019
Business Owner in Metaphysical Sciences
03.2017 - 01.2018
Floor Manager
Essar Group
08.2013 - 03.2017
Bachelor of Computer Applications (BCA) -
GNDU University
Diploma in Graphic Designing -
Diploma in Aviation, Hospitality, and Tourism -
Frankfinn
Certification in Digital Transformation & Strategy -
IIM Ahmedabad
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