Sweety Agarwal

Role & Responsibilities: Digital Marketer (SEO , SMM & PPC)

SEO:

• Conduct comprehensive keyword research, enhancing target keyword identification.
• Implement on-page SEO strategies like meta tags and content optimization.
• Execute off-page activities, including link building and guest posting.
• Analyze metrics via Google Analytics for data-driven organic improvements.
• Optimized company website to improve engine ranking, user experiences and conversion rates.

SMM:

• Craft engaging content for diverse social platforms, elevating brand presence.
• Manage ad campaigns, from creation to targeting and performance optimization.
• Maintain dynamic social media calendar, capturing trends and opportunities.
• Collaborate with design and content teams for consistent brand messaging.

Analytics & Reporting:

• Optimized website content and images to improve search engine rankings.
• Monitor web traffic, social engagement, and conversions via analytics tools.
• Generate insightful reports, optimizing strategies based on KPIs.
• Utilize data to enhance impactful marketing campaigns.

Collaboration & Communication:

• Collaborate seamlessly with design, content, and dev teams.
• Stay updated on industry trends, adapting strategies accordingly.
• Communicate progress, results, and recommendations effectively.

Paid Advertising:

• Manage Google Ads, Facebook Ads, and other paid campaigns.
• Optimize ad elements and landing pages through A/B testing.
• Monitor budgets and adjust bids for optimal ROI.
• Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.

I'll leverage my advanced SEO SMM and Digital Marketing skills to enhance brand visibility, audience engagement, and overall digital marketing success.

• Developed engaging and informative content for multiple clients across various industries, including blog posts, articles, and website content.
• Conducted in-depth research on diverse topics to create well-structured and original content.
• Ensured all content was SEO-friendly by incorporating relevant keywords and optimizing meta tags.
• Collaborated with clients to understand their content needs and deliver high-quality, tailored content that aligned with their brand voice.
• Utilized content promotion techniques to increase the reach and visibility of the created content.

• Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
• Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
• Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
• Implemented weekly promotional and editorial strategies to improve customer engagement across channels.

• Assisted the finance team in day-to-day accounting tasks, such as bookkeeping and data entry.
• Supported the preparation of financial reports and reconciliations.
• Conducted research and analysis to support decision-making processes.
• Assisted in the preparation of financial budgets and forecasts.
• Gained exposure to various accounting software and financial tools.
• Participated in cross-functional projects to improve operational efficiency.

• Coursework in Digital Marketing Fundamentals
• Analytics and Insights
• Social Media Advertising

St. Xavier's College maintains a strong reputation for academic excellence. The B.Com program is designed to provide students with a comprehensive understanding of accounting, finance, economics, business management, and related subjects.

Diligent and motivated Partly Qualified Chartered Accountant with a strong foundation in accounting principles and financial analysis. Seeking a challenging position that allows me to utilize my expertise in finance and accounting to contribute to the financial success and growth of a reputable organization.