Sweety Agarwal

As a Scrum Master, I lead Agile teams in delivering healthcare and marketing technology projects. I facilitate all Agile ceremonies, including daily stand-ups, sprint planning, reviews, and retrospectives, ensuring continuous improvement, and team alignment. I successfully oversaw the development of a HIPAA-compliant telehealth platform to enhance patient care, and guided the delivery of a marketing automation tool that improved campaign conversions by 20%. Through effective coaching and process improvements, I increased team velocity by 25%, and collaborated closely with stakeholders to refine product backlogs and align deliverables with business goals. My work incorporates tools like Jira, Confluence, Azure DevOps, and Miro, with expertise in Scrum, Kanban, and SAFe frameworks.

As a Project Manager , I was responsible for the successful delivery of eCommerce and web application projects, managing project scope, timelines, budgets, and cross-functional teams. I led the planning and execution of website development, online store implementations, and digital platform upgrades, ensuring alignment with business objectives and client expectations. My role involved close collaboration with stakeholders, developers, UI/UX designers, and QA teams to deliver user-friendly, scalable, and high-performance web solutions. I managed risk, resolved project roadblocks, and maintained clear communication throughout all project phases. Using tools like Jira, Confluence, MS Project, and Trello, I tracked project progress, facilitated regular status updates, and ensured timely delivery within budget. Through effective leadership and stakeholder engagement, I successfully delivered eCommerce platforms and web applications that enhanced user experience, improved website performance, and increased online conversion rates.

As a Digital Marketing Executive, I was responsible for planning and executing digital marketing strategies to drive user acquisition, engagement, and brand visibility for web and mobile application projects. My role involved developing and managing SEO, SEM, social media, and email marketing campaigns, tailored to promote newly launched apps and websites. I collaborated closely with design and development teams to optimize app store listings (ASO) and website content for better visibility and user experience. I monitored campaign performance using tools like Google Analytics, Google Ads, Facebook Ads Manager, and App Store Connect, providing regular reports and insights to stakeholders. Additionally, I conducted market research and competitor analysis to identify growth opportunities, and improve campaign effectiveness. My efforts contributed to increased website traffic, app downloads, and overall digital presence for various client projects.