Summary
Overview
Work History
Education
Websites
Languages
Timeline
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Sweety Arora

Sweety Arora

Gurgaon

Summary

As a professional with over ten years of experience in strategic communications and content creation, I've honed my skills in crafting compelling narratives that resonate with diverse audiences. My passion for human-centric engagement has driven me to successfully implement internal communication strategies at my previous organization, fostering a strong connection between employees and the company. My ability to blend creative storytelling with strategic thinking aligns perfectly with my ideology of fostering humane audience engagement.

Overview

12
12
years of professional experience

Work History

Deputy Manager

Deloitte
10.2023 - Current
  • An engaged storyteller, a trusted advisor, and a creative, meticulous communications specialist working for executive and internal communications
  • Continuously, collaborating with senior US and US India business leaders to design and implement communications strategies and materials for our internal audiences
  • Creating communications that inform, connect, and engage our complex global community to ensure that we are cultivating a strong culture focused on making an impact that matters for our broader organization and helping our businesses thrive
  • Developing and implementing internal communication strategies to ensure consistent messaging across all levels
  • It involves advising senior leaders in the US and USI on aligning communication with business objectives and crafting high-quality deliverables such as executive presentations, emails, and multimedia content.

Assistant Manager - Internal Communication

Deloitte
06.2021 - Current
  • Strategic Communication Development
  • Internal Communication Strategies: Develop comprehensive strategies that ensure consistent messaging across the organization
  • Executive Communication: Collaborate with senior leaders to create communications that reflect their priorities, including executive presentations, leadership talking points, and web content
  • Content Creation and Management
  • High-Quality Deliverables: Plan, research, and produce engaging communication materials such as: Emails, Videos and podcasts, Newsletter articles, Intranet stories, social media strategy, Infographics and compelling images (with support from Creative Services), web content and more
  • Brand Consistency: Ensure all communications adhere to Deloitte brand standards and reflect the diverse needs of internal audiences
  • Digital Engagement and Technology Utilization
  • Digital Tools: Leverage the latest digital tools and platforms to ensure effective distribution and reception of messages
  • Innovative Technologies: Stay updated on new communication technologies and platforms that could enhance employee connectivity and engagement
  • Employee Engagement and Culture Enhancement
  • Engagement Initiatives: Design and execute initiatives to boost employee morale and increase job satisfaction, including recognition programs, team-building activities, well-being initiatives
  • Cultural Advocacy: Support internal programs, projects, and initiatives to execute awareness and collaboration campaigns
  • Supporting social media team
  • Equal representation across social media channels: Work with social media team to ensure cross-collaboration and representation the US-India offices to build external eminence
  • Stakeholder Management and Collaboration
  • Cross-Collaboration: Manage multiple stakeholders and collaborate across teams/business units to enhance communication practices and align with cohesive communication objectives.

Communications Specialist

Gartner
07.2019 - 04.2021
  • Driving brand awareness and engagement among enterprise software buyers, vendors, and end users
  • Developing and implementing strategic communications plans for efficient cross-collaboration
  • Interviewing stakeholders for features, intranet stories and headlines
  • Collaborating with various teams across geographies to build repository of columns and articles
  • Regular cadence with US stakeholders to drive successful campaigns
  • Leading the creation and delivery of high-quality content for small to midsize businesses
  • Strategizing and developing content for internal channels
  • Working with sales leaders to design communication and establish global alignment.

Communication Analyst

Ameriprise Financial Services, Inc.
09.2017 - 07.2019
  • In collaboration with the C-suite, significant strides were made in designing and executing a comprehensive communication strategy within teams and across the organization
  • Key achievements include the identification and utilization of essential channels to enhance internal communication, the development of tailored communication plans, and notable increase in employee engagement
  • A pivotal role was played in the orchestration of strategic talking points for key corporate touchpoints such as Town Halls, which encapsulated end-of-year financial outcomes, emerging business ventures, promotions, and flagship events, thereby ensuring message alignment and cohesive corporate communication
  • Additionally, efforts to evaluate and enhance the use of key social media tools and channels to align with Ameriprise's communication strategy resulted in stronger and more effective outreach
  • The development of high-impact content using tools like Adobe Suite and Microsoft Suite, including presentations, videos, newsletters, and posters - substantially propelled the organization's communication objectives
  • Furthermore, innovative content strategies were created to drive revenue and build brand recognition, while also supporting internal teams with marketing and sales materials, showcasing a holistic approach to communication and content development.

Senior Associate - Content & Global Marketing

CredForce
10.2016 - 08.2017
  • In supporting SEO efforts, the role involved creating a wide range of marketing collateral, including website content, white papers, articles, blogs, case studies, brochures, and infographics, all tailored to enhance search engine visibility
  • This included developing creative and research-oriented content, formulating content strategies for both internal and external communications, and planning, designing, and implementing social media communication
  • The role also encompassed brainstorming and transforming ideas into compelling words for various public relations outlets, writing tailored content for internal clients, and meticulously editing and proofreading materials
  • A critical aspect of the role was the strategic incorporation of SEO keywords and their optimal frequency within documents to improve search engine rankings and drive organic traffic.

Assistant Content Manager - Brand Ideation

Microsec Capital Limited
03.2014 - 03.2016
  • As a Social Media Strategist Manager, the role encompassed ideating and executing social media campaigns, creating engaging content, and preparing articles for press releases, SMS templates, and emailers for promotional activities
  • The position required close collaboration with Sales, Creative, Marketing, and Editorial teams to ensure client requirements were met promptly and accurately
  • Responsibilities included working on storyboards and infographics for digital marketing, managing day-to-day operations such as conceptualizing the social content calendar, curating content, coordinating with the creative team, writing editorial copy, and planning promotions and contests
  • Additionally, the role involved managing various social media handles (Snapchat, Instagram, Twitter, Tumblr, WordPress) to drive feedback and engagement campaigns, developing online content across multiple platforms, and writing compelling short-form copy for emails, push notifications, and SMS to generate notifications and interest.

Citizen Journalist

Benett Coleman Co. Ltd (Times Group)
11.2012 - 11.2013
  • Garnering news from different locales and converting them into a feature article, for The Times Group supplement
  • Writing stories that connect with high on mass value and reach.

Education

Master of Arts (M.A.) - Communication, Journalism, and Related Programs

University of Calcutta
01.2014

Websites

Languages

English
Hindi
Bengali
Punjabi

Timeline

Deputy Manager

Deloitte
10.2023 - Current

Assistant Manager - Internal Communication

Deloitte
06.2021 - Current

Communications Specialist

Gartner
07.2019 - 04.2021

Communication Analyst

Ameriprise Financial Services, Inc.
09.2017 - 07.2019

Senior Associate - Content & Global Marketing

CredForce
10.2016 - 08.2017

Assistant Content Manager - Brand Ideation

Microsec Capital Limited
03.2014 - 03.2016

Citizen Journalist

Benett Coleman Co. Ltd (Times Group)
11.2012 - 11.2013

Master of Arts (M.A.) - Communication, Journalism, and Related Programs

University of Calcutta

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