Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Sweety Gupta

Gurgaon

Summary

Results-driven Digital Marketing & Business Strategy professional with over 11+ years of experience in performance marketing, client relationship management, and media planning. Currently working as a Business Manager at Singleinterface, leading revenue forecasting, hyperlocal campaign strategy, and new business acquisition for SaaS-based digital solutions. Proven expertise in managing large-scale Google Ads and Meta campaigns across various industries including education, real estate, finance, and retail.

Adept at building strong client relationships, collaborating with Google’s partner teams, optimizing media spends, and improving campaign ROI through data-driven insights. Experienced in leading cross-functional teams, training sales personnel, and driving growth through strategic planning and operational excellence. Passionate about delivering measurable business outcomes and scaling high-impact digital marketing initiatives.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Business Manager

SingleInterface Pvt Ltd.
03.2023 - Current
  • Spearhead business planning and execution to achieve key performance indicators (KPIs) including media spends and revenue growth.
  • Own and manage annual, quarterly, and monthly sales forecasts, directly reporting performance and insights to the Director – Enterprise Sales.
  • Identify high-potential business opportunities for Spotlight’s proprietary SaaS solutions; maintain and convert a robust pipeline of strategic leads.
  • Drive new business acquisition by leading consultative pitches, crafting hyperlocal campaign strategies tailored to client needs.
  • Cultivate and manage senior client relationships, ensuring long-term success through continuous engagement and strategic partnership.
  • Oversee end-to-end billing operations, ensuring a streamlined invoicing process and timely collection of receivables.
  • Develop and standardize sales enablement materials such as pitch decks, case studies, and product videos tailored to verticals and geographies.
  • Liaise directly with Google’s Partner Management Team to align on joint business goals, updates, and collaborative opportunities.
  • Coordinate with the Partner Success team to seamlessly onboard new clients and transition them to operational readiness and scaling.
  • Lead training initiatives across internal sales teams, promoting adoption and understanding of proprietary and Google ad products.
  • Increased overall team productivity by fostering a positive work environment and providing effective leadership.

Lead Associate - Ops( Google Ads )

WNS Global Services
06.2022 - 02.2023
  • Develops strategies, provides training, sets goals and obtains team feedback.
  • Supporting senior managers and upper management in decision making and improved productivity.
  • Built strong relationships with digital marketing agencies through positive attitude and attentive response.
  • Initiated timely response to emails, voicemails and written correspondence.Strong organizational and communication skills with attention to detail and accuracy.
  • Demonstrated knowledge of company mission and goals and mentored employees in reaching objectives aligned with company core values.
  • Facilitated training for associates through daily coaching and regular performance appraisals.
  • To lead huddles, team briefings and meetings as required.
  • To Conduct training and coaching on process knowledge, updates.
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • Produced and submitted weekly reports outlining progress against KPI objectives.
  • Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
  • Created customized marketing materials to increase product awareness.
  • Identified appropriate KPIs and reported key metrics from digital campaigns.
  • Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.

PPC Specialist

Global Education India Pvt Ltd
08.2020 - 05.2022
  • Creating and planning a variety of PPC campaigns across a range of digital channels. Manage, review, and perform daily account responsibilities associated with Google AdWords, Bing and other platforms.
  • Creating and planning a variety of PPC campaigns across a range of digital channels. Overseeing existing campaigns and making recommendations on how to optimize them
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics..
  • Analyzing trends and making data-driven decisions. Relationship building and business development
  • Monthly/weekly review calls with marketing team on performance. Presenting Monthly/weekly data and reports
  • Monthly / annually Budget projections with Leads and Cpl's Estimates.
  • Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Provide oversight and work closely with the other team members to meet client goals.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.

Sr. Campaign Manager

Adomantra Digital India Pvt Ltd
10.2019 - 05.2020
  • Manage day-to-day paid marketing and Lead Generation Campaigns activities across multiple channels like (Google Search & Display, Social media Facebook , Programmatic Advertising ) research, analysis, optimizing keyword portfolios, bid management strategies and refining campaigns through ad copy tests & negative keywords, etc
  • Hands on managing multiple campaigns with different sets of Targeting like City wise, Channels wise, Audience wise to generate targeted.Handling huge marketing budget and able to allocate budget channels wise Campaign wise to gain better ROI
  • Maintaining Daily. Weekly And Monthly Campaign performance report across diff. Platforms. Tracking of All Campaigns, Ads on the ground of Performance ROI
  • Google Display Ads, Search Ads, Contextual Ads, YouTube Ads, App Installation $ Facebook Ads .Hands on : Digital Marketing Tools Google Analytics,Webmaster tools, Appsflyer ,Branch and Other Tracking TOOL .
  • Analyze accounts to provide custom advertising solutions for advertisers to increase efficiency and meet advertiser KPIs.

Sr. Campaign Specialist

Intelenet Global Services ( Assigned To Google)
02.2016 - 09.2019
  • Highly creative with experience in Creating, analyzing and managing the Google Adwords Campaigns.Developing Search, Display, Remarketing (Search & Display), Youtube & Shopping Campaigns for advertisers from various industries
  • Reporting on daily, weekly and monthly basis on accounts at each level of Budget and Bidding, Campaign performance, keyword performance and user behavior on ads of the accounts
  • Using best practice strategies for conversion and budget optimization for PPC campaign.Set up and optimization of PPC campaigns.
  • Helping Agencies in sustaining clients by improving performance of the campaign by Campaign optimization.(Search, GDN, Shopping, Mobile App Install Campaigns)
  • Conducting reviews against agencies client KPI and initiates any in season planning and corrective action to be taken
  • Identifying trends and insights from the reporting data and optimize spend and campaigns, based on insights and different business goals

Agency Online Strategist

Intelenet Global Services
03.2014 - 01.2016
  • Act as a partner to the agencies to support their clients.Team management & training on new product updates
  • For brand recall informing agencies frequently about the product features, schemes, benefits and contest Identify opportunities and recommend new concepts to enhance the brand online image
  • Managing Google partner agencies in expanding their businesses and Helping them in Acquiring new Clients by sharing Media Strategies & Plans Assisting Agencies for Media planning and execution to help them to on-board new clients
  • Sharing vertical trends, account best practices, industry benchmarks & other useful insights with the AMs for better account management
  • Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
  • Identifying business opportunities by working with prospects and evaluating their position in the industry; researching and analyzing sales options. Working with Agencies on account restructuring for better performance & easy management

Online Strategist

Rampgreen Solutions
02.2012 - 04.2014
  • Collaborate and consult with major agencies with goal of expanding relationships to increase and optimize the investment of their clients
  • Optimize advertisers' accounts ads and keyword lists to maximize ROI when appropriate. Worked closely with Advertiser and educating them about Google Adwors
  • Manage PPC campaigns for Branding as well as Leads in many verticals (Real Estate, Education, Telecom & FMCG, Finance, Etc
  • Helping Advertiser to set up the Google Adwords account by proving online support to access the interface
  • Keep abreast of trends, best practices, consumer trends, best practices, competition & customer services issues.For brand recall informing agencies frequently about the product features, schemes, benefits and contest
  • Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results

Recovery Analyst

Tata Consultancy Services
01.2009 - 01.2012
  • Collections of outstanding payments for Citibank Credit Cards
  • Complaint Handling Matchless ability to achieve and exceed monthly targets regarding debt recovery
  • Skilled in maintaining client database and issuing timely payment reminders

Education

Bachelor of Arts - SOCIOLOGY

Chhatrapati Shahu Ji Maharaj University
Kanpur
03.2011

Intermediate - PCM -CBSE Board

Kendriya Vidyalaya Kanpur Cantt, Kanpur, UP
Kanpur
03.2008

Skills

  • Performance Marketing
  • Hyperlocal Marketing Strategy & Media Planning
  • Google Ads (Search, Display, YouTube, PMax, Shopping, App Campaigns)
  • Meta Ads (Facebook & Instagram)
  • Spotlight Platform (SaaS)
  • Analytical & Data-driven Decision Making
  • Pitch Deck & Sales Collateral Creation
  • Campaign Management $ Optimization
  • Marketing Dashboard Analysis
  • Web Analytics & User Behavior Insights
  • Marketing Dashboard Analysis
  • Web Analytics & User Behavior Insights
  • Marketing Dashboard Analysis
  • Web Analytics & User Behavior Insights

Certification

  • Google Adwords Certified
  • DRA Certified (Debt Recover Agent)

Timeline

Business Manager

SingleInterface Pvt Ltd.
03.2023 - Current

Lead Associate - Ops( Google Ads )

WNS Global Services
06.2022 - 02.2023

PPC Specialist

Global Education India Pvt Ltd
08.2020 - 05.2022

Sr. Campaign Manager

Adomantra Digital India Pvt Ltd
10.2019 - 05.2020

Sr. Campaign Specialist

Intelenet Global Services ( Assigned To Google)
02.2016 - 09.2019

Agency Online Strategist

Intelenet Global Services
03.2014 - 01.2016

Online Strategist

Rampgreen Solutions
02.2012 - 04.2014

Recovery Analyst

Tata Consultancy Services
01.2009 - 01.2012

Bachelor of Arts - SOCIOLOGY

Chhatrapati Shahu Ji Maharaj University

Intermediate - PCM -CBSE Board

Kendriya Vidyalaya Kanpur Cantt, Kanpur, UP

Similar Profiles

CREATE PROFILE
Sweety Gupta