Sweety Verma
Bengaluru
Summary
Accomplished Integrated Communication Strategist and Storyteller with a proven track record in brand building, media strategy, and high-impact campaigns. Driven by consumer obsession and collaboration, recognized for exceptional ownership and integrity, earning prestigious accolades such as the Mensa Awards, Forbes D2C Disruptor, ET Most Promising Brand, YS 500 Challenger Brands, and IReC Awards.
Key achievements include leading merger announcements for Ace Turtle with Kontoor Brands and WHP Global, orchestrating the national launch of iPhone 6, 6+, and SE for Apple, and managing the brand image of Grammy Award Winner Ricky Kej, Actor/Director Ramesh Arvind, and the movie 3 Idiots. Successfully executed landmark events such as Quickr Car Expo, Shell’s global meet in Bangalore, TedX, and Unilever product launches.
A results-driven leader with expertise in PR, brand strategy, and stakeholder engagement, instrumental in elevating Inmark as South India’s leading apparel fashion brand. As Associate Director at Kaizzen Communication, spearheaded brand and messaging strategies for Wadhwani Foundation, Tekno Point, and India Assetz. As General Manager at Ace Turtle, led corporate and HR communications, driving employee engagement and awareness campaigns. At Adfactors PR, ensured account profitability and service excellence for Titan Company Limited. As Head of Event Planning & Creative at Inventive Mark, pioneered innovative event concepts that enhanced brand visibility.
With deep expertise in traditional and social media, a strategic and pragmatic approach to business growth, and a passion for turning ideas into impactful results, committed to driving meaningful contributions and advancing organizational success.
Overview
19
19
years of professional experience
Work History
Founder
FusionWave PR Solutions
07.2023 - Current
- Spearheaded key operational and strategic initiatives to drive sustained business growth, expand market presence, and enhance profitability.
- Crafted and executed end-to-end social media management strategies, leveraging data-driven insights to optimize engagement, brand recall, and audience growth.
- Conducted in-depth market research and competitor analysis to identify industry trends, positioning opportunities, and untapped growth potential.
Forged high-impact partnerships with businesses and industry leaders, fostering collaborations that unlocked new revenue streams and amplified brand reach. - Represented the organization at premier industry conferences, networking events, and thought leadership forums to strengthen brand authority.
- Built and maintained strong client, vendor, and stakeholder relationships, ensuring seamless operations and long-term strategic alliances.
- Designed and deployed innovative marketing and promotional campaigns, driving customer acquisition, retention, and sales growth.
- Established robust succession plans and operational frameworks to ensure business continuity and leadership transition readiness.
- Managed communication strategies and brand narratives for leading clients, including Palmonas, Oxbow Brands, Dobra, Brand Studio Lifestyle, Highlander, Tokyo Talkies, Previu, Mensa Brands, Karagiri, Pebble, Dennis Lingo, Priyaasi, and Ishin, among others.
PR Lead
Mensa Brands
04.2022 - 06.2023
- Responsible for designing and delivering strategic communications plan with the company's vision; and create efficiencies through standardization of processes and demonstrate ROI through effective measurement strategies
- Managing the communication strategies for Mensa Brands, Mr. Ananth Narayanan and Brands - Karagiri, Pebble, Dennis Lingo, Priyaasi, Ishin, Hubberholme, Highstar to name a few
- Building targeted narratives and content formats for in-house brands in line with the evolving trends, narratives, and consumer sentiment for various platforms - LinkedIn, Twitter and Instagram
- Currently building a niche with great content creators & influencers from across the country to meet brand requirements
- Established and created a strong social media presence for the company on LinkedIn that reached over 30k relevant B2B followers in less than two years since conception
- Identify public relations opportunities, threats, and best practices - Media Research, Outreach, Affiliate Marketing, Profiling, Interview Requests, Podcasts, Awards & Accolades, Speaking Opportunities - Seminars/Webinars, White Papers and provide leadership a strategic direction - crafting impactful campaigns, developing messaging roadmaps, building cross-platform strategies, data-led storytelling, and curating measurement metrics to closely monitor the impact of activities that are designed for various businesses - internal and external audiences, at a national level
- Deliver Relationship Management - Collaborate with media, PR agency, celebrities, stylists to develop and deliver compelling and effective projects
- Continuous collaborations with internal stakeholders, leadership team, and people and culture team (HR) to deliver 360-degree communication campaigns
Associate Director
Kaizzen Communication
09.2021 - 03.2022
- Led brand & messaging strategies and identified media opportunities for clients - Wadhwani Foundation, Tekno Point, and India Assetz
- Worked on NBD for Kaizzen in addition to client servicing & revenue retention from existing clients
General Manager
Ace Turtle
09.2020 - 09.2021
- At Ace Turtle I owned the content for the company and HR intranets that delivered consistent communication to the employees
- Apart from managing the internal newsletter which converged content from multiple sources and improved reach and connection among staff I also launched numerous communication campaigns to increase awareness and buy-in among employees
- I served as a communication trainer for internal staff
- Conceptualised and owned the creation and production of ongoing weekly employee video series to increase personalisation and inclusion, and deliver continuous improvement in employee engagement
- Established and created a strong social media presence for the company on LinkedIn that reached over 15k relevant B2B followers in less than a year
- Collaborated with vertical heads, brand and IT team to develop and deliver compelling and effective communications programs for Ace Turtle, Lee, Wrangler, Toys"R"Us, and Babies "R"Us
Senior Account Manager
Adfactors PR
02.2018 - 09.2020
- I have had the responsibility of account profitability, new business solicitation, and ensuring the quality of account services and the employee development initiatives
- My day-to-day activities involved client relationship management as a brand champion, an agency facilitator, and a trusted partner to both, my clients and my team
- The team relied on my marketing acumen and acute business logic to steward all elements of the engagement, including project management: project definition, scope management, risk management, hand-off management, and team management
- I have actively coached my team to become proficient in their written and verbal communications and to demonstrate proficiency in writing key strategic documents
- I was also in charge of developing and implementing integrated PR and Social Media strategies for the brands that I managed
- At Adfactors I handled Titan Company Limited and raised brand awareness through online and offline - social, digital, and traditional media among target demographics; managed logistical, financial, space preparation, planning, and closeouts of events; and played an integral role in event management, logistics, and planning
- Managed Watches, Eyewear and Accessories divisions in accordance on matters including image building
Head Event Planning & Creative
Inventive Mark
09.2016 - 01.2018
- Created innovative and cost-effective event concepts, plans, and launches to ensure brand awareness and promotion
- Handled multiple events end-to-end through coordination with various teams to handle logistics, transportation, catering, signages, displays, printing, event security, and adhoc requests
- Directed all event communications, including e-blasts, newsletters, social media, press releases, conference catalogs, onsite guides, and printed collateral
- Ensured timely completion of the event; worked with strategic partners to accomplish sponsorship deliverables before, during, and after the event
- Enthusiastic Operations individual with expertise in improving processes, streamlining procedures, and cutting costs while maintaining inventory and supporting operations
- Client Servicing, Vendor Management, Finance Management, People Management, Admin Management, and Project Management
Marketing Manager
Ample Technologies
01.2015 - 05.2016
- At Ample Technologies I helped structure and lead strategic executive communication and operational leadership that helps it's the company to transform in the areas of business, marketing and technology
- I have helped develop and conduct internal communication programs that resulted in improvement in message assimilation and employee engagement
- Provided strategic communication insights to the business and marketing team to increase the visibility of the company
- Worked in conjunction with cross-function and marketing teams to create a strong storyline to attract, create awareness about the business, and gain mind share in the market via media and analyst interactions, case studies, press releases, product announcements, client advocacy, authored articles and more
- Managed end-to-end corporate events such as Trade Shows, National Business Meets, Retreats, and Conferences
Marketing Manager
Inmark Retail Pvt Ltd.
09.2011 - 10.2014
- Defined as well as executed marketing & sales strategies targeting brand recall & revenue which also included store and the brand launches
- Conceptualized & executed innovative high-impact campaigns for the Mens/Women/Kids category, having multimedia ATL & BTL elements
- Ensured cost reduction by vendor management & negotiations skills
- Oversee the production of newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows, and liaison with creative firms, media buyers, and printers
- Worked directly with the CEO to develop marketing plans for sales growth, enhance brand awareness & growth in market presence
Manager- Media & Business Relations
Bulchee
09.2010 - 08.2011
- Conceptualized and executed the internal communication roadmap
- Created robust media relations for Bulchee in the South location
- Handled Press conferences, local launch events, etc Handled media queries and press visits as well as partners and vendor development
Asst. Image Manager
Perfect Relations
09.2006 - 08.2010
- Gain a trusted PR advisor status with every customer through bringing unmatched value and excellent client and PR service
- Brands Handled- Flying Machine, Ricky Kej, Ramesh Arvind, Excalibur, Shoppers Stop, SABMiller, Tata Indicom, Docomo, Elxsi, Himalaya, etc
Education
PGDBM in Advertising And Public Relations - PUBLIC RELATIONS
St Josephs
BengaluruSkills
- Corporate Branding & PR CEO & Executive Communication Media & Crisis Management
- Content & Marketing Strategy Social Media Management Digital & Traditional Marketing
- Client & Stakeholder Engagement Business Development Industry & Market Analysis
- Strategic Planning & Innovation Startup Operations Growth & Trend Forecasting
- Event Management & Publicity Celebrity, Entertainment & Film PR Fashion & Brand Styling
- Team Leadership & Consulting Entrepreneurial Mindset Business & Market Strategy
Accomplishments
- Mensa Awards - Recognized by Karnataka CM, Forbes D2C Disruptor, ET Most Promising Brand, YS 500 Challenger Brands, IReC Awards to name a few
- Successfully executed end-to-end merger announcement of Ace Turtle with Kontoor Brands (Lee and Wrangler) and WHP Global (Toys"R"Us and Babies"R"Us)
- Successfully led the National launch for iPhone 6, 6+ and SE for Apple; The brand Taneira from Titan; Indus Pride Beer in India for SABMiller
- Managed magnificent image building of Grammy Award Winner Ricky Kej, Actor / Director Ramesh Arvind, 3 idiots movie, etc
- Successfully launched event for Quickr Car Expo & brought all used car dealers in one platform, Shell's global meet in Bangalore, Ted X & product launches for Unilever
- Efficiently managed complete brand awareness & promotion campaign for Inmark from Day 1
- Created top recall value for Inmark as one of south India's leading apparel fashion brand
- Developed key brand properties for Titan Raga #FlauntYourFlaw, Titan Design Impact Awards, Taneira's Trunk Show, Titan Collection - Kolkata and Tamil Nadu, Inmarks's Kids Model Hunt
- Exponential growth of LinkedIn followers for Ace Turtle from 3.2k to 12k within a span of 1 Year without any paid promotions
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Interests
TRAVELLING
Timeline
Founder
FusionWave PR Solutions
07.2023 - Current
PR Lead
Mensa Brands
04.2022 - 06.2023
Associate Director
Kaizzen Communication
09.2021 - 03.2022
General Manager
Ace Turtle
09.2020 - 09.2021
Senior Account Manager
Adfactors PR
02.2018 - 09.2020
Head Event Planning & Creative
Inventive Mark
09.2016 - 01.2018
Marketing Manager
Ample Technologies
01.2015 - 05.2016
Marketing Manager
Inmark Retail Pvt Ltd.
09.2011 - 10.2014
Manager- Media & Business Relations
Bulchee
09.2010 - 08.2011
Asst. Image Manager
Perfect Relations
09.2006 - 08.2010
PGDBM in Advertising And Public Relations - PUBLIC RELATIONS
St Josephs