Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Languages
Personal Information
Hobbies and Interests
Timeline
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Sweety Verma

Bengaluru

Summary

Strategic and results-driven Communication Leader with a legacy of building powerhouse brands, shaping industry narratives, and driving high-impact campaigns. A master storyteller and reputation architect, I have led transformative PR, branding, and media strategies that have positioned businesses at the forefront of their industries. As a dynamic Social Media Marketer, I have leveraged data-driven insights, trend forecasting, and influencer collaborations to craft powerful digital campaigns that maximize engagement, brand recall, and audience growth. My expertise spans corporate communications, executive profiling, and stakeholder engagement, earning industry accolades such as Forbes D2C Disruptor, ET Most Promising Brand, and YS 500 Challenger Brands. From leading Ace Turtle’s game-changing merger announcements to executing Apple’s national iPhone 6 & SE launch, I have spearheaded landmark initiatives that have reshaped brand presence and market positioning. With deep expertise in traditional and digital media, I am passionate about crafting compelling narratives that influence perception, elevate visibility, and drive tangible business growth.

Overview

19
19
years of professional experience

Work History

Founder

FusionWave PR Solutions
07.2023 - Current
  • Drive transformative business growth by leading key operational and strategic initiatives, expanding market presence, and maximizing profitability
  • Architect and execute comprehensive social media management strategies, leveraging data-driven insights to elevate brand visibility, engagement, and audience retention
  • Conduct deep-dive market research and competitive analysis, identifying untapped opportunities and positioning brands for industry dominance
  • Forge high-value partnerships with industry leaders, businesses, and top-tier influencers, unlocking new revenue streams and exponentially increasing brand reach
  • Represent major clients at premier industry events, strengthening brand authority and fostering invaluable networking, media, and investor relations
  • Build and nurture strategic relationships with clients, vendors, and stakeholders, ensuring operational excellence and long-term business success
  • Lead groundbreaking marketing and promotional campaigns, driving unprecedented customer acquisition, retention, and revenue growth
  • Establish robust succession plans and operational frameworks, ensuring business continuity and seamless leadership transitions
  • Orchestrate high-impact communication strategies and brand narratives for leading clients, including Palmonas, Oxbow Brands, Brand Studio Lifestyle, Mensa Brands, and key brands such as Dobra Brands, Highlander, Tokyo Talkies, Previu, Karagiri, Pebble, Dennis Lingo, Priyaasi, and Ishin, among others

PR Lead

Mensa Brands
04.2022 - 06.2023
  • Designed and executed a strategic communications plan aligned with the company's vision, optimizing processes through standardization and demonstrating tangible ROI with effective measurement strategies
  • Led and managed communication strategies for Mensa Brands, Ananth Narayanan, and key brands including Karagiri, Pebble, Dennis Lingo, Priyaasi, Ishin, Hubberholme, and Highstar, among others
  • Developed targeted narratives and content formats for inhouse brands, ensuring alignment with evolving industry trends, audience sentiment, and platform-specific dynamics across LinkedIn, Twitter, and Instagram
  • Built a robust influencer and content creator network, collaborating with top-tier creators across the country to enhance brand engagement and visibility
  • Established and scaled the company's LinkedIn presence, growing the platform to over 30,000 highly relevant B2B followers in under two years, significantly enhancing industry credibility
  • Identified and capitalized on high-impact PR opportunities, executing strategies across media research, outreach, affiliate marketing, executive profiling, interview placements, podcasts, awards & accolades, and speaking engagements (seminars/webinars)
  • Designed and executed data-driven storytelling and crossplatform campaigns, leveraging messaging roadmaps, thought leadership, and strategic media placements to elevate brand narratives at a national level
  • Spearheaded relationship management, collaborating with media, PR agencies, celebrities, and stylists to drive high-impact projects and enhance brand reputation
  • Worked closely with internal stakeholders, leadership, and HR teams, executing 360-degree communication campaigns that aligned with business goals and organizational culture

Associate Director

Kaizzen Communication
09.2021 - 03.2022
  • Drove brand and messaging strategies, identifying and securing high-impact media opportunities for prominent clients, including Wadhwani Foundation, Tekno Point, and India Assetz, elevating their market presence and industry credibility
  • Led new business development (NBD) efforts for Kaizzen, while simultaneously ensuring exceptional client servicing and revenue retention, strengthening long-term partnerships and maximizing growth opportunities

General Manager

Ace Turtle
09.2020 - 09.2021
  • Owned and led content strategy for Ace Turtle's corporate and HR intranets, ensuring consistent, transparent, and impactful communication across the organization
  • Revamped the internal newsletter, integrating content from multiple sources to enhance employee engagement, streamline communication, and improve company-wide connectivity
  • Designed and launched multiple high-impact communication campaigns, driving employee awareness, alignment, and buy-in for key initiatives
  • Served as a communication trainer, equipping internal teams with best practices in messaging, storytelling, and brand representation
  • Conceptualized, produced, and managed an ongoing weekly employee video series, fostering personalization, inclusivity, and continuous engagement
  • Established and scaled the company's LinkedIn presence, growing it to over 15,000 highly relevant B2B followers in under a year, significantly enhancing brand authority and industry reach
  • Collaborated cross-functionally with vertical heads, brand teams, and IT teams to develop and execute compelling and results-driven communications programs for Ace Turtle, Lee, Wrangler, Toys'R'Us, and Babies'R'Us

Senior Account Manager

Adfactors PR
02.2018 - 09.2020
  • Led account profitability, new business acquisition, and service quality management, ensuring sustained revenue growth and high-impact client engagements
  • Acted as the brand champion, agency facilitator, and trusted advisor, strengthening long-term client relationships and driving strategic initiatives
  • Oversaw and guided all aspects of client engagement, leveraging marketing expertise and sharp business acumen to manage project scope, risk, execution, and team coordination
  • Mentored and coached the team, enhancing their proficiency in strategic writing, verbal communication, and client presentation skills to elevate overall service delivery
  • Designed and executed integrated PR and social media strategies, creating high-visibility brand narratives and impactful market positioning
  • Managed Titan Company Limited at Adfactors PR, amplifying brand awareness through digital, social, and traditional media, and successfully executing logistical, financial, and event management strategies
  • Spearheaded PR and brand-building efforts for the Watches, Eyewear, and Accessories divisions, driving image enhancement and market influence

Head Event Planning & Creative

Inventive Mark
09.2016 - 01.2018
  • Conceptualized and executed innovative, high-impact, and cost-effective event strategies, ensuring maximum brand visibility, engagement, and promotion
  • Led end-to-end event execution, seamlessly managing logistics, transportation, catering, signage, displays, printing, event security, and on-the-spot requests to deliver flawless experiences
  • Directed all event communications, including e-blasts, newsletters, social media campaigns, press releases, conference catalogs, onsite guides, and printed materials, amplifying brand messaging and audience engagement
  • Ensured the seamless and timely completion of major events, collaborating with strategic partners to fulfill sponsorship deliverables before, during, and after the event for maximum impact
  • Streamlined operational processes, driving cost efficiency, inventory optimization, and improved workflow management while maintaining top-tier event execution standards
  • Oversaw critical business functions, including client servicing, vendor negotiations, financial oversight, people management, administrative operations, and project management, ensuring exceptional execution and sustained business growth

Marketing Manager

Ample Technologies
01.2015 - 05.2016
  • Structured and led strategic executive communication and operational leadership initiatives, driving business transformation across marketing, technology, and corporate strategy at Ample Technologies
  • Developed and implemented internal communication programs, significantly enhancing message assimilation, employee engagement, and organizational alignment
  • Provided high-impact strategic communication insights to business and marketing teams, successfully increasing the company's visibility and market positioning
  • Collaborated cross-functionally with marketing and business teams to craft compelling brand narratives, strengthening market awareness and mindshare through media interactions, analyst briefings, case studies, press releases, product announcements, client advocacy, and authored articles
  • Led end-to-end planning and execution of high-profile corporate events, including Trade Shows, National Business Meets, Retreats, and Conferences, ensuring seamless operations and maximum brand impact

Inmark Retail Pvt Ltd.
09.2011 - 10.2014
  • Defined and executed high-impact marketing and sales strategies, driving strong brand recall, revenue growth, and successful store and brand launches
  • Conceptualized and launched innovative, large-scale campaigns across Men's, Women's, and Kids' categories, integrating multimedia ATL & BTL elements to maximize engagement and market reach
  • Achieved significant cost reductions through strategic vendor management and negotiation expertise, optimizing budgets without compromising quality
  • Oversaw the end-to-end production of high-visibility marketing assets, including newspaper and magazine advertisements, direct mail campaigns, email marketing, websites, exhibition stands, and roadshows, while collaborating with creative agencies, media buyers, and print vendors to ensure impactful execution
  • Worked directly with the CEO to develop and implement strategic marketing plans, successfully driving sales growth, enhancing brand awareness, and strengthening market presence

Manager- Media & Business Relations

Bulchee
09.2010 - 08.2011
  • Developed and executed a comprehensive internal communication roadmap, ensuring seamless information flow and employee engagement
  • Built and strengthened media relations for Bulchee across the South region, enhancing brand visibility and positioning
  • Led high-impact press conferences and local launch events, successfully managing media queries, press visits, strategic partnerships, and vendor development to maximize brand exposure and business growth

Asst. Image Manager

Perfect Relations
09.2006 - 08.2010
  • Earned a trusted PR advisor status with every client by delivering unmatched value, strategic communication, and exceptional PR services
  • Led high-impact PR campaigns and brand-building initiatives for renowned brands, including Flying Machine, Ricky Kej, Ramesh Arvind, Excalibur, Shoppers Stop, SABMiller, Tata Indicom, Docomo, Elxsi, Himalaya, and more

Education

PGDBM - Advertising And Public Relations

St Josephs

Skills

  • Corporate Branding & PR CEO & Executive Communication Media & Crisis Management
  • Content & Marketing Strategy Social Media Management Digital & Traditional Marketing
  • Client & Stakeholder Engagement Business Development Industry & Market Analysis
  • Strategic Planning & Innovation Startup Operations Growth & Trend Forecasting
  • Event Management & Publicity Celebrity, Entertainment & Film PR Fashion & Brand Styling
  • Team Leadership & Consulting Entrepreneurial Mindset Business & Market Strategy

Accomplishments

  • Mensa Awards - Recognized by Karnataka CM, Forbes D2C Disruptor, ET Most Promising Brand, YS 500 Challenger Brands, IReC Awards to name a few
  • Successfully executed end-to-end merger announcement of Ace Turtle with Kontoor Brands (Lee and Wrangler) and WHP Global (Toys"R"Us and Babies"R"Us)
  • Successfully led the National launch for iPhone 6, 6+ and SE for Apple; The brand Taneira from Titan; Indus Pride Beer in India from SABMiller
  • Managed magnificent image building of Grammy Award Winner Ricky Kej, Actor / Director Ramesh Arvind, 3 idiots movie, etc
  • Successfully launched event for Quickr Car Expo & brought all used car dealers in one platform, Shell's global meet in Bangalore, Ted X & product launches for Unilever
  • Efficiently managed complete brand awareness & promotion campaign for Inmark from Day 1
  • Created top recall value for Inmark as one of south India's leading apparel fashion brand
  • Developed key brand properties for Titan Raga #FlauntYourFlaw, Titan Design Impact Awards, Taneira's Trunk Show, Titan Collection - Kolkata and Tamil Nadu, Inmarks's Kids Model Hunt
  • Exponential growth: LinkedIn followers for Ace Turtle from 3.2k to 20k within a span of 1 Year without any paid promotions, Instagram followers for Palmonas from 80k to 309k within a span of 1 Year, LinkedIn followers for Mensa Brands from 4.8k to 41k within a span of 1.2 Year without any paid promotions

Languages

English
Hindi

Personal Information

Hobbies and Interests

Travelling

Timeline

Founder

FusionWave PR Solutions
07.2023 - Current

PR Lead

Mensa Brands
04.2022 - 06.2023

Associate Director

Kaizzen Communication
09.2021 - 03.2022

General Manager

Ace Turtle
09.2020 - 09.2021

Senior Account Manager

Adfactors PR
02.2018 - 09.2020

Head Event Planning & Creative

Inventive Mark
09.2016 - 01.2018

Marketing Manager

Ample Technologies
01.2015 - 05.2016

Inmark Retail Pvt Ltd.
09.2011 - 10.2014

Manager- Media & Business Relations

Bulchee
09.2010 - 08.2011

Asst. Image Manager

Perfect Relations
09.2006 - 08.2010

PGDBM - Advertising And Public Relations

St Josephs

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Sweety Verma