Sweta Agarwal
Consultant
Bengaluru
Summary
A seasoned marketing & research Professional with expertise in sales enablement, digital marketing, account marketing, competitive intelligence, and research-based insights. Experienced in assisting the corporate strategy and competitive intelligence /business research teams of various Consulting/ KPO firms, across industries and functions. A go to person who believes in empathetic leadership, while leading and mentoring teams.
Overview
2026
2026
years of professional experience
6
6
Certifications
3
3
Languages
Work History
Senior Analyst – Marketing & Competitive Intellige
Tata Consultancy Services
- Established a pilot project "Marketing & Competitive Intelligence" for a Big4 accounting client. Enabled the team to develop actionable insights on strategy, benchmarking studies, competitive landscape etc. Worked hand in hand with clients to understand requirements, execute projects and ensure seamless delivery.
- Internal operations, training, guiding, mentoring.
- Created a robust repository with training documents, case studies, and presentations.
- Enabled the presales function with account intelligence and insights.
- Articulation of “5 growth and transformation stories per quarter for the COO’s office
Lead - Account Marketing
Tata Consultancy Services
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
- Skilled at working independently and collaboratively in a team environment
- Being purely people's person with an ability to establish a good connect with the audience, I handled multiple and varied responsibilities
- Strategy, planning, implementation of the annual marketing plan for the account, with regular reviews of the milestones achieved
- Leading the Account marketing function with focus on artifacts such a marketing collateral, leadership & client centered messaging, internal communications, events, research, and analysis
- Leading the research and analysis activity for the leadership teams
- Business Planning and Account Planning
- A trainer creating and disseminating domain knowledge on the Professional Services accounting industry, along with softer aspects such as communication
- Organized red carpet events for showcasing the digital ideas to the customers
- Streamlined and established a process for customer visits, which includes ODC branding (10), content creation for marketing collateral (25+) and branding
- Conceptualized a centralized hub for all marketing content, initiatives to assist the teams at the sales and the customer front. The best practice was applauded and adopted in other accounts and business units as well
- Articulation of ~5 growth and transformation stories per quarter for the COO's office
Marketing Branding and Sales Enablement - BFSI CMO Strategic Initiatives Group
Tata Consultancy Services – Various Roles
05.2011 - Current
- Sales Enablement for Canada and UK targeting BFSI clients for matching their pain points with TCS and other relevant offerings from technology, Experience, and Intelligence perspective.
- Marketing and Branding for the group both internally and externally
- Sponsorship and participation in external marquee events in the finance space such as DMFS Canada and New York, DIA Munich and Amsterdam
- Roundtables with CMOs; Digital Marketing across channels specifically LinkedIn and Email
- Analyst engagements; Customer engagement through themed events
- Branding content as well as location
- Enabling Thought leadership and Internal Marketing communications
- Digital Channel Assessment, an outside in view of customers digital properties to break ice with customers and get an audience. Specific focus on user and web experience
- End to end new offering crafting, stitching a story, taking it to right stakeholders and to customers.
- Usage of Marketo Engage to create email programs, nurture engagement program, lead scoring smart Campaigns.
- Lead - Account Marketing
- Being purely people's person with an ability to establish a good connect with the audience, I handled multiple and varied responsibilities.
- Strategy, planning, implementation of the annual marketing plan for the account, with regular reviews of the milestones achieved.
- Leading the Account marketing function with focus on artifacts such a marketing collateral, leadership & client centered messaging, internal communications, events, research, and analysis
- Leading the research and analysis activity for the leadership teams
- Business Planning and Account Planning
- A trainer creating and disseminating domain knowledge on the Professional Services accounting industry, along with softer aspects such as communication.
- Institutionalized a process to create a constant flow of Thought Leadership to the company website. The effort led to 3 blogs published
- Established regular connects and internal communications for more than 3000+ associates across geographies, through mailers, leadership message, videos
Senior Research Analyst
Syven
01.2009 - 10.2010
- Developed business, financial and qualitative research and analysis artifacts, catering to client specific requests.
- Comparable company, Precedent transaction analysis, Company profiling, Industry research, newsletter etc.
- Utilized databases to mine relevant information, structure and present as per client requirement.
Analyst
Deloitte
01.2007 - 04.2008
- Created reports for Deloitte’s Leadership for identifying potential clients as well as retaining existing clients by understanding their position in the market. These reports served as a one-stop solution for all the changes made in a company or in a sector and thus helped in understanding the nuances of the client’s business.
Education
BA (Hons) - Sociology
Miranda House, Delhi University
PG Certification - Digital Marketing And Communication
MICA And UpGrad
04.2001 -
PGDBM - Finance and International Business
New Delhi Institute of Management
Skills
- Sales Enablement
Certification
Adobe Marketo – Core Concepts I and II
Training
- Conducted Workshop for Income Tax Department on TCS Applications
- Regular Faculty for Account Level Inductions
Recent Skill Upgrades
- PG Certification in Digital Marketing from MICA and UpGrad
- Completed Wings 2 for the role of Domain Consultant in Digital Marketing with distinction and increase in CTC.
Timeline
Marketing Branding and Sales Enablement - BFSI CMO Strategic Initiatives Group
Tata Consultancy Services – Various Roles
05.2011 - Current
Senior Research Analyst
Syven
01.2009 - 10.2010
Analyst
Deloitte
01.2007 - 04.2008
PG Certification - Digital Marketing And Communication
MICA And UpGrad
04.2001 -
Senior Analyst – Marketing & Competitive Intellige
Tata Consultancy Services
Lead - Account Marketing
Tata Consultancy Services
BA (Hons) - Sociology
Miranda House, Delhi University
PGDBM - Finance and International Business
New Delhi Institute of Management
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