Sweta Balyan
Ahmedabad
Summary
Results-driven management professional with proven ability to lead teams to success. Strong focus on team collaboration, operational efficiency, and achieving measurable outcomes. Adept at strategic planning, process improvement, and fostering culture of accountability and excellence. Known for adaptability and consistently meeting changing organizational needs
Overview
19
19
years of professional experience
Work History
Manager - Marketing & Outreach
Amity University
09.2022 - Current
- Effectively represented Amity University to agents, educators, counselors and prospective students, enhancing the university's visibility and appeal.
- Maintained and analyzed data to coordinate successful webinars, education fairs, workshops, and outreach events, significantly boosting student engagement.
- Cultivated strong relationships with stakeholders to strengthen promotional strategies and ensure alignment with institutional objectives.
- Contributed insights and engaging content for admission marketing materials, including presentations, brochures and social media updates.
- Developed and delivered training sessions for agents, ensuring accurate representation of the university and improving referral quality.
- Participated in assessments of outreach initiatives to gauge effectiveness, driving continuous improvement and optimization of strategies.
- Monitored agent performance, providing constructive feedback and strategic support to enhance conversion rates.
- Managed inbound and outbound inquiries, delivering tailored guidance and support through a dedicated team of counselors and managers.
- Maintained meticulous records in the lead management system and admission portal, ensuring data accuracy and accessibility for streamlined operations.
- Actively communicated course offerings, application processes, and deadlines, empowering prospective students and stakeholders to make informed decisions
- Conducted regular visits to agents' offices, delivering updates on program offerings, admission processes, and university policies.
- Represented the university at various educational fairs and seminars to promote academic programs and connect with prospective students.
Business Manager
Mantra Consulting
02.2019 - 09.2022
- Established and maintained positive and productive relationships with counselors and overseas education consultants
- Held presentations, seminars and spot evaluation sessions
- Developed, implemented and managed digital strategy to maximize international student recruitment
- Communicated to small and large groups in both informal and formal settings
- Trained and mentored new joiners', as well as designed training programs
- Worked pro-actively to generate ideas to develop business opportunities
- Maximized student recruitment to achieve financial goals established for the region
Asst Branch Manager
WWICS Global Law Offices Pvt Ltd
01.2016 - 12.2018
- Responsible to take care of Skilled and student category Clients of the Branch
- Hand-holding the clients for documents and all processes till the approval of PR/ Visa
- Getting their documentation completed and ensuring their cases are filed by the respective Teams in Head Office
- Training and interviewing candidates for the positions vacant in the Branch
- Handling the induction formalities at the Branch Level
- Leading sales of the Branch by guiding the prospective clients
- Taking care of refund and other legal matters at Branch-level
- Organizing seminars for generating prospective leads for the Branch
- Involved with generating of database for the Branch
- Coordinating with the Vendors at local level
Area Manager
Educomp Solutions Pvt Ltd
10.2012 - 12.2015
- Power packed presentations to eminent educationists and influencing them to adopt path breaking Smartclass initiatives
- Relationship management with client schools
- Ensuring higher level absorption of the program by teachers and school to meet program extension and renewal target
- Responsible for cross sell and upsell in the existing schools
- Ensuring smooth collection of payments from schools & Handling Escalations
- Training, coordinate and managing all the resource coordinators in the assigned schools
- Review audits and training sessions for existing schools
- Taking feedback from the teachers and principals to ensure smooth functioning of Smart Class
- Organizing events and seminars to promote the product and coordinate with the clients
Admission Manager
Times Business School
06.2009 - 10.2012
- Coordinate all Admissions- New enrolments and existing students
- Develop and deliver the College admission strategy
- Heading the Admissions campaign and counseling of students and parents for admissions
- Independently carrying out initiatives to get admissions done in the college
- Identifying appropriate opportunities, admission/marketing fairs like fetes, sports activity and program etc
- To promote and get admissions for school
- Develop close association with Commission agents by growing, maintaining, and leveraging network
Team Coach & Trainer
Indian School of Business & Management
03.2006 - 05.2009
- Led a team of counselors and providing post-enrolment service as well as the involvement towards overall smooth functioning of the branch
- Call monitoring, coaching and feedback, responsibility for delivery of the defined customer experience in every call
- Delivery of team sales, service level components, quality and productivity targets & indicators
- Motivation, leadership for a team of 25 and developing future leaders
- People Management, including all HR related issues, as well as staff development
- Contribute for the initial hiring and selecting process of the front line
- Training and development of counselors
- Conducting performance appraisal for the team
- Compiling reports on team's performance and customer feedback
Education
Master of Business Administration - Marketing
ICFAI University
01.2013
Diploma - International Business Management
Ahmedabad Management Association
01.2006
PG Diploma - E- Commerce
H. L. Centre of Professional Studies
01.2005
Master of Commerce -
Gujarat University (H L Commerce College)
01.2004
Bachelor of Commerce -
Gujarat University (H L Institute of Commerce)
01.2002
Skills
- Building cross-functional teams
- Exceptional communication skills
- Critical decision making
- Adaptable
- Transformational leader
- Ability to work independently
- Customer Relationship Management
- Process Improvement
Personal Information
- Date of Birth: 09/27/82
- Gender: Female
- Marital Status: Single
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Gujarati
Bilingual or Proficient (C2)
Timeline
Manager - Marketing & Outreach
Amity University
09.2022 - Current
Business Manager
Mantra Consulting
02.2019 - 09.2022
Asst Branch Manager
WWICS Global Law Offices Pvt Ltd
01.2016 - 12.2018
Area Manager
Educomp Solutions Pvt Ltd
10.2012 - 12.2015
Admission Manager
Times Business School
06.2009 - 10.2012
Team Coach & Trainer
Indian School of Business & Management
03.2006 - 05.2009
Diploma - International Business Management
Ahmedabad Management Association
PG Diploma - E- Commerce
H. L. Centre of Professional Studies
Master of Commerce -
Gujarat University (H L Commerce College)
Bachelor of Commerce -
Gujarat University (H L Institute of Commerce)
Master of Business Administration - Marketing
ICFAI University
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