Sweta Banerjee
Bangalore
Summary
Passionate and creative brand professional with 13 years of experience in brand management. Proven track record of developing and implementing successful brand campaigns that drive customer acquisition and increase brand awareness. Extensive understanding of brand identity frameworks, visual and verbal assets. Excellent communication and leadership skills with the ability to lead and manage a team.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
Work History
Manager
HCL Technologies
11.2019 - Current
- Built, lead and managed shared service brand function set up with Xerox
- Translate essence of the Xerox brand into actions to ensure the brand’s implementation in marketplace and consistent growth in brand value
- Provide consultation to all brand users on brand activation as well as management of Xerox naming and trademarks
- Driven brand marketing efforts across campaigns, social media, content & communities for Xerox
- Developed and Implemented brand guidelines to drive customer acquisition, and increased brand awareness
- Prepared structured framework for objectively measuring efficacy of brand marketing efforts
- Worked with external agency partners, internal channel marketing, design teams globally in ensuring execution conformance
- Worked collaboratively with the social media & product marketing teams in planning and executing new marketing campaign launch to drive customer engagement, acquisition and brand buzz
- Collaborate with cross-functional teams, including developers, project managers, and business analysts to ensure timely and successful delivery of projects
- Establishing design standards and brand guidelines that aligned with Xerox branding standards
- Manage and mentor a team of brand activation specialists, to deliver holistic brand experience for Xerox
- Worked with clients and stakeholders to understand their requirements and develop brand solutions that meet their needs.
Marketing Manager
SureWaves MediaTech Pvt Ltd
04.2017 - 11.2019
- Work collaboratively with a diverse staff team to create and manage cross-organizational, integrated marketing strategies
- Develop relevant creative briefs and strategic input documents for creative development
- To work closely with creative agencies on collateral, campaigns development and handle all end-to-end execution of the campaigns
- To work with the PR agency on strategy and execution of the PR activities in turn driving increased awareness of the brand
- Conceptualization and execution of the digital marketing efforts
- Work with different trade and event platforms to drive awareness and engagement for the brand
- End to end event management
- Work cross-functionally with function managers and leaders to guide and support the development of marketing plans to support business goals.
Assistant Manager Marketing
Manipal Integrated Services
12.2015 - 03.2017
Brand Manager
Kisankraft Machine Tools Pvt.Ltd
02.2015 - 06.2015
Sr. Marketing Executive
Givaudan
07.2013 - 07.2014
Marketing Assistant
Royal Canin India Pvt. Ltd. (Subsidiary of Mars)
05.2011 - 05.2013
Marketing Planner
MPS Food Products Ltd
11.2010 - 04.2011
Education
MBA (Marketing) -
ICFAI Business School
04.2008 - 04.2010
B. Com (Hons.) -
Calcutta University
Kolkata 04.2005 - 04.2008
Skills
Brand Management
Global Client and Stakeholder Management
Team Leadership and Management
Effective time management, prioritizing tasks and meeting deadlines
Strong creative & soft skills combined with an affinity for data
Ability to manage budgets and resources effectively and efficiently
Highly organized and autonomous, but also collaborative and able to work with cross-functional counterparts
Timeline
Manager
HCL Technologies
11.2019 - Current
Marketing Manager
SureWaves MediaTech Pvt Ltd
04.2017 - 11.2019
Assistant Manager Marketing
Manipal Integrated Services
12.2015 - 03.2017
Brand Manager
Kisankraft Machine Tools Pvt.Ltd
02.2015 - 06.2015
Sr. Marketing Executive
Givaudan
07.2013 - 07.2014
Marketing Assistant
Royal Canin India Pvt. Ltd. (Subsidiary of Mars)
05.2011 - 05.2013
Marketing Planner
MPS Food Products Ltd
11.2010 - 04.2011
MBA (Marketing) -
ICFAI Business School
04.2008 - 04.2010
B. Com (Hons.) -
Calcutta University
04.2005 - 04.2008