Sweta Jha
Hyderabad
Summary
A passionate and result-oriented Sales & Marketing professional with 11 years of successful career in FMCG and FMCD Sales – Modern Trade, General Trade,Corporate Sales,Category Management, Product Analysis, Competitor Analysis, Pipeline / Stock Tracking and Distribution management. Proficiency in Sales and Distribution; hands-on experience in FMCG various verticals(9years) and FMCD business- large retail format(3 years). Handled clients namely Reliance, Dmart, More Retail, Metro & Walmart CNC, Spencer,Vishal Mega mart, Vijetha Supermarkets and Firstry (E-com) for modern trade business and Reliance Digital, Croma and Vijay sales in the FMCD business. An effective communicator with excellent relationship building, analytical, interpersonal and problem solving skills, capability to get accustomed with new concepts and responsibilities. Leading a team of regional sales officers across states to develop business across territory. Managing the execution of regional promotions and activities across accounts for profitability.
Overview
12
12
years of professional experience
Work History
Business Manager- Large Format Retail (Reliance Digital ,Croma, Vijay Sales)
IFB Industries
Hyderabad
2021.12 - Current
- Managing 63 cr per annum business of Telangana modern trade ( Reliance Digital,Vijay Sales and Croma)
- Working with Channel partners and category managers for regular flow of Purchase orders
- Ensuring In-store promotions and visibility with the help of team
- Working across cross-functional team of logistics, marketing, finance and accounts
- Monitoring and reviewing sales targets of the sales executive and ensuring targets achieved
- Ensuring Display, planogram and fifo at territory level with the help of team
- Analysing competition visibility and promos scheme and working on counter strategy for the account
- Introducing new sku’s as per the competition and market specific requirement (with the help of Headoffice team).
Associate Key account Manager- Modern Trade-CPD (Jan’21-November’21)
Himalaya Drug Company (Consumer product division)
Hyderabad
2018.02 - 2021.11
- Achieving assigned sales target by ensuring optimum fill-rates across accounts
- Managing 16 cr per annum business of Telangana modern trade
- To evolve and achieve Strategic Annual Operating Business Plans for the defined National Key Accounts
- Planning and Negotiating strategic alliances with key chains(National and regional accounts)
- Developing quarterly activity/ promotional calendar specific to FMCG channel partners
- Execute Marketing events and Promotional Programme by conducting brand-wise promotions
- Handling team of six sales officers, five merchandisers and 70 sales promoters
- Handling Chains namely- Walmart, Metro, Reliance, More Retail, Dmart, Ratnadeep and Vijetha supermarkets
- Enhancing and driving activation and merchandising efforts for volume growth, visibility & availability contributing in the driving of Key Account sales on pan India level
- Plan and deliver Market Share gains in major categories of FMCG products
- Working on clear sales objective along with Key Accounts
- Timely planning on promos, activations, category sales
- TOT planning and adherence to same for better execution on ground w.r.t SOS/Fill-Rate/Cash Till Execution
- Monitoring sales progress of team by weekly tracking of sales by each team member; managing key projects in the state
- Planning the execution of various consumer promotions; evaluating performance and monitoring distributor sales activities
- Ensuring required infrastructure from distributors to ensure timely delivery and effective fill-rates.
Regional Manager- Modern Trade
Himalaya Drug Company (Consumer product division)
Hyderabad
2018.02 - 2020.12
- Achieving assigned sales target by ensuring optimum fill-rates across accounts
- Managing 16 cr per annum business of Telangana modern trade
- To evolve and achieve Strategic Annual Operating Business Plans for the defined National Key Accounts
- Planning and Negotiating strategic alliances with key chains(National and regional accounts)
- Developing quarterly activity/ promotional calendar specific to FMCG channel partners
- Execute Marketing events and Promotional Programme by conducting brand-wise promotions
- Handling team of six sales officers, five merchandisers and 70 sales promoters
- Handling Chains namely- Walmart, Metro, Reliance, More Retail, Dmart, Ratnadeep and Vijetha supermarkets
- Enhancing and driving activation and merchandising efforts for volume growth, visibility & availability contributing in the driving of Key Account sales on pan India level
- Plan and deliver Market Share gains in major categories of FMCG products
- Working on clear sales objective along with Key Accounts
- Timely planning on promos, activations, category sales
- TOT planning and adherence to same for better execution on ground w.r.t SOS/Fill-Rate/Cash Till Execution
- Monitoring sales progress of team by weekly tracking of sales by each team member; managing key projects in the state
- Planning the execution of various consumer promotions; evaluating performance and monitoring distributor sales activities
- Ensuring required infrastructure from distributors to ensure timely delivery and effective fill-rates.
Territory Sales Officer- General Trade
Tata Chemicals ltd (Food division)
Hyderabad
2015.08 - 2018.01
- Sales Management
- Distributor Handling for Hyderabad
- Managing - Salesman and Merchandiser
- ROI management of the distributor for Assigned territory
- Promo Management and New Product placement
- Order Management/Maintaining Optimum stocks (DOH)
- Responsible for Vendor & Product Quality Control
- Managing events.
Sales Officer- General Trade
Hindustan Unilever (Dets)
Vadodara
2014.02 - 2015.03
- Sales Management
- Distributor Handling
- Salesman and Merchandiser Manager
- ROI management of the distributor and assigned territory
- Promo Management and New Product placement
- Order Management/Maintaining Optimum stocks (DOH)
- Vendor & Product Quality Control
- Expiry and Damage Control.
Sales Office (Institutional Sales)
Nestle India Ltd (Nestle Professional Division)
Maharashtra
2012.05 - 2014.01
- Handling Vending beverages and food business in corporate accounts and horeca channel
- Distributor management
- ROI generation from accounts and distribution
- Managing promos and promotional activities in accounts
- Acquiring new accounts and maintaining relations with the existing ones.
Education
Masters of Marketing Management -
Pune University
12.2010
PGDM in Marketing -
Sinhgad Institute of Management(Pune University)
12.2010
B.C.A -
LN Mishra College of Business Management.
01.2010
12th -
Aditya Birla Public School, Renukoot(U.P)
01.2006
10th -
Nirmala Convent High School, Renukoot(U.P)
01.2004
Skills
- Sales and Distribution
- Key Account Sales
- Distribution Management
- Business Partner Management
- Channel Revenue Generation
- Demand Planning
- Product Analysis & Road mapping
- Sales Forecasting
Maritalstatus
Married
Personal Information
Date of Birth: 05/12/1988
Languages
- Hindi
- English
Timeline
Business Manager- Large Format Retail (Reliance Digital ,Croma, Vijay Sales)
IFB Industries
2021.12 - Current
Associate Key account Manager- Modern Trade-CPD (Jan’21-November’21)
Himalaya Drug Company (Consumer product division)
2018.02 - 2021.11
Regional Manager- Modern Trade
Himalaya Drug Company (Consumer product division)
2018.02 - 2020.12
Territory Sales Officer- General Trade
Tata Chemicals ltd (Food division)
2015.08 - 2018.01
Sales Officer- General Trade
Hindustan Unilever (Dets)
2014.02 - 2015.03
Sales Office (Institutional Sales)
Nestle India Ltd (Nestle Professional Division)
2012.05 - 2014.01
Masters of Marketing Management -
Pune University
PGDM in Marketing -
Sinhgad Institute of Management(Pune University)
B.C.A -
LN Mishra College of Business Management.
12th -
Aditya Birla Public School, Renukoot(U.P)
10th -
Nirmala Convent High School, Renukoot(U.P)
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