Passionate explorer with an insatiable wanderlust, always seeking new horizons and cultural experiences
Sweta Khatri
Assistant Manager Marketing
Pune,MH
Summary
Experienced marketing management professional consistently producing high-quality, results-oriented marketing content. Proficient in social media marketing with a focus on identifying emerging market trends. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
9
9
years of professional experience
Work History
Assistant Marketing Manager
Seamless Education & Services Pvt. Ltd.
05.2022 - Current
- Led creative direction for advertising campaigns, ensuring consistent branding across all channels of communication including print, digital, and social media platforms.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Met and exceeded sales and growth goals by maintaining relationships with both customers and vendors.
- Coordinated with design and media teams to develop high-quality creative assets.
- Worked with graphic designers and writers to establish theme and tone for content.
- Improved overall SEO ranking through keyword optimization strategies applied throughout various content pieces.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Coordinated with sales representatives during customer interactions, driving sales and partnerships to increase revenue.
- Improved website visibility through development and implementation of SEO strategies.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Develop, implement, and manage social media strategies to increase brand awareness, engagement, and lead generation.
- Create and curate engaging content for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, etc.
- Monitor, analyze, and report on social media performance using analytics tools.
- Stay up-to-date with social media trends and best practices.
- Completed projects on-time and under-budget by collaborating with sales, technical and customer relations departments.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Digital Marketing Executive
Kaizen Institute South Asia & Africa
05.2021 - 04.2022
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Conducted market research to identify new opportunities and target markets.
- Led a team of digital marketers in executing data-driven strategies to support company-wide goals and initiatives.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Created and managed social media campaigns to increase brand engagement.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that aligned with overall business objectives.
- Continually maintained and improved company's reputation and positive image in markets served.
- Enhanced brand awareness through the creation of compelling social media content and daily management of company profiles.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Increased customer retention rates with personalized email marketing campaigns tailored to individual preferences and behaviors.
- Grew social media following with strategic outreach efforts, influencer partnerships, and engaging content curation.
- Coordinated with design and media teams to develop high-quality creative assets.
- Create and curate engaging content for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, etc.
Digital Marketing Specialist
Technocrats Institute Of Technology
05.2015 - 02.2021
- Managed relationships with external vendors, ensuring timely delivery of high-quality assets for various digital marketing initiatives.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Created customized marketing materials to increase product awareness.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Managed search engine marketing budgets and tracked campaign performance.
- Cultivated a strong online community by engaging with followers, responding to comments and messages, and proactively addressing customer concerns.
- Enhanced user experience on the company website through strategic design updates and content improvements.
- Evaluated new technologies and platforms as potential additions to the overall digital marketing mix based on industry trends and competitive analysis.
- Conducted thorough market research to identify target audience segments and tailor messaging accordingly for maximum impact.
- Created social media content with innovative brand messaging to support new product launches.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Optimized website content and images to improve search engine rankings.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
Education
Masters in Technology - Very Large Scale Integration
Suresh Gyan Vihar University
Jaipur, India 04.2001 -
Bachelor of Technology - Electrical, Electronics And Communications Engineering
Suresh Gyan Vihar University
Jaipur, India 04.2001 -
Senior Secondary School - Maths Science
St.John's Senior Secondary School
Damoh, India 04.2001 -
Skills
Brand Management
undefinedInterests
I delight in crafting captivating social media posts featuring travel adventures and cherished moments with my little one through photos and videos
Social Media- In my free time, I also enjoy being an Instagram influencer, connecting with audiences
In my free time, I also enjoy being an Instagram influencer, connecting with audiences through my blog under the username 'thefoodie_punjaban'. Starting with a focus on food blogging, I've expanded my content to include travel, lifestyle, skincare, and product reviews. Through my blog, I've had the opportunity to review numerous products, sharing my experiences with my engaged audience.
Timeline
Assistant Marketing Manager
Seamless Education & Services Pvt. Ltd.
05.2022 - Current
Digital Marketing Executive
Kaizen Institute South Asia & Africa
05.2021 - 04.2022
Digital Marketing Specialist
Technocrats Institute Of Technology
05.2015 - 02.2021
Masters in Technology - Very Large Scale Integration
Suresh Gyan Vihar University
04.2001 -
Bachelor of Technology - Electrical, Electronics And Communications Engineering
Suresh Gyan Vihar University
04.2001 -
Senior Secondary School - Maths Science
St.John's Senior Secondary School
04.2001 -
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