Sweta Kumari
Advisor , Dell Technologies
Bangalore
Summary
Results-driven marketing analytics professional with expertise in conducting comprehensive data analysis to drive strategic decision-making and enhance business performance. Proven track record of delivering actionable insights through advanced analytical solutions and collaborative stakeholder engagement. Seeking to leverage skills and experience to contribute to the success of a dynamic organization in the field of marketing analytics.
Overview
18
18
years of professional experience
2007
2007
years of post-secondary education
Work History
Marketing Analytics
Dell Technologies
Bangalore
11.2020 - Current
- Company Overview: Customer and Marketing Analytics
- Driving Go-To-Market Strategies: provided directional insights and analysis to support sales and go-to-market (GTM) teams in campaign performance evaluation and campaign design.
- Stakeholder Collaboration: worked closely with stakeholders across the organization to gather requirements and identify underlying business problems.
- Innovative Solution Creation: collaborated with leadership and subject matter experts (SMEs) to create innovative analytical solutions for business challenges.
- Data Utilization: leveraged expertise in various data types such as orders, merchandising, customer data, click stream (digital), marketing, and promotions data to provide effective analytical solutions.
- Campaign Performance Analysis: Provided Directional Insights and Campaign Performance Analysis to Aid in Campaign Design and Optimization, Improving Marketing Effectiveness.
- Data Quality & Governance: Ensured Data Integrity and Accuracy by Implementing Data Quality Checks and Maintaining Governance Standards Across All Analytics Processes.
- Global Communication & Support: Provided support and communication for stakeholders across EMEA, and the USA.
- Customer and Marketing Analytics
- Proficient in using Adobe Analytics for tracking user behavior, funnel analysis, and deriving actionable insights from digital engagement data.
- Working knowledge of Hadoop for handling large-scale data processing and querying in a distributed environment.
- Experienced with Jira, Confluence, and Apache Airflow for project tracking, collaboration, and managing data pipelines.
- Skilled in analyzing web experience metrics including Click-Through Rate (CTR), Conversion Rate (CVR), Visits, and other performance indicators to drive data-informed decision-making.
- Monitored marketing analytics to identify trends, adjust strategies as needed, and maximize return on investment.
Team Lead
Oracle India
Bangalore
05.2017 - 11.2020
- Company Overview: Team Lead - Marketing Analytics: Reporting
- I am responsible for producing regular reports that enable the team to understand marketing's contribution to the business, root causes of the performance and strategies for optimizing performance.
- Campaign performance: Work in partnership with Product Marketing to select and drive the optimal mix of marketing activities within campaigns to achieve corporate objectives- including lead generation, opportunity creation, and marketing-sourced revenue.
- Liaise with Product Marketing and associated stakeholders to develop high-impact marketing campaigns for company's products; identify the most effective messaging, value proposition, channels and calls to action.
- Sales performance/lead, pipeline, revenue: Build financial and results forecasts to predict and control marketing spend and measure effectiveness of marketing activities.
- Client Trending: Bench marking, trending, data mining and data analytics - review client data for trends and areas important to client or industry changes - proactively communicate findings to account management team.
- Stakeholder management: gathering information from stakeholder and providing best solution.
- Content management /analysis: Analyzing sales central data/content by the seller, generating lead.
- Team Lead - Marketing Analytics: Reporting
- Established clear performance metrics for the team which helped in tracking progress towards set targets effectively.
Analyst
Cisco Systems, Inc.
Bangalore
08.2015 - 05.2017
- Company Overview: Analyst: Reporting, Analytics & Consulting
- Reporting and data analysis: Create reports and analyze data for stakeholders globally.
- Data Integrity check: Manage and/or support various process improvement initiatives and other special projects designed to improve business effectiveness.
- Ad hoc reporting: Regular/Ad hoc management of data and documents related to several business processes.
- Data mining & Data clean up: Consistent data processing/reporting support & data clean up to help global team.
- Analyst: Reporting, Analytics & Consulting
Analyst
BCD Travel
11.2012 - 08.2015
- Company Overview: Analyst: Analytics & Consulting
- Client & Industry Trends reports: Proactively communicate with Accounts Management team about client and industry trends by reviewing client and industry data.
- Strategic: Gain understanding of the strategic vision, business and tactical plan and culture; supporting account management globally.
- Analytics: Analyze customer travel patterns and make recommendations to account management for cost savings and productivity enhancements.
- Consultative: Provide consultative input and delivery of strategic business reviews which may include presentation and/or delivery as scheduled per account management and client needs.
- KPI / SLA Development: Assist Account Manager in developing, implementing and delivery of KPI's and SLA's as agreed in the sales process.
- Training: Organize and Participate In Global Account Management Training As Per Requirement.
- Analyst: Analytics & Consulting
- Enhanced team collaboration by providing clear communication of complex findings through visualizations and reports.
- Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency.
Consultant
Genpact
Bangalore
10.2009 - 11.2012
- Company Overview: Sales and Marketing Analytics, India - Consultant (Client/project Management)
- Understand client brief, define the scope of project, set timeline for delivering project, manage deliverables via prototypes required to meet targeted delivery while managing risks, barriers, and set-backs for project delivery.
- Work as project/delivery lead for cross functional teams that work towards delivering end client deliverable.
- Provide consultation to clients at associate/director levels on key business issues, find solutions leveraging existing client data and other market information.
- Provide Brand Analysis, insights, new brand performance tracking and trend analysis of CPG industry.
- Grow relationship and account by understanding the client's business challenges, key stake holders, data available and way of absorbing analysis.
- Sales and Marketing Analytics, India - Consultant (Client/project Management)
Research Analyst
Thomson Reuters
Bangalore
07.2007 - 10.2009
- Company Overview: Research Analyst
- Verification of Futures/Derivative for markets like LME (London Metal Exchange) and updating any changes into Storage database.
- Analyzing the historical prices of different markets and in case of any discrepancy found, the same is updated to correct the stored data.
- Updating and maintaining new and existing contracts to the database throughout the year.
- To cascade all the changes taking place at the Exchange level and to make do changes in the process.
- Providing resolution to customer's queries posted on our own customized Siebel workgroup.
- Research Analyst
Education
MBA - Finance
AIMA
Bangalore07.2007
Skills
- Marketing analytics
- Cross-functional teams' leadership
- Stakeholder management
- Budgeting & Forecast
- Campaign performance Analysis
- Sales forecasting
- Analytics and Content Analysis
- Financial Acumen in Capital Markets
- Integrated marketing strategies
- Content marketing strategies
- Marketing analytics tools
- Digital marketing analytics
Tools Knowledge :
Power BI
SQL
Adobe analytics
Accomplishments
- Nominated by client/account manager for COE (centre of excellence) travelled Mexico for award.
- Travelled USA & UK for training and client interaction.
- Recognized as Top 20 performer for US CPG retail.
- Received CSAT Award in 2013.
- Received Bronze awards and Spot awards for exceptional team and individual performance.
Tool Knowledge
- Proficient in MS PowerPoint & Excel
- Experienced in SQL and Learning Python
- Proficient in Power BI
- Working Knowledge of Oracle analytics cloud
- Familiarity with Salesforce CRM
- Working Knowledge of Tableau
Timeline
Marketing Analytics
Dell Technologies
11.2020 - Current
Team Lead
Oracle India
05.2017 - 11.2020
Analyst
Cisco Systems, Inc.
08.2015 - 05.2017
Analyst
BCD Travel
11.2012 - 08.2015
Consultant
Genpact
10.2009 - 11.2012
Research Analyst
Thomson Reuters
07.2007 - 10.2009
MBA - Finance
AIMA
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