Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Languages
References
Timeline
Generic
SWETA PRADHAN

SWETA PRADHAN

DIGITAL MARKKETING SPECIALIST
SILIGURI,WB

Summary

Led and managed digital marketing teams, executing campaigns from start to finish across Google Ads, Facebook Ads, LinkedIn Ads, and CRM platforms. I am skilled in automating workflows, reporting, and analytics to improve efficiency and ROI. I am known for solving problems and have experience in optimizing campaigns, conducting market research, creating content, managing websites, budgeting, and remarketing. I combine leadership with practical execution to drive business growth.

Overview

1
1
year of professional experience
1
1
Certification

Work History

Digital Marketing Specialist

CLUBSIDE TOURS AND TRAVELS
07.2023 - 10.2024
  • Led and managed a digital marketing team. Trained team members on paid campaigns, analytics, and CRM tools. Directed and optimized campaigns on Google Ads, Facebook Ads, and LinkedIn Ads.
  • Built and automated performance dashboards in Google Looker Studio, which delivered real-time campaign insights and saved hours of manual reporting.
  • Designed and executed email marketing campaigns through Bravo. Conducted market research, competitor analysis, content creation, and website building.
  • Managed campaign budgets, remarketing strategies, and telephony integrations.
  • Recognized as the key problem solver on the team. Consistently troubleshot campaign issues and provided practical insights. Provided weekly and monthly reports to management to support data-driven decisions.

MIS Executive

CLUBSIDE TOURS AND TRAVELS
07.2023 - 10.2024
  • Managed and analyzed large business datasets to spot trends, performance gaps, and chances for process improvement.
  • Automated reporting processes in Excel and Google Sheets using formulas, pivot tables, and macros.
  • Designed and delivered management dashboards with clear KPIs.
  • Offered actionable insights on sales, operations, and marketing performance to support business growth strategies.
  • Worked with different departments to ensure data accuracy, consistency, and timely reporting across functions.
  • Provided regular reports and dashboards to management, making performance tracking and business reviews more efficient.

Education

Master of Computer Applications - Computer Applications Development

ASSAM DON BOSCO UNIVERSIY
GUWAHATI
07-2023

Bachelor of Science - Computer Science

SALESIAN COLLEGE,SILIGURI
SILIGURI
08-2021

Skills

  • Google Ads, Meta Ads, LinkedIn Ads
  • Google Analytics, Tag Manager, Looker Studio
  • SEO, A/B Testing, Competitor Analysis
  • Email Marketing & Automation (incl Aisensy)
  • CRM Tools (Zoho, HubSpot, Bravo)
  • Campaign Budgeting & Market Research
  • Content Creation & Website Management
  • Advanced Excel & Google Sheets (Data Analysis, Reporting, Dashboards)
  • Team Leadership & Training

Accomplishments

  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Supervised team of 7 staff members.
  • Recognized for Rising star Award for the FY 2023-24

Certification

  • Google looker studio certification.
  • Profit explosion mastery program - BCI


Languages

English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Nepali
Bilingual or Proficient (C2)
Bengali
Intermediate (B1)

References

Mrs. Antusha Das

HR Manager, Clubside Tours and Travels.

hr@clubside.in | 8250041273


Timeline

Digital Marketing Specialist

CLUBSIDE TOURS AND TRAVELS
07.2023 - 10.2024

MIS Executive

CLUBSIDE TOURS AND TRAVELS
07.2023 - 10.2024

Master of Computer Applications - Computer Applications Development

ASSAM DON BOSCO UNIVERSIY

Bachelor of Science - Computer Science

SALESIAN COLLEGE,SILIGURI

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