Swetha C
Bengaluru
Work Preference
Summary
Dynamic and results-oriented marketing professional with over 10 years of experience in developing and executing integrated marketing strategies that drive engagement and revenue growth. Proven expertise in digital campaigns, brand management, event marketing, and cross-functional leadership, consistently delivering innovative initiatives that elevate brand presence. Currently spearheading marketing efforts for India and Nepal at Alltech, leveraging a deep understanding of market dynamics to enhance brand visibility and customer engagement. Committed to fostering collaborative environments that inspire teams to achieve exceptional results.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Assistant Marketing Manager - India & Nepal
Alltech Biotechnology Pvt Ltd
01.2025 - Current
- Owned end-to-end marketing strategy and execution, including campaign planning, multi-channel rollout, performance tracking, and post-campaign optimization to deliver measurable business impact.
- Led cross-functional teams to deliver high-impact product launches and compelling brand storytelling across markets.
- Directed integrated brand promotion initiatives for core product portfolios across poultry, dairy, and aquaculture segments, driving double-digit revenue growth (15–25%) in priority categories.
- Analyzed customer insights, market trends, and consumer behavior to develop data-driven, actionable marketing strategies.
- Led international events, conferences, customer engagement programs, and technical seminars to strengthen brand credibility and customer relationships.
- Provided strategic, actionable insights to senior business leaders to support growth planning, portfolio expansion, and innovation initiatives.
- Managed marketing budgets with strong financial discipline, ensuring optimal allocation and high return on investment.
Marketing Coordinator
Alltech Biotechnology Pvt Ltd
01.2022 - 12.2024
- Strengthened brand visibility and ensured consistent messaging across all marketing touchpoints, including digital platforms, events, PR, and trade marketing.
- Led branding material finalization and procurement, including vendor sourcing, negotiation, and coordination.
- Enhanced customer engagement through tailored content strategies and localization across 5+ languages and regional markets.
- Planned and executed successful seasonal and integrated marketing campaigns from ideation to rollout, including Aflatoxin in Milk, Allzyme SSF, De-Odorase, and Gut Health campaigns.
- Developed comprehensive sales enablement tools, including presentations, flyers, value propositions, case studies, and training materials to support field teams.
- Supported and executed new product launches, including Viligen, MLR 200, Digest P3, Bioplex Aqua Boost, Mycosorb FS, Allzyme Prime, Bioplex Prime, and Feed ReCap.
- Delivered end-to-end video documentary projects, managing concept development, content creation, editing coordination, and final delivery.
Marketing Executive
Alltech Biotechnology Pvt Ltd
01.2014 - 12.2021
- Executed campaigns in South Asia.
- Led rebranding and SEO initiatives.
- Conducted outreach events and trainings.
- Completed and submitted monthly and yearly reports to support executive decision making.
Marketing Coordinator
Consim Info Pvt Ltd / Indiaproperty.com
12.2011 - 01.2014
- Managed post-sales and client communication.
- Answered general marketing department inquiries by email, phone, and mail.
- Tracked and reported on marketing campaign responses.
Education
Bachelor of Commerce - Accounting
Bangalore University
Bengaluru, India03-2014
High School Diploma -
Sri Sai College For Women
Bengaluru, India03-2009
Skills
- Strategic Marketing Planning
- Campaign coordination
- Social media management
- Brand Development
- Event management
- Proficient in Adobe Creative Suite
- Market Research & Competitor Analysis
- Vendor & Budget Management
Accomplishments
- Best Supporting Team Member (2022),
- Best Team Player (2023),
- Outstanding Contribution Award (2024) – [Alltech Biotechnology Pvt Ltd]
Certification
- Alltech Talent Development Programme — Bangkok, Thailand | 2016
- Asia Pacific Marketing Training — Ho Chi Minh City, Vietnam | 2018
- Back to Basics Programme — Lexington, Kentucky, USA | 2025
Key Events & Campaigns
- Annual meetings in Sri Lanka, Malaysia, Singapore, Visakhapatnam, Dubai
- President Club (USA), Alltech ONE Idea Forum (Pune, USA), Alltech ONE
- Exhibitions: Poultry India, Aqua Expo-Kolkata, CLFMA Symposium
- Schools: Poultry, Dairy, Breeder, Layer, Aqua (Pan-India)
- Poultry Nutrition summit in Sri Lanka
Software Proficiency
- Adobe Illustrator CS6: Very Good
- Adobe Photoshop CS6: Very Good
- MS Office: Word, Excel, PowerPoint, Access
Interests
Dancing, Listening to Music, Reading Fiction Novels
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Languages
English
Bilingual or Proficient (C2)
Quote
I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.
John Cage
Software
Adobe Illustrator
Interests
Reading
Travel
Dance
Timeline
Assistant Marketing Manager - India & Nepal
Alltech Biotechnology Pvt Ltd
01.2025 - Current
Marketing Coordinator
Alltech Biotechnology Pvt Ltd
01.2022 - 12.2024
Marketing Executive
Alltech Biotechnology Pvt Ltd
01.2014 - 12.2021
Marketing Coordinator
Consim Info Pvt Ltd / Indiaproperty.com
12.2011 - 01.2014
Bachelor of Commerce - Accounting
Bangalore University
High School Diploma -
Sri Sai College For Women