Swetha Parasuraman
Marketing Content Manager
Chennai,Tamil Nadu, India
Summary
Marketing professional with proven experience in planning and coordinating digital accessibility marketing strategies and activities, specializing in presenting products and services and identifying competitors’ strengths and weaknesses to attract new potential customers. Strong expertise in implementing social media strategies with the goal of generating leads, driving traffic, and boosting sales.
Overview
4
4
years of professional experience
2
2
years of post-secondary education
5
5
Certificates
4
4
Languages
Work History
Marketing Content Manager
Codemantra
Chennai, Tamil Nadu, India
07.2022 - Current
- Created thought leadership content which resulted in 122% increase in average web traffic month over month.
- Created compelling email scripts for nurture campaign targeted at existing and potential customers which resulted in100% increase in brand awareness about latest product offerings and updates.
- Crafted targeted social media campaign across LinkedIn, Twitter, Facebook, Pinterest channels which resulted in CTR increase by 5.4% within first month.
- Researched and analyzed keywords for compelling blogs and articles which increased organic keywords in Top 10 by 202 for high-volume searches and ranked First in SERP.
- Implemented customized LinkedIn In Mail campaign which resulted in 133% increase in search appearances and 800 unique visitors in single month.
- Maintained content marketing calendar to schedule creation and delivery deadlines and conducted regular content audits to identify gaps and redundancies of content
- Collaborated with designers and developers to deliver on-brand content in alignment with brand vision
Senior Content Writer
Codemantra
Chennai, India, Tamil Nadu
06.2021 - 06.2022
- Created 50 in-depth blogs which resulted in 35% increase in monthly web traffic, attracting close to 6,000 unique visitors.
- Crafted unique and thought leadership content which resulted in 40% spike in conversions.
- Ideated and developed event and product brochures which resulted in attracting close to 800 attendees and 150 follow-up meetings.
- Completed thorough research into assigned topics and managed competing deadlines with efficiency
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach
- Developed content for press releases and newsletters to promote products and services
Senior Alt Text Writer/Reviewer
Codemantra
Chennai, India, Tamil Nadu
11.2019 - 05.2022
- Authored alt text for over 8,000 images resulting in 70% improvement in user experience
- Mentored team of 10 junior alt text writers, increasing team's output by 50%
- Implemented SEO strategies in alt text writing resulting in 20% increase in organic website traffic
- Selected material to develop interesting and professional presentations for different formats
- Disseminated news content through social media for better engagement with audiences and faster reporting
- Participated in editorial meetings to discuss story ideas and content
- Edited, proofread and fact-checked content for accuracy
Education
Master of Science - Microbiology
University of Madras
Chennai, India 07.2005 - 05.2007
Skills
SEO
Content Marketing
Social Media Advertising
Google Analytics
Keyword Research
Teamwork
Leadership
Creativity
Communication
Accomplishments
- Created a customized LinkedIn InMail campaign which resulted in a 133% increase in search appearances and 800 unique visitors in a single month.
- Created a targeted social media campaign across LinkedIn, Twitter, Facebook, Pinterest channels which resulted in a CTR increase by 5.4% in the first month.
- Actively engaged and answered questions on Quora which resulted in appearing in the top searched expertise on Quora.
Certification
Hubspot Digital Marketing Certified
Music, Cuisines, Culture, Hiking
Love to explore music genres, cuisines and cultures of various countries. Passionate about exploring hidden trails!
Timeline
Hubspot Digital Marketing Certified
08-2023
Semrush Content Marketing Toolkit Course
08-2023
Hubspot SEO Certification
08-2023
LinkedIn Learning Marketing Foundation Analytics
04-2023
Ken Blanchard on Servant Leadership
04-2023
Marketing Content Manager
Codemantra
07.2022 - Current
Senior Content Writer
Codemantra
06.2021 - 06.2022
Senior Alt Text Writer/Reviewer
Codemantra
11.2019 - 05.2022
Master of Science - Microbiology
University of Madras
07.2005 - 05.2007