Summary
Overview
Work History
Education
Skills
Software
Certification
Timeline
Generic

Swetha R

YouTube Cluster Manager
Chennai,Tamil Nadu

Summary

Dynamic and results-driven YouTube Channel Manager with 6+ years of experience in managing and growing YouTube channels. Proven track record in developing content strategies, optimizing videos for maximum reach, and engaging with audiences. Adept at using analytics to drive decisions and improve channel performance. Passionate about creating high-quality content and fostering community growth.

Overview

6
6
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
3
3
Languages

Work History

Cluster Manager - YouTube

Trend Loud Digital India Private Limited
09.2022 - Current
  • Develop and implement content strategies that increase viewership and subscriber base, focusing on positive and engaging content.
  • Optimize videos for search and discovery, utilizing SEO best practices and keyword research.
  • Manage top celebrity creators, ensuring their content aligns with the channel's strategy and goals.
  • Excel in client handling, building and maintaining strong relationships with clients.
  • Coordinate and execute movie promotion campaigns, leveraging content and strategic partnerships to maximize reach and engagement.
  • Plan and organize events for clients, ensuring seamless execution and high-impact results.
  • Engage with audience through comments, live chats, and community posts to build a loyal fanbase.
  • Monitor channel analytics to track performance, identify trends, and adjust strategies accordingly.
  • Collaborate with marketing and social media teams to promote content across various platforms.
  • Possess extensive knowledge of AdSense, including its functionality and issue resolution.
  • Oversee video production from ideation to publication, ensuring content aligns with brand guidelines and promotes positive messages.
  • Increased client satisfaction by addressing client concerns promptly and implementing appropriate solutions.
  • Established long-term client relationships through consistent delivery of high-quality products and services.
  • Conducted regular meetings with team to discuss issues, concerns and updates

Online Video Operations Executive

DIVO Digital Media & Music Company
Chennai
07.2021 - 08.2022

Distribution Management

  • Content Delivery & Publishing on all platforms

YouTube Network Channel Management

  • Basic Content Curation
  • Scheduling & Publishing of videos
  • Channel Analytics & Optimization
  • Copyright Management
  • Keywords, Description & Title Planning
  • Audience Engagement
  • Partnership Development
  • Channel Promotional Activity Planning
  • Channel Improvement Strategy
  • Understanding YouTube Terms & Guidelines
  • Understanding YouTube Usage Policies
  • Understanding Content ID
  • Creating New Channel Assets
  • Managing and coordinating with clients

Executive - Digital Executive

TRUEFIX MEDIA TRANSFORMATION PRIVATE LIMITED
02.2018 - 07.2021
  • Assisted in developing and executing content plans, contributing to increase in subscriber count.
  • Engaged with viewers in comments and community posts to foster sense of community.
  • Analyzed channel metrics and provided reports to senior management for strategy adjustments.
  • Conducted keyword research and implemented SEO tactics to enhance video visibility.

Education

Master of Science - Electronic Media

Anna University
Chennai, India
06.2013 - 06.2018

Skills

  • YouTube SEO and Algorithm

  • Performance Tracking and Evaluation

  • Multitasking

  • Team Leadership

  • Problem-solving aptitude

  • Project Management

  • Monetization Strategies

  • Social Media Integration

  • Analytics and Performance Tracking

  • Audience Engagement and Community Management

  • Content Strategy and Planning

  • YouTube SEO and Algorithm

Software

Ms Office

Spreadsheet

Canva

Audacity

Certification

Asset Monetization Assessment

Timeline

Asset Monetization Assessment

12-2023

Content Ownership Assessment

11-2023

Cluster Manager - YouTube

Trend Loud Digital India Private Limited
09.2022 - Current

Online Video Operations Executive

DIVO Digital Media & Music Company
07.2021 - 08.2022

Executive - Digital Executive

TRUEFIX MEDIA TRANSFORMATION PRIVATE LIMITED
02.2018 - 07.2021

Master of Science - Electronic Media

Anna University
06.2013 - 06.2018
Swetha RYouTube Cluster Manager