Swetha S.N

• Working as a customer marketing specialist with over 13 years of experience in building e-newsletters, managing channel partner conferences, NPI launches, content management, Go-to market strategy for new product launches, social media campaigns, paid media, lead nurturing, website branding, webinar management and building meaningful customer interaction
• My strength is to identify the needs and act fast and get a solution that works the best for our stakeholders.
• Enhanced brand visibility by strategically developing and executing targeted marketing campaigns.
• Increased revenues and supported business goals by developing channel related strategies and campaigns.

• Boosted sales revenue with effective channel marketing initiatives, including co-marketing programs and incentives.
• Collaborated with marketing and sales managers on go-to-market strategy.
• Facilitated channel partners'' access to training resources, enabling them to better represent the company''s products and services.
• Provided ongoing support to ensure that all partners had access to up-to-date information about new products or service offerings from our organization.
• Implemented targeted lead generation campaigns for channel partners, driving higher quality leads into their pipeline.
• Coordinated channel events and built marketing strategies to support corporate targets.
• Oversaw regional marketing program execution to drive awareness, generate demand and increase conversion.
• Optimized marketing budget allocation by regularly analyzing campaign performance and adjusting strategies accordingly.
• Developed creative promotional materials tailored to each channel partner''s unique needs and target audience.
• Monitored partner performance metrics, providing regular updates to senior management on progress towards established objectives.
• Developed customized sales tools and collateral materials designed specifically for use by channel partners in their respective markets.
• Managed and participated in regional events, industry meetings, conferences and trade shows to improve brand awareness.
• Enhanced partner relationships through continuous communication and support for promotional campaigns.
• Identified appropriate marketing channels and target customers for campaigns.

• Developed customized sales tools and collateral materials designed specifically for use by channel partners in their respective markets.
• Managed MDF funds
• Program managed the E-newsletter called Stay Tuned in two languages- Chinese and English
• Improved the overall readability for channel partner newsletter and CHAMP usage by 50%

• Collaborated with cross-functional teams to achieve project goals on time.
• Improved customer satisfaction rates through proactive problem-solving and efficient complaint resolution.
• Worked on sales collaterals, website branding and content management
• Developed over 55 sales win for channels and increased content and stay tuned newsletter performance by 60%

• Responsible for managing PH newsletters based in UK
• Editing, proofreading, content creation, categorizing the articles to suit the genre, maintaining newsletters for magazine printing.
• Executed over 250+ newsletter for project howden