Swetha Sooda
Marketing and Product Development
Ambattur
Summary
Knowledgeable with solid background in product management and track record of driving product success. Effectively managed product life cycles and collaborated with cross-functional teams to launch innovative products. Demonstrated leadership and strategic planning skills to enhance market positioning and customer satisfaction.
To pursue a career in an Organization that provides a fortifying work environment and allows me to grow both professionally, individually, and to share the best out of my learnings, knowledge, and experience to the association.
Overview
15
15
years of professional experience
3
3
Certifications
3
3
Languages
Work History
Regional Product Manager
Vikas Publishing House Pvt. Ltd
09.2017 - Current
- Manage the concept, design, sample production, testing, forecasting, cost, mass production, promotion, support, and finally, the product's end of life.
- Delivers the operating plan: the achievement of growth objectives, including market share, revenue, profit, and return on investment for all the channels, categories of business, and key customers.
- Responsible for managing and implementing marketing activities through research, strategic planning, and implementation.
- Promote the product to the external key stakeholders, such as principals, academic heads, and members of the school management.
- Training the user, schoolteachers, before and after subscription on effectively using the book and the digital supplements provided. Training the sales team on the new and existing products.
- Traveling across Tamil Nadu, Andhra Pradesh, and Telangana for product promotion, demonstration, and training.
- Being a liaison between the editorial team and the sales team on collecting market feedback, improving, and coming up with new products.
- Coordinating with the digital, editorial, sales team, and the vendors for product development and idea design.
- Conducted workshops and training programs for the teachers on motivational, leadership, and management topics, apart from the product orientation.
- Moderating and organizing webinars and workshops, product orientation for the schools, and teachers across South India, digitally encompassing more than 500 schools across South India.
- Enhanced customer satisfaction by addressing feedback and implementing necessary product improvements.
- Developed innovative marketing strategies for increased product visibility and customer engagement.
- Led cross-functional teams to successfully launch new products within tight deadlines and budget constraints.
- Improved product performance by conducting extensive market research and competitor analysis.
Assistant Professor
M.O.P. Vaishnav College for Women
06.2012 - 01.2016
- Training the students of the media department on the subjects: Film studies, media aesthetics, Development of electronic media, Radio production, and Television production.
- Headed the Environmental Studies Department in 2015-2016 for the entire college.
- Organized the Model United Nations summit for the Electronic Media Department.
- Organized workshops and radio jockey programs for the students of the media department.
Executive Associate
Audi Chennai
03.2011 - 01.2012
- Worked in the accoutrements department by achieving the targets given.
- Worked closely with the sales team and service team for the accessories fittings in the car.
- Regular follow-ups with the clients on the accessories fittings and the purchase of new accessories.
Education
MBA - Sales and Marketing
University of Madras
01.2012
M. Phil - Mass Communication and Journalism
Vinayaka Missions University
Salem, Tamil Nadu01.2009
M. A. - Communication
M. O. P. Vaishnav College for Women
01.2008
BBA - business administration
M. O. P. Vaishnav College for Women
01.2006
SSLC -
Agarwal Vidhyalaya
Skills
Product portfolio management
Pricing strategy
Product launches
Marketing communications
Product demonstrations
Competitive analysis
Customer segmentation
Product roadmapping
Product analytics
Product training
End to end feature delivery
Certification
Coursera – Certified Blended Learning Trainer.
Awards
- Innovation to adoption Champion – reflection of hard work, dedication, and commitment July 2024 - 2025.
- Dynamo Achiever award – commitment to excellence and hard work, 2023 – 2024.
- Ace Award – Exceptional performance in product and marketing – 2022 – 2023.
- The Arch Award – in recognition of outstanding performance – 2021 - 2022.
- STAR Product Manager award across India for best performance -17-18.
Publications
- Published a paper in Syndicate The Journal of Management on 2016-03-16. Customer Relationship Management to Customer Managed Relationship. ISSN 2278 8247.
- Published a paper in the International Seminar on Social Networking and its Impact on Communication on 2016-03-11. Facebook Impact on Teenagers -ISBN 978-93-82570-55-4.
University Ranks
- 2006 - Secured 23rd rank in English examination conducted by the University of Madras.
- 2006 - Secured 29th rank in the Sanskrit examination conducted by the University of Madras.
Disclaimer
I hereby declare that the information furnished above is true to the best of my knowledge. (M. Swetha Sooda)
Timeline
Regional Product Manager
Vikas Publishing House Pvt. Ltd
09.2017 - Current
Assistant Professor
M.O.P. Vaishnav College for Women
06.2012 - 01.2016
Executive Associate
Audi Chennai
03.2011 - 01.2012
M. Phil - Mass Communication and Journalism
Vinayaka Missions University
M. A. - Communication
M. O. P. Vaishnav College for Women
BBA - business administration
M. O. P. Vaishnav College for Women
MBA - Sales and Marketing
University of Madras
SSLC -
Agarwal Vidhyalaya