Swetha Srihari
Chennai
Summary
Results-driven Marketing Leader with 13.5+ years of experience in digital marketing, performance marketing, and brand growth across B2B and B2C industries. Skilled in strategic planning, demand generation, SEO/SEM, paid media, influencer marketing, PR, and marketing automation, with a proven record of optimizing budgets and delivering measurable ROI. Adept at managing multi-million-dollar marketing spends, scaling cross-functional teams, and executing data-driven campaigns that accelerate pipeline growth and customer acquisition. Experienced in UI/UX improvements, conversion rate optimization (CRO), and reputation management, driving significant increases in traffic, engagement, and brand trust. Proficient in marketing technology stacks (GA4, HubSpot, Zapier, Salesforce, LinkedIn Ads, Google Ads, Meta Ads, TikTok Ads) and delivering C-suite-ready analytics reports for informed decision-making. Recognized for strong leadership, stakeholder management, and the ability to align marketing strategy with overall business goals. Possess a valid B1 visa with 10-year validity, enabling global business travel and cross-border client engagement.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Head of Marketing
EB1A Experts
01.2025 - Current
- Spearhead a 15-member cross-functional team; own end-to-end strategy, execution, and performance across paid, organic, social, PR, and influencers.
- Manage a $500K budget across LinkedIn, Google Ads, Meta, TikTok, media buys, influencer marketing, and PR to maximize ROI and pipeline impact.
- Delivered 19.87% ROAS in Mar–April through advanced targeting, creative iteration, and A/B testing.
- Reduced CPL from $135–$150 to $75–$80 and improved CAC from $5,498 to $2,398 by optimizing targeting, creatives, landing pages, and nurture flows.
- Generated ~1,082 Marketing Qualified Leads (MQLs) and streamlined the MQL→Sales handoff to improve conversion velocity.
- Championed influencer and PR programs, lifting brand presence by 38% and expanding top-of-funnel reach across channels.
- Owned online reputation management on Reddit and Trustpilot; resolved negative feedback and strengthened brand sentiment.
- Redesigned and optimized website UI/UX, driving +40% overall traffic and +33% organic traffic through CRO and SEO best practices.
- Engineered high-performing email programs in HubSpot, maintaining 0% spam score, 62–68% open rates, and 51–56% click rates.
- Automated lead workflows via Zapier to cut first-response TAT from 24 hours to 1 hour, accelerating qualification and meetings booked.
- Planned and executed a large-scale corporate event in Seattle, Washington, hosting 250+ attendees including industry leaders and clients. Successfully managed end-to-end logistics, marketing promotions, and stakeholder engagement to strengthen brand presence and business relationships.
- Directed presales/dialer operations to improve speed-to-lead and lead-to-opportunity conversion rates.
- Published executive-ready monthly reports with funnel metrics, ROAS, CAC/LTV, cohort views, and actionable insights.
Head of Digital Marketing
Resilience Solutions
01.2024 - 12.2024
- Owned digital transformation and performance growth with a $1.2M budget; reported to the CEO and led cross-functional initiatives across SEO, paid media, and lifecycle.
- Established a mobile-first strategy, raising mobile traffic by 22%.
- Led SEO programs to deliver +115% overall traffic; built content and technical SEO roadmaps.
- Lifted paid search ROI by 60%, achieved 45% CTR, reduced CPA to $15, and drove $2.2M in attributed revenue.
- Increased organic sales by 40% (~$2M) and doubled conversion rates via CRO and content strategies.
- Mentored a 9-member team; improved collaboration and throughput across marketing and operations.
- Launched GTM plans and brand initiatives; built influencer partnerships to expand qualified demand.
- Designed and rolled out a customer loyalty program that improved retention (X% placeholder in source); formalized lifecycle touchpoints.
Digital Marketing Manager
SourceFuse Technologies
11.2022 - 12.2023
- Designed and oversaw the digital marketing function: database management, email, display advertising, and paid campaigns.
- Increased website traffic by 25%, delivering more qualified organic leads.
- Developed and monitored Google Ads budgets to maximize lead generation and efficiency.
- Planned and managed social media programs, including LinkedIn Ads, to grow awareness and pipeline.
- Prepared detailed performance reports: Google Analytics, keyword trends, technical SEO, and campaign ROI.
- Executed on-page/off-page SEO including competitor analysis, XML sitemaps, keyword research, and link-building.
- Monitored market trends; adjusted campaigns to improve CTR/CVR and reduce CPL.
- Led a team of six; collaborated with cross-functional stakeholders; tracked execution in JIRA.
- Delivered digital projects end-to-end (e.g., contests, giveaways) to accelerate community growth.
- Partnered with Sales and media experts to align campaigns with pipeline and revenue targets.
- Enhanced page content, keyword relevancy, and brand consistency to achieve SEO goals.
Search Ecosystem Manager
L&T Technology
09.2020 - 11.2022
- Managed onboarding of 75+ content partners for Huawei – Petal Search; achieved annual target in Q1 and won the 'Best Contributor Award'.
- Led a team and produced reports for Product and Content Partners; improved visibility and crawl/index coverage.
- Collaborated with product teams to prioritize features based on SEO and ROI impact; built 'Brandbox' to scale partner onboarding.
- Utilized Salesforce CRM to manage leads, prospects, and full campaign cycles; ensured data hygiene and reporting accuracy.
- Created brand presentations and brochures; conducted SWOT-based market research for new product initiatives.
Digital Marketing Specialist
Global Mantra Innovations
03.2019 - 08.2020
- Owned SEO/SEM and content calendars; improved rankings and inbound leads.
- Launched paid pilots and analyzed ROI to inform scale decisions.
Digital Marketing Manager
eGrove Systems Pvt. Ltd
07.2016 - 03.2019
- Led multi-channel campaigns across SEO, SEM, and email; introduced dashboards for leadership.
- Optimized landing pages and funnels to lift conversion rates.
Digital Marketing Consultant
Ziffity Solutions Pvt. Ltd
01.2016 - 06.2016
- Consulted on SEO, analytics, and content strategy for eCommerce clients; implemented technical fixes.
- Trained client teams on analytics and reporting cadence.
SEO Analyst
Niyati Technologies Pvt. Ltd
09.2014 - 01.2016
- Performed site audits, keyword research, and link-building; improved organic visibility.
- Collaborated with dev team to implement structured data and page-speed optimizations.
SEO Analyst
Kabirdass Group of Companies
01.2014 - 07.2014
- Executed SEO hygiene, on-page optimization, and reporting for corporate properties.
SEO Analyst
Prodigy Apex Technologies Pvt. Ltd
04.2013 - 01.2014
- Managed keyword targeting and content optimization; tracked KPIs in Google Analytics.
Executive Officer
Botcode Web Integrations Pvt. Ltd
08.2012 - 02.2013
- Coordinated web projects and client communication; supported SEO/content execution.
Education
B.Tech - Electronics & Communication Engineering
S.K.R. Engineering College
Chennai, India01.2010
Skills
- Performance Marketing
- Demand Generation
- GTM Strategy
- ABM & Growth Marketing
- SEO/SEM
- Paid Social (LinkedIn/Meta/TikTok)
- Google Ads
- PR & Influencer Marketing
- Marketing Analytics (GA4)
- CRO & A/B Testing
- UI/UX Optimization
- Marketing Automation (HubSpot, Zapier)
- Lead Management & MQL Handover
- Email Marketing
- Stakeholder Management
- Team Leadership & Hiring
- Marketing analytics
- Advertising campaigns
- Product marketing
- Customer segmentation
- Influencer partnerships
- Performance metrics analysis
- Direct marketing campaigns
- Quantitative and qualitative market research
- Go-to-market strategy development
- E-mail and direct mail marketing campaigns
- Cross-functional team leadership
- Campaign management
- Data analytics & Global marketing
- Competitive analysis
Tools & Platforms
- Google Ads
- LinkedIn Ads
- Meta Ads
- TikTok Ads
- Google Analytics 4
- Google Tag Manager
- HubSpot
- Zapier
- Search Console
- Ahrefs/SEMrush
- JIRA
- Microsoft Office
Certification
- Google Analytics 4 (GA4) — 2022–Present
- SEO Foundations — 2022–Present
Languages
English (Fluent)
Tamil (Fluent)
Telugu (Professional)
Timeline
Head of Marketing
EB1A Experts
01.2025 - Current
Head of Digital Marketing
Resilience Solutions
01.2024 - 12.2024
Digital Marketing Manager
SourceFuse Technologies
11.2022 - 12.2023
Search Ecosystem Manager
L&T Technology
09.2020 - 11.2022
Digital Marketing Specialist
Global Mantra Innovations
03.2019 - 08.2020
Digital Marketing Manager
eGrove Systems Pvt. Ltd
07.2016 - 03.2019
Digital Marketing Consultant
Ziffity Solutions Pvt. Ltd
01.2016 - 06.2016
SEO Analyst
Niyati Technologies Pvt. Ltd
09.2014 - 01.2016
SEO Analyst
Kabirdass Group of Companies
01.2014 - 07.2014
SEO Analyst
Prodigy Apex Technologies Pvt. Ltd
04.2013 - 01.2014
Executive Officer
Botcode Web Integrations Pvt. Ltd
08.2012 - 02.2013
B.Tech - Electronics & Communication Engineering
S.K.R. Engineering College
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