Swetha Thulasilingam
Business Analyst
Chennai
Summary
Results-driven Business Analyst with an MBA in Finance and Marketing, offering expertise in collaborative stakeholder engagement, user requirement analysis, and strategic enhancement of the Product. Contributed with analytical skills to a social media startup and enabled growth to a staggering 2M+ downloads. Proven track record of onboarding 400+ Creators, Brands, and Influencers through effective strategies, content placement, cold emails and calls. Adept at analyzing user data to identify trends, collaborating with UX designers to optimize user experience, and preparing comprehensive Business Requirements Documents. Experienced in managing 75 Exclusive creator accounts, ensuring timely content deliverables, and optimizing client satisfaction. Continuously staying updated on industry trends and emerging technologies to provide valuable insights for app improvements as per market requirements.
Overview
4
4
years of professional experience
3
3
Certifications
Work History
Business Analyst
Pepul Tech Private Ltd
07.2022 - Current
- Analyzed over 1 lakh users data and engagement metrics to identify trends, patterns, and opportunities for improvement of platform.
- Collaborate with stakeholders, clients and internal teams to understand and gather requirements.
- Work closely with UX designers to ensure user interface and overall user experience meet app's objectives to optimize user experience of large capacity - Over 2 million downloads in Playstore and app store (iOS)
- Prepare Business Requirement Documents detailing requirements for key features and enhanced clear communication between teams.
- Collaborate with more than 4 product managers and development team, to prioritise features and enhancements, based on user and creator needs.
- Stay upto date on industry trends, competitor offerings, and emerging technologies in social media to provide recommendations for app improvements.
- Organise review meetings and responsible to deliver KPI to provide business context and clarify requirements for development teams
- Manual testing is done once tasks are completed by dev ops team to ensure improvements according to market needs are implemented correctly as added responsibility.
- Enabled Onboarding of 400+ Creators, Brands and Influencers onto platform through cold emails and cold calls through deep analysis of trends and market.
Project Intern
Pepul Tech Private Ltd
04.2022 - 06.2022
- Conducted study in Title 'Attitude of users towards social networking apps with reference to Pepul' by getting responses from 112 Students
- Majority of Pepul app users are feeling safe because screenshots and screen recordings are not allowed in app
- Audio messaging and AR are new features that are expected from a newly developed app.
Finance Intern
Kauvery Hospital
Chennai
09.2021 - 10.2021
- Gained insights about payable process in Accounts Payable department
- Generated Accounts payable invoices against 200 and more vendors in SAP Tool
- Performed other activities like asset code creation, generating down payment invoices, tagging with assistance of payable department against 50 and more vendors.
Project Intern
Rainbow Children's Hospital
Chennai
12.2019 - 02.2020
- Identified process improvements using Lean Management techniques for Medical records department
- Identified and suggested that attaching checklist and deficiency check process can be done in single process in process flow of department using Value stream mapping
- It helps to improve quality of work and also reduces amount of time taken to complete process.
Education
MBA - Finance And Marketing
SSN School of Management
Tamil Nadu 04.2001 -
BBA - Health Care
Sri Ramachandra College of Management
Tamil Nadu 04.2001 -
Skills
Business Analysis
undefinedCertification
Business Analysis: Essential Tools and Techniques - IIBA - LinkedIn Learning
Accomplishments
- MBA (Finance& Marketing), 2022, SSN School of Management, 8.7/10
- BBA - Healthcare, 2020, Sri Ramachandra Institute of Higher Education and Research, 87.6%
- Class XII, 2017, GRT MV Matriculation Higher Secondary School, Chennai, 8.71/10
- Class X, 2015, M.A.K Matriculation Higher Secondary School, Chennai, 96.6%
Projects
Consumer Preferences towards Organic food over Conventional food, 07/01/21, The study is conducted by getting responses from 300 respondents through questionnaire in Google forms. The aim of the study is to identify the awareness levels of consumers about organic food and to study the barriers that exist in purchasing organic food over conventional food. As a result of this study, we concluded that most of the respondents are willing to consume and know more about Organic food than conventional food.
Timeline
Business Analyst
Pepul Tech Private Ltd
07.2022 - Current
Project Intern
Pepul Tech Private Ltd
04.2022 - 06.2022
Finance Intern
Kauvery Hospital
09.2021 - 10.2021
Project Intern
Rainbow Children's Hospital
12.2019 - 02.2020
MBA - Finance And Marketing
SSN School of Management
04.2001 -
BBA - Health Care
Sri Ramachandra College of Management
04.2001 -
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