Syed Aziz Kamran
Hyderabad
Summary
Highly accomplished and results-driven Retail Leader with over 20 years of progressive experience in comprehensive retail operations, strategic buying, merchandising, and category management across diverse lifestyle, fashion, and home décor sectors. Proven expertise in multi-store management, international sourcing (China, Europe, USA), vendor development, and P&L-centered category strategies. Consistently delivered top-line growth, optimized operational efficiency, and spearheaded cross-functional retail teams across various formats including SIS, mall, high street, and e-commerce channels. Adept at leveraging market insights to drive profitability and enhance customer experience.
Overview
23
23
years of professional experience
Work History
Retail Operations & Merchandising Head - Women's Ethnic Wear
Seveneast (Putin Impex Pvt Ltd)
Pune
08.2019 - 09.2024
- Directed comprehensive retail operations for 20+ stores, encompassing mall, high street, and SIS formats (Shoppers Stop, Central), overseeing all aspects of sales, inventory, and customer service.
- Achieved a significant 24% Year-over-Year (YoY) growth in sales and reduced dead stock by 18% through effective inventory management and strategic markdown planning.
- Led the development and execution of markdown strategies, conducted rigorous store audits, ensured visual merchandising (VM) alignment, and trained 50+ staff on Standard Operating Procedures (SOPs), significantly enhancing operational efficiency.
Business Development Manager & Retail Operations
INV Home
Hyderabad
01.2015 - 08.2019
- Managed end-to-end merchandising for premium home décor retail, integrating B2B consultative sales to drive market penetration and revenue growth.
- Cultivated strategic partnerships and collaborated with leading architects, interior designers, and institutional clients, successfully closing high-value deals and expanding market reach.
- Oversaw visual merchandising planning and directed the recruitment and training of showroom teams across multiple flagship outlets, ensuring brand consistency and exceptional customer experience.
- Developed and executed sales strategies that increased B2B client base by 15% annually.
Buyer & Merchandiser - Kidswear, Toys & Accessories
Redlily.com (SSRPL Enterprise)
Hyderabad
09.2012 - 01.2015
- Sourced and onboarded diverse global kids' brands, successfully launching over 180 new SKUs and improving overall product margin by 9% through strategic negotiation and selection.
- Streamlined the sourcing pipeline, reducing lead time by 30% and significantly optimizing warehousing efficiency through process improvements and vendor collaboration.
- Analyzed market trends and consumer behavior to curate a highly desirable product assortment, driving competitive advantage and sales performance.
Retail Coordinator & Territory Concept Manager
Lifestyle International
Hyderabad
06.2010 - 09.2012
- Managed operations for 25+ stores across key brands including Bossini, Kappa, Melange, and Josef Seibel, ensuring consistent brand representation and operational excellence.
- Increased concept sales by 28% through meticulous seasonal planning, effective stock rotation strategies, and targeted promotional activities.
- Supervised 100+ retail staff, implementing comprehensive training programs, conducting regular audits, and enforcing retail excellence standards to enhance team performance and customer satisfaction.
Buyer & Merchandiser - Non-Food (Sportswear, Footwear, Luggage)
Metro Cash & Carry
Bangalore
01.2008 - 06.2010
- Managed relationships with 50+ vendors, exercising complete control over pricing, buying, and assortment planning to maximize profitability and product variety.
- Completed specialized training in Germany focused on advanced category profitability and planogramming techniques, applying international best practices to local operations.
- Drove significant 27% sales growth and maintained 99% product availability by implementing structured forecasting models and proactive inventory management.
Retail Coordinator & Territory Incharge
LMG Brands (Lifestyle International)
Bangalore
06.2006 - 01.2008
- Coordinated the setup and operational readiness of 25+ SIS (Shop-in-Shop) locations across India, overseeing new store rollouts and ensuring timely execution.
- Reduced shrinkage by 15% and enhanced stock health through rigorous visual audits and strict enforcement of Standard Operating Procedures (SOPs), safeguarding assets and improving inventory accuracy.
Brand Ambassador & Retail Operations Manager
BIBA Apparels
Hyderabad
07.2004 - 03.2005
- Promoted within 3 months to Operations Manager, demonstrating rapid assimilation and leadership capabilities in managing daily store operations.
- Orchestrated successful weekend campaigns and promotional events, significantly boosting foot traffic and sales conversions.
Customer Care Associate - Home Collection
Shoppers Stop
Hyderabad
03.2002 - 03.2004
- Recognized as the Top Loyalty Program Enroller (First Citizen Club) for 8 consecutive months, consistently exceeding enrollment targets.
- Awarded Best Customer Care Associate for 3 quarters, specializing in kitchen, bed, and bath categories, providing exceptional service and product expertise.
Education
Bachelor of Commerce - Computers
Osmania University
Hyderabad01.2005
Skills
- Retail Operations Management
- Multi-Store Leadership
- Strategic Buying
- Merchandising Planning
- Category Management
- Profitability Enhancement
- Vendor Relationship Management
- Global Sourcing
- Visual Merchandising
- Store Layout Optimization
- Inventory Control
- Demand Forecasting
- P&L Management
- Budget Planning
- E-commerce Strategy
- Omnichannel Retail
- Loss Prevention
- Audit Compliance
- Talent Acquisition
- SOP Training
- Team Leadership
- Customer Loyalty Programs
- CRM
- Markdown Optimization
- Sell-through Analysis
- Business Development
- Consultative Sales
- Supply Chain Optimization
- Logistics Coordination
Accomplishments
- Drove 24% Year-over-Year (YoY) sales growth and reduced dead stock by 18% across 20+ multi-format stores.
- Increased concept sales by 28% through strategic seasonal planning and optimized stock rotation.
- Achieved 27% sales growth with 99% product availability by implementing structured forecasting models.
- Improved product margins by 9% and launched 180+ SKUs by sourcing global kids' brands.
- Reduced sourcing lead time by 30% and optimized warehousing efficiency through process re-engineering.
- Managed 50+ vendors and secured 99% product availability, ensuring robust supply chain performance.
- Successfully coordinated 25+ new SIS (Shop-in-Shop) rollouts across India.
- Awarded Best Customer Care Associate for 3 consecutively quarters and recognized as Top Loyalty Program Enroller for 8 months.
References
Available upon request
Personal Information
- Date of Birth: 02/19/81
- Marital Status: Married
Languages
English, Hindi
First Language
Urdu
Upper Intermediate
B2
Telugu
Upper Intermediate
B2
Kannada
Beginner
A1
Timeline
Retail Operations & Merchandising Head - Women's Ethnic Wear
Seveneast (Putin Impex Pvt Ltd)
08.2019 - 09.2024
Business Development Manager & Retail Operations
INV Home
01.2015 - 08.2019
Buyer & Merchandiser - Kidswear, Toys & Accessories
Redlily.com (SSRPL Enterprise)
09.2012 - 01.2015
Retail Coordinator & Territory Concept Manager
Lifestyle International
06.2010 - 09.2012
Buyer & Merchandiser - Non-Food (Sportswear, Footwear, Luggage)
Metro Cash & Carry
01.2008 - 06.2010
Retail Coordinator & Territory Incharge
LMG Brands (Lifestyle International)
06.2006 - 01.2008
Brand Ambassador & Retail Operations Manager
BIBA Apparels
07.2004 - 03.2005
Customer Care Associate - Home Collection
Shoppers Stop
03.2002 - 03.2004
Bachelor of Commerce - Computers
Osmania University
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